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Innovative ways of Financing Public Transportation:
Best Practices from Different Cities
Kaan YıldızgözRegional Projects Manager &
Turkey Manager
Regional Public Transport Seminar
Contracting, Financing and Corporate Management
in public transport
13 October 2011Skopje, Republic of Macedonia
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PTX2
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5 axes for succesful public transport
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Adaquate and Stable Funding
4 pillars: 1. increased patronage 2. enhanced efficiency 3. diversified revenue4. stable funding
Supporting the financial sustainability of the sector and helping
reduce dependency on subsidies.
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Conventional Public Budget Sources and Fare are not the only sources for PT!
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TRANSIT + PROPERTY
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“Buyers who predict new road and rail links can make a fortune”
12 February 2003
Thanks to D.Wetzel
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Don Riley has shown that land
aroundThe Jubilee Line
Extension stations has increased by £13 bn when the
line itself only cost £3.5 bn to build
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Hong Kong - MTR
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Dubai Metro
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So many cities! New Projects!
• Madrid5 New Metro, 2 Suburban R. StationsProperty Development 150 m Euro
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Copenhagen - Orestad
-20000
-15000
-10000
-5000
0
5000
1993 1996 1999 2002 2005 2008 2011 2014 2017 2020 2023 2026 2029 2032 2035 2038 2041 2044 2047 2050
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Bogota Metro – Taxing property owners over price increases
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SPONSORSHIPS & NAMING RIGHTS
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General
Station & Stop Name
Line Name
Sponsorships for Events
Duration of 3-25 Years
Mainly Co-Naming Agreements (with different applications)
Long term partnership in comparision with classicadvertisement
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Station Naming Rights
Dubai Metro –13 Stations– 10 Years–490 mio $–3.77 milyon $ per station/year
New York Metro–Barclays –Atlantic Avenue Station–4 milyon $
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Mall of Emirates Station
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New York Subway Barclays Station
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Philedelphia AT&T Station
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Line Naming Rights
Clevland BRT–Euclid Bus Line “Healthline” –Under the sponsorship of Cleveland Clinic ve University Hospitals– 25 Years–6.45 mio $
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Las Vegas Monorail
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System Sponsorships
London Cycle Hire –Barclays Bank–“Barclays Cycle Hire” – “Barclays Blue”–25 mio Sterlin–>Corporate Social Responsibility Budget of Private Companies
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Events Sponsorhips
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PARTNERSHIP MARKETING & LOYALTY MARKETING
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Partnership Marketing Programmes
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Main Modes of PT
Taxi Parking
Museum& Theather&
Cinema
Other Municipal Services
Toll Bridges
Schools Restaurant & Super Market
Attendence Control
Social Card& Citizenship Serfvices
Advertisement Place
Data Intelligence
Partnership Marketing
Other Transport Services
Low Expenses
Other Applications
Banks GSM Companies
Supermarkets Retail Other
Payment System
New Sales Channel
& Additional Platform
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Innovative ways of Financing Public Transportation:
Best Practices from Different Cities
Kaan YıldızgözRegional Projects Manager &
Turkey Manager
Regional Public Transport Seminar
Contracting, Financing and Corporate Management
in public transport
13 October 2011Skopje, Republic of Macedonia
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Advantage Card 75 mio USD’ye
HSBC’ye satıldı
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The Economist, 6 January 2005:
Frequent flyer miles – In terminal decline?
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Loyalty Programmes
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SEGMENTATION