MANAGE SOCIAL INFRASTRUCTURES BY ESTABLISHING A CULTURE OF TRUST

LEARN MORE ABOUT ESTABLISHING A CULTURE OF TRUSTAT WWW.IBM.COM/SOCIALBUSINESS1) 2013, Local Consumer Review Study, BrightLocal2) 2012, Forbes.com3) 2013, Convince & Convert

OF CONSUMERSTRUST A COMPANY MORE

IF THEY ARE INVOLVEDWITH SOCIAL MEDIA2

OF AMERICAN INTERNETUSERS 12+ WHO HAVECONTACTED A BRAND

IN SOCIAL MEDIA, EXPECTA REPLY WITHIN 30 MINUTES,

REGARDLESS OF WHEN THECONTACT WAS MADE3

82%82%OF ONLINE SHOPPERS TENDTO TRUST ONLINE REVIEWSAS MUCH AS RECOMMENDATIONSFROM FRIENDS AND FAMILY1

79%79% 24%24%