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Responding to emergencies
in a social media age
Sam ThomasCommunications Manager
@manchesterfire@samontheweb
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Pic source: thetyee.ca
Pic sourced: JPL Designs
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What this means for newsdesks
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What this means for PR teams
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Perception
Comprehension
Projection
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Ourrole
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Warning and informing
Public interest
Proactive safety
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Making the difference
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Our simple things to think about…
• Look around you – what are you doing there, why, who are you trying to talk to?
• Be human – what would you expect if this was you/your mum/family?
• There’s no time for ‘right or wrong’ – gut instinct takes over
• The media• Community kindness +
donations
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Thanks for listening.Any questions?
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Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
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PR in the digital age
Conference
3 December 2015
London
#charityPR
Sponsored by