Rethinking Business Models:Creativity Inspired Innovation
Dr Peter KellySchool of Science, Aalto University
Innovation is the
act of introducingsomething new
Creativity is an ability to think up
and design new inventions, produce works of
art, or solve problems in new ways,or develop an idea based on an original, novel or
unconventional approach
Innovation Force Index 2010
Country (Aggregate Index Score)Sweden
441Denmark
438Norway
410Finland
311INDIVIDUAL: degree of job satisfaction & influence on job
29% 34% 31% 18%
ORGANIZATION: culture supports innovation, learning & adaptability
16% 12% 13% 11%
INITIATIVE: innovative intent, innovation competencies & idea production
35% 29% 20% 15%
MANAGEMENT: how well new ideas are received & handled
27% 27% 30% 25%
PROCESSES: level of internal cooperation, external involvement, tools
14% 19% 19% 15%
IT IS VERY IMPORTANT TO BE CREATIVE & INNOVATIVE AT WORK
59% 49% 32% 26%
Source: The Rise of the Creative Masses (Innovation Inside)
To get to a more innovative place
we need to creatively explore
Contrasting Thinking Styles
Dominant Thinking Style?
Analytical Thinkers
• Show me the proof
• What do I tell the press?
• NDAWhy?
NO
Embracing Intuitive Thinking
Chief Creative Officer (publishing)Chief Experience Officer (banking & Starbucks)Chief Imagination Officer (Fast Company)Chief Exploration Officer (oil & gas and …)
Or Better Yet Design Thinking
Universities Have Algorithms
Companies Like Profitable Routines
13 week reporting cycles
The natural bias is towards
incremental innovation of
new & improved routines
Applevs
Nokia
Don’t discard routines
challenge them and
Creatively explore new ones
creativity is
contextinspired
Is Creativity Likely to Happen Here?
Or Here @ Stanford D School
Is Creativity Likely to Happen Here?
Or Here @ Ideo
Aalto Creative Hotbed: Design Factory
Welcome To Our Idea Studio
Plenty of PostIt Space
Creatively Practice Effectual Entrepreneurship
What Can We Do With Our Means?
Risk Little, Fail Cheap
Create Solutions With Partners
World’s First Jumbo Hostel
New Co-Creation Possibilities
Embrace Surprise
Inspiring Creativity in Companies
• CEO as Chief Exploration Officer• Free up exploration time• Get out of the routine arena (the office)• Outsiders bring fresh perspectives– Entrepreneurs as allies not antagonists– Work with students on multidisciplinary
challenged based projects (new products, new concepts)
Inspiring Creativity in Catalysts
• Encourage proponent lead due diligence• Support co-creation efforts that create
innovation between research, new venture and established business communities
• Failure as a success criteria• “Stuff we don’t know” compartment
Inspiring Creativity in HEIs
• Idea studios in addition to lecture theatres• Develop multidisciplinary applied initiatives
and problem or challenge focused programs• Encourage surprise (and sustained)
encounters between companies, catalysts, researchers, alumni and students
Creativity is the road less traveled but one we need to explore to get toa better and more innovative place
Thank you !