Reputation & Election Report
Ireland - #GE2020
LONDONDUBLIN OSLO
5
We have advised more than 200 companies
Across over 40 markets around the globe
We have trained over 500 senior business leaders
50,000
500
40
200
Our insights team has completed over 50,000 stakeholder interviews on behalf of our clients
Over 50% of our clients have worked with us for over five years
One of the first specialist internationalreputation management consultancies,founded in 2002
2002
2002
Who We Are
What We Do
Reputation Intelligence Research
Reputation Vision
Reputation Strategy
Reputation Governance & Risk
Reputation Engagement
Reputation Leadership
Reputation Positioning
REPUTATIONINTELLIGENCE
REPUTATIONSTRATEGY
REPUTATIONENGAGEMENT
Intelligence Portal™ Reputation Intelligence Modelling
Reputation Culture
Methodology
Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research
with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.
18%
27%
26%
29%Dublin
Rest of Leinster
Munster
Connacht/ Ulster
Region
6%
30%
22%
29%
13%AB
C2
Social Class
C1
DE
F
51%
49%
Gender
Female
Male
18%
14%
18%
21%
19%
10%18-24
35-44
Age
25-34
45-54
55-64
65+
Sample Profile
Voting Intentions
Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research
with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.
Voting Intentions
The General Election will take place on Saturday 8th February 2020, how likely, if at all, do you think you will be to vote in this election?
72%
63%
67%
Female
Male
Total
35%
54%
59%
78%
83%
86%
65%
46%
41%
22%
17%
14%
18-24
25-34
35-44
45-54
55-64
65+
Likely to vote Not likely to vote
Competence
Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research
with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.
Competence
How important are the below factor(s) for you when it comes to assessing how competent a political party is? (Based on ‘Net important’)
80%
82%
83%
83%
85%
They communicate well
They are efficient and effective
They display good judgment
They are transparent in what they do
They have a clear plan for the future
Trustworthiness
Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research
with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.
Trustworthiness
Rank the attributes below into the TOP 1 thing you would like to see in the next Taoiseach?
12%
15%
15%
19%
25%
28%
34%
40%
44%
46%
Diligent
Decisiveness
Charisma
Credibility
Level-headedness
Ralatability
Competent
Experience
Honesty
Integrity
Rank the below when it comes to influencing your levels of trust in a political party? Top 3 Most Important
19%
25%
26%
49%
52%
60%
70%
Social media conversation
Media coverage
Family background
My local candidates
Their senior party figures
The party leader
Personal experience
Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research
with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.
How trustworthy do you perceive the below political party leaders to be?
Trustworthiness
Michael Martin
28%
Eamon Ryan
22%
Leo Varadkar
26%
Mary Lou McDonald
27%
Brendan Howlin
22%
Relatability
Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research
with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.
Relatability
How important are the below factor(s?) for you when it comes to assessing how relatable a political party is? (Based on ‘Net important’)
82%
84%
85%
85%
87%
Their policies are easy-to-understand
They communicate well
They represent the people of Ireland
They make a positive contribution to the
country
They tend to do what is right
Further Information
ReputationInc is an independent international reputation
consultancy specialising in reputation intelligence, strategy
and engagement - working directly with senior leaders to
help them measure, manage, enhance and protect their
organisation’s reputation.
With offices in Dublin, London and Oslo, ReputationInc works
with leading domestic and global organisations across a range
of sectors.
www.reputation-inc.com