Download - Reputational management Naomi Johnson
![Page 1: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/1.jpg)
@ReallyConnect
company/really-connect
groups/ReallyConnect
reallyconnect.com
Reputational Management
Women’s Leadership Network
![Page 2: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/2.jpg)
+ 450 other corporates & 1000’s of SMEs
![Page 3: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/3.jpg)
Who are we?
![Page 4: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/4.jpg)
Naomi JohnsonTraining Consultant at Really Connect
Personal Branding and Marketing Specialist
Author of ‘Grassroots to Green
Shoots’ www.grassrootstogreenshoots.comHow to contact Naomi?
[email protected] T: 020 313 73 313in/naomijohnsonukwww.reallyconnect.com
Naomi Johnson
![Page 5: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/5.jpg)
Women’s Leadership Network
Focus on effective strategies for supporting career progression
Make links, share experiences and showcase high quality practice
Develop leadership skills within the membership
Share ideas on issues which affect leadership development and training
![Page 6: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/6.jpg)
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Thought Leadership
Questions
![Page 7: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/7.jpg)
Outcomes?What would you most like to take away from today?
![Page 8: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/8.jpg)
The Three R’s
Recruitment
Reputation Retention
![Page 9: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/9.jpg)
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions
![Page 10: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/10.jpg)
Thought Leadership?
10
![Page 11: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/11.jpg)
Thought LeadershipYour name comes up in all the right
conversations
… for all the right reasons
And you attract the right sort of opportunities
(paraphrase Daniel Priestley, Author of Key Person of Influence)
![Page 12: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/12.jpg)
• Leveraging Trust Already In Your Network
• Establish Your Personal Brand
• Enhance Your Company Brand
Our Objective
![Page 13: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/13.jpg)
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions
![Page 14: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/14.jpg)
LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization
Branding, Job Openings, Products & Services - Company Profile
Branding, Ads, Job Posts, Interaction- Marketing Solutions (fee)- Talent & Sales Solutions (fee)- Company Status Updates
Find:- Talent Solutions (fee)- Sales Solutions (fee)
CEO, Faculty Heads, Teachers et
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Status Updates
See below (all co-workers)
All Students
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups
Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise
Fundamental Networking Principles
![Page 15: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/15.jpg)
What makes LinkedIn so Powerful?The REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250
![Page 16: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/16.jpg)
Advanced Search
![Page 17: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/17.jpg)
Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead ofa (proactive) tool
![Page 18: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/18.jpg)
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions
![Page 19: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/19.jpg)
Passive
Active Pro-Active
![Page 20: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/20.jpg)
An Engaging Profile:
• Professionally polished Capitals Paragraph spacing No typos Proper English Company logos
![Page 21: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/21.jpg)
Engaging Profile (cont.)
• Speak in layman's language, why?
• Talk about problem you solve
• Easy to understand solution
![Page 22: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/22.jpg)
Engaging Profile (cont.) • How do you want a person to get in contact with you?
• Join your mailing list?• Send you a connection invite?• Pick up the phone?
![Page 23: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/23.jpg)
Fundamental Principle the “Know, Like & Trust” Factor
“All things being equal people do business with – and refer business to – people they know, like and trust.”
Bob Burg (USA), Networking Expert
![Page 24: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/24.jpg)
Profile Picture?
![Page 25: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/25.jpg)
Profile Picture?
![Page 26: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/26.jpg)
Professional Profile Picture
![Page 27: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/27.jpg)
5 Tips Profile Picture
Professional picture: no drinks, vacation…
Headshot: not your desk, feet or full body
Relax & Smile
Background: neutral, maybe branded
Up-to-date: people should recognize you!
![Page 28: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/28.jpg)
What’s in a name?
![Page 29: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/29.jpg)
What’s in a name?
![Page 30: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/30.jpg)
What’s in a name?
![Page 31: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/31.jpg)
Summary
![Page 32: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/32.jpg)
Summary
![Page 33: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/33.jpg)
Recommendations?
![Page 34: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/34.jpg)
Recommendations?
![Page 35: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/35.jpg)
Recommendations?
![Page 36: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/36.jpg)
Endorsements?
![Page 37: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/37.jpg)
Endorsements?
![Page 38: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/38.jpg)
Endorsements?
![Page 39: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/39.jpg)
Invitations?
![Page 40: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/40.jpg)
Special Offer
![Page 41: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/41.jpg)
![Page 42: Reputational management Naomi Johnson](https://reader038.vdocuments.mx/reader038/viewer/2022110115/54b551a44a7959bd788b45b7/html5/thumbnails/42.jpg)
Agenda
Establish Outcomes
The Three R’s
What is Thought Leadership
Social Media: Where does LinkedIn fit?
Creating An Engaging Profile that Gets Results
Questions