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Visitors Traffic Traffic New Visitors % eCom Perorder
Monthly Daily
Jan-08 11547 372 36.04 73.41 0 0
Feb-08 7881 272 35.14 62.11 0 0
Mar-08 7076 228 29.95 5931 0.49 7806.99
Apr-08 5449 182 35.51 60.63 0.64 10822
May-08 6216 201 36.15 68.02 0.56 6989
Jun-08 5018 167 37.39 62.38 0.48 5899
Jul-08 6457 215 34.97 67.24 0.19 2885
Aug-08 7641 246 34.22 72.63 0 0
Sep-08 8570 286 29.99 69.93 0 0
Oct-08 10418 336 28.7 65.22 0 0
Nov-08 11766 392 32.06 68.14 0 0
Dec-08 14782 477 28.37 68.9 0 0
Jan-09 14914 481 32.48 64.84 0 0
Feb-09 13772 492 29.95 65.29 0.17 4873
Mar-09 15737 508 33.25 37.38 0.54 26710.5
Apr-09 15778 509 33.59 65.72 0.75 23222.98
May-09 12519404
37.01 63.97 0.5 14920
Jun-09 13358
445
37 68.53 0.42 10637.49
Jul-09 18862
608
39.8 75.87 0.52 20802.96
Aug-09 22667
731
40.33 77.86 0.41
22516
BounceRate
totalrevenu
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Sep-09 21402713
42.47 77.42 0.4523.289.87$
Oct-09 22225717
41.8 76.27 0.42 20851
Nov-09 27102903
43.46 80.58 0.35 34132.46
Dec-09 25154811
40.53 78.19 0.45 24332.98
Jan-10 25639
827
41.44 79.22 0.34 32243.49
Feb-10 24610
879
40.17 80.46 0.39 22201.42
Mar-10 24918
804
41.76 77.99 0.35 21163.41
Apr-10 19355
312
43.01 79.36 0.39 23127.77
May-10 19166
639
43.13 79.36 0.29 18819.93
Jun-10 18311
610
47.62 81.66 0.28 17517.79
Jul-10 18924
610
42.32 82.02 0.31 16714.33
Aug-10 21843
705
41.8 83.03 0.32 15313.75
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Average Price Main Keywords Avg time pages Google Share
0
3.44 6 4424
0
3.27 7 3236
162.65
4.24 6 1878
197.85
3.48 5 2356
166.4
3.59 6 1703
159.434.18 6 1057
125.433.4 6 2455
0
4.07 7 3104
04.5 7 3321
05.31 8 4454
0
4.47 6 52920
5.22 7 6976
05 6 6713
157.194.57 7 5975
179.274.36 6 6671
144.24
5 7 7139
169.56 4.29 6 4401
126.64
4 6 4307
136.86
4.02 6 7408
150.11 3.59 6 9146
dell gx270 dellgx260 gx270 andelectrocom uterwarelectrocomputerwarehouse dell gx270dell x260 x270eletrocomputerwarehouse,electrocom uterwar
eletrocomputerwarehouse,
eletrocomputerwarehouse, electro
used computers,eletro computer
cheap computers,used computers,cheap computers,eletro computer
cheap computers,refurbished
cheap computers,refurbished
cheap computers,
refurbishedcheap computers,refurbishedrefurbishedcomputers, cheaprefurbishedcom uters, chearefurbishedcomputers, cheap
refurbishedcomputers, cheapcomputers, used
eletro computerwarehouseused computers,refurbished
cheap computers,refurbished
cheap computers,refurbished
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181.95 5.5 5 7946
162.9 3.5 5 8159
201.973.38 5 9559
163.313.46 5 9569
194.24
3.26 5 8928
179.04
3.29 5 7845
164.06
3.3 5 8118
150.18
3.23 5 6846
186.34
3.23 5 6369
147.21
5.58 5 5678
149.24
3.18 5 6135
157.87
3.15 5 7832
cheap computers,
cheap computers,
cheap computers,refurbishedcheap computers,refurbished la to scheap computers,refurbishedcom uters,cheap computers,refurbished
cheap computers,refurbished laptops,refurbished
cheap computers,refurbished laptops,
refurbished
computers, cheapcom uters, usedcheap computers,refurbishedcom uterscheap computers,refurbished
cheap computer,refrurbished
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percentage
Top Sources
38.31
761
google, live, y
41
888
google, live, y
56
941
google, live, y
43.23
974
google, live, y
27.39
833
google, live, y
21.06550
google, msn,li
38.08800
google direct
40.62
1152
google direct
38.751163
google direct
42.751078
google direct
45
1674
google direct
47.191958
google direct
451964
google direct
43.381490
google direct
49.312041
google direct
45.24
2165
google direct
35.15 1906
32.22
1946
google,direct,
39.27
2476
google, direct,
40.3
2590
google, direct,
MainKeywords
google, directdell x270
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37.122778
31.72899
google, direct,
35.273265
38.043282
34.82
3539
31.87
3235
32.25 3640
33.53
3006
39.39
2995
31
2654
32.41
2833
35.85
3272
google,
google,direct, yahoogoogle, direct
ahoo dellgoogle, direct, yahoo, dell
x270, ahoogoogle,direct, yahoo,
google,direct, yahoo,refurbishdellp
goole, direct,yahoo, dell
google,
direct, yahoo,refurbishdell
google,direct, yahoo,dell x270google,direct,
google,direct, yahoo,
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11547 372 36.04 73.41 0
7881 272 35.14 62.11 0
7076 228 29.95 5931 0.49
5449 182 35.51 60.63 0.64
6216 201 36.15 68.02 0.56
5018 167 37.39 62.38 0.48
6457 215 34.97 67.24 0.197641 246 34.22 72.63 0
8570 286 29.99 69.93 0
10418 336 28.7 65.22 0
11766 392 32.06 68.14 0
14782 477 28.37 68.9 0
14914 481 32.48 64.84 0
13772 492 29.95 65.29 0.17
15737 508 33.25 37.38 0.54
15778 509 33.59 65.72 0.75
12519 404 37.01 63.97 0.513358 445 37 68.53 0.42
18862 608 39.8 75.87 0.52
22667 731 40.33 77.86 0.41
21402 713 42.47 77.42 0.45
22225 717 41.8 76.27 0.42
27102 903 43.46 80.58 0.35
25154 811 40.53 78.19 0.45
25639 827 41.44 79.22 0.34
24610 879 40.17 80.46 0.39
24918 804 41.76 77.99 0.35
19355 312 43.01 79.36 0.39
19166 639 43.13 79.36 0.29
18311 610 47.62 81.66 0.28
18924 610 42.32 82.02 0.31
21843 705 41.8 83.03 0.32
SUMMARY OUTPUT
Regression Statistics
Multiple R 1
R Square 1
Adjusted R Square 1
Standard Error 368.56
Observations 31
ANOVA
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df SS MS F
Regression 11 1403896509.01 127626955.36 939.55
Residual 19 2580932.41 135838.55
Total 30 1406477441.42
Coefficients Standard Error t Stat P-value
Intercept 3789.2 2530.19 1.5 0.15372 5.31 1.01 5.24 0
36.04 12.61 36.2 0.35 0.73
73.41 0.64 0.09 6.72 0
0 -2994.67 724.02 -4.14 0
0 0.07 0.02 3.35 0
0 3.49 2.71 1.28 0.21
3.44 -93.13 106.64 -0.87 0.39
6 174.97 189.02 0.93 0.37
4424 1.34 0.12 11.12 0
38.31 -122.38 18.56 -6.59 0761 2.04 0.3 6.91 0
PROBABILITY OUTPUT
Percentile 11547
1.61 5018
4.84 5449
8.06 6216
11.29 6457
14.52 7076
17.74 7641
20.97 7881
24.19 8570
27.42 10418
30.65 11766
33.87 12519
37.1 13358
40.32 13772
43.55 14782
46.77 14914
50 15737
53.23 15778
56.45 18311
59.68 18862
62.9 18924
66.13 19166
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69.35 19355
72.58 21402
75.81 21843
79.03 22225
82.26 22667
85.48 24610
88.71 2491891.94 25154
95.16 25639
98.39 27102
traffic= 3789.195+5.308x1+12.612x2+.6381x3-2994.6651x
0 20
0
5000
10000
15000
20000
25000
1 1 5 4 7
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0 0 3.44
0 0 3.27
7806.99 162.65 4.24
10822 197.85 3.48
6989 166.4 3.59
5899 159.43 4.18
2885 125.43 3.40 0 4.07
0 0 4.5
0 0 5.31
0 0 4.47
0 0 5.22
0 0 5
4873 157.19 4.57
26710.5 179.27 4.36
23222.98 144.24 5
14920 169.56 4.2910637.49 126.64 4
20802.96 136.86 4.02
22516 150.11 3.59
23289.87 181.95 5.5
20851 162.9 3.5
34132.46 201.97 3.38
24332.98 163.31 3.46
32243.49 194.24 3.26
22201.42 179.04 3.29
21163.41 164.06 3.3
23127.77 150.18 3.23
18819.93 186.34 3.23
17517.79 147.21 5.58
16714.33 149.24 3.18
15313.75 157.87 3.15
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Significance F
0
Lower 95% Upper 95% Lower 95.0%
-1506.56 9084.95 -1506.563.19 7.43 3.19
-63.16 88.39 -63.16
0.44 0.84 0.44
-4510.06 -1479.27 -4510.06
0.03 0.12 0.03
-2.19 9.16 -2.19
-316.32 130.06 -316.32
-220.66 570.6 -220.66
1.09 1.59 1.09
-161.23 -83.54 -161.231.42 2.66 1.42
Normal Probability Plot
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+.0736x5+3.485x6-93.128x7+174.97x8+1.34x9-122.38x10+2.043x1
40 60 80 100
Sample Percentile
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6 4424 38.31 761
7 3236 41 888
6 1878 56 941
5 2356 43.23 974
6 1703 27.39 833
6 1057 21.06 550
6 2455 38.08 8007 3104 40.62 1152
7 3321 38.75 1163
8 4454 42.75 1078
6 5292 45 1674
7 6976 47.19 1958
6 6713 45 1964
7 5975 43.38 1490
6 6671 49.31 2041
7 7139 45.24 2165
6 4401 35.15 19066 4307 32.22 1946
6 7408 39.27 2476
6 9146 40.3 2590
5 7946 37.12 2778
5 8159 31.7 2899
5 9559 35.27 3265
5 9569 38.04 3282
5 8928 34.82 3539
5 7845 31.87 3235
5 8118 32.25 3640
5 6846 33.53 3006
5 6369 39.39 2995
5 5678 31 2654
5 6135 32.41 2833
5 7832 35.85 3272
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Upper 95.0%
9084.957.43
88.39
0.84
-1479.27
0.12
9.16
130.06
570.6
1.59
-83.542.66
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120
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Focus Statical Evidence
Traffic
Bounce Rate
New Visitors
Visitor traffic started with an increasing trend from 14000 to25000 at year end 2009. Beginning of 2010 has witnessed a
declining trend from 25000 visitors in January to 21000 inAugust 2010. A significant increase in 2009 was a jump of 5000 visitors from June - July. On the other hand, from Mar-April 2010, a 5000- decrease in incoming traffic is seen.
On average, bounce rate was 37% in the year 2009. Theyear 2010 is showing bounce rates on average 42%.
The average number of new visitors in 2009 has been 69%while the year 2010 is experiencing an average 80% of newvisitors from the total traffic.
Conversion
Rate
Conversion rates have also dropped from 0.45 in the year
2009 to 0.33 in 2010.
Per OrderValue &
Average Price
The year 2009(Jan-Aug) shows a per order value of $292with an average price of $151. Conversely 2010 shows abetter picture from Jan-Aug with per order value of $359 andan average price of $166.
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Top Sources
Avg.Time/Perpages visited
The average time and pages visited on the website in theyear 2009 is 4.2 minutes/6 pages. This ratio shows adecreasing sign in the year 2010 with average time spent as3.5 minutes on 5 pages on average.
Google'sshare intraffic
sources
The share of Google in attracting traffic was 40% in 2009while 2010 shows that Google was successful in attractingonly 33% of the total number of traffic to the website.
2010:GoogleDirect
Yahoorefurbishdellpc.comdellgx270.com
MainKeywords
2010:Cheap computersRefurbished computersrefurbished latopsused computerselectro computer warehouse
2009:GoogleDirect Yahoo
dellgx270 Yahoo Answers
2009:Cheap computers
Refurbished computersused computerselectro computer
warehouserefurbished latops
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Conclusion
Business requires at least 35000traffic/month by year end. Thiscould be achieved by first jump
starting the traffic from5000/month and a gradualincrease of 2000/month till yearend
Increasing bounce ratepercentages show the irrelevancyand unattractiveness of the webpages. An ideal bounce rate must
be around 30% in order to achieveoptimal conversion rates. Bouncerates can be optimized byallocating right keywords,providing assurance services tovisitors and making the navigationalong the website easier by betteruser interface.
The increase in number of newvisitors may lead to higher bouncerates as we see is happening now.Retaining and calling back oldcustomers may be more profitableand may give higher per ordervalues.
A drop of 12% in conversion ratesmean that if there are currently
21000 visitors/month, the webisteis losing 2520 visitors who couldbe potential customers.
A significant progress in the year2010. This can be enhanced byhigher priced products and bundledeals to increase per order values.
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Improving bounce rates willautomatically increase the numberof time and pages visited by everyvisitor. This in turn will lead toincreased conversion rates.
Google's share must be increasedto at least 40% while there mustbe a significant share for both
Yahoo and Bing. This can be donethrough effective SEO tactics.
The top sources must also includeAOL as this website experiences
heavy traffic in US and Canada.Also Yahoo and Bing engines mustbe optimized to utilize their trafficsources.
Due to visibility and click throughfrom low productive keywords likedell used computers, we saw that
there is high bounce rate, lowconversion, less returningcustomers, etc which gives noimpact to sales and trafficgeneration. It is recommeded tofocus on these keywords only:Cheap computersRefurbished computersUsed computersCheap refurbished laptopselectrocomputerwarehouse
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Summary
Bottom line:= Target 35000 visitors for year end= Imrove site design and creat trust
=SEO by focusing on Yahoo, Bing and AOL= Introduce bundle packages and high-endproducts
= Utilize social media channel to promote website
= Retain customers
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