Team FTWDimitri Giller & Hina Khan

October 3, 2010

Overall strategy

“Your first stop for renovations”• Offering “New and Used quality

products

Brand recognition

Name recognition

• What is ReStore?– Storage facility?– Car restoration?

Recycle your building supplies Support Habitat for Humanity Renovate with new building

supplies

Who to Target?

How to Engage

• Create a “Constant Buzz”o Articles/Blogs

o 1,2,4o Instructional Information Sessions

o 1,2o Inventory updates via twitter

o 3,4o “Find of the week”

o 1,2,3,4o LinkedIn

o 3,4o Craigslist

o 1,2o Target text online ads

o all

Recycling Awareness

• Awareness Campaign– Home Depot notifications.

• “Need a new door? We’ll take your old one!” • Receipt/Cashier as communication points

• City-wide week to “collect your unwanted building supplies” – make it more convenient – encourage recycling– work best during peak renovation season or spring cleaning

• Keep informing to make ReStore “The destination for all unwanted recyclable and reusable building supplies”

• Key strategy: converting donors into customers and customers into donors– Tax incentives– Offer incentive

Local/ National Awareness Campaigns

• Target Marketing– Home Depot sales data–WM bin locations

• Mass Media– featured in a series– Show themes• “builds for less” • “unique, one of a kind items”

Misc Suggestions

• Adding the ReStore logo to the Habitat for Humanity build T-shirtso provide thousands of walking billboards o expose participants to the brando facilitate “word of mouth” advertising

• Recruit artist volunteers to donate time for Habitat for Humanity projects– expand the “Can Recycle Program” to

include “pop can art” which will attract new group of clients and revenue

Misc Con’t

• Provide more complimentary products – increase sales without increasing foot

traffic– (Larger sign at the Merivale location)

Thank You