![Page 1: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/1.jpg)
Analytics and Recruitment
Wednesday, March 18, 2009
![Page 2: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/2.jpg)
Web Analytics and RecruitmentCorporate Recruiters and analytics
2009-18-03
Host AEGON
This presentation is made for Recruiters United, by Gordon Lokenberg and Bas van de Haterd, for a Dutsch Audience, Corporate Recruiters from Recruiters United
If you like to receive an English version email [email protected]
Wednesday, March 18, 2009
![Page 3: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/3.jpg)
Recruiters United
Wednesday, March 18, 2009
![Page 4: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/4.jpg)
Recruiters United
Wednesday, March 18, 2009
![Page 5: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/5.jpg)
Recruiters United
Meten = weten, 18 maart 2009, locatie Aegon
Wednesday, March 18, 2009
![Page 6: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/6.jpg)
Wednesday, March 18, 2009
![Page 7: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/7.jpg)
Wednesday, March 18, 2009
![Page 8: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/8.jpg)
Wednesday, March 18, 2009
![Page 9: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/9.jpg)
Wednesday, March 18, 2009
![Page 10: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/10.jpg)
Wednesday, March 18, 2009
![Page 11: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/11.jpg)
Wednesday, March 18, 2009
![Page 12: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/12.jpg)
Wednesday, March 18, 2009
![Page 13: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/13.jpg)
Professioneel bemoeial, Adviseur, Ondernemer, Trainer, spreker, Online marketeer, nieuwe media in
recruitment, personal brand.nl, Marketingfacts, Recruitmentmatters, Hrlog, RecTec, Digitaal-Werven, Media
Plaza, Netwerker, ING, Staffplanning, Tempo-Team, Ilse media, 227 Search,
Ebbinge, Broadbean, ARA, Rhinofly, IPAN, Levensgenieter.
Wednesday, March 18, 2009
![Page 14: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/14.jpg)
Bottleneck
Analytics?Statistieken?
Metrics?
Wednesday, March 18, 2009
![Page 15: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/15.jpg)
Het proces
Wednesday, March 18, 2009
![Page 16: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/16.jpg)
Het proces
Aantal CV's
Lezers vacature
op jobboard Bezoekers
recruitmentsite
Andere
bronnen
Direct verkeer /
Employer brand
Wednesday, March 18, 2009
![Page 17: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/17.jpg)
Het proces
Aantal CV's
Lezers vacature
op jobboard Bezoekers
recruitmentsite
Aantal goede
CV's Andere
bronnen
Direct verkeer /
Employer brand
Wednesday, March 18, 2009
![Page 18: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/18.jpg)
Het proces
Aantal CV's
Lezers vacature
op jobboard Bezoekers
recruitmentsite
Aantal goede
CV's
Aantal eerste
gesprekken
Andere
bronnen
Direct verkeer /
Employer brand
Wednesday, March 18, 2009
![Page 19: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/19.jpg)
Het proces
Aantal CV's
Lezers vacature
op jobboard Bezoekers
recruitmentsite
Aantal goede
CV's
Aantal eerste
gesprekkenAantal tweede
gesprekken
Andere
bronnen
Direct verkeer /
Employer brand
Wednesday, March 18, 2009
![Page 20: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/20.jpg)
Het proces
Aantal CV's
Lezers vacature
op jobboard Bezoekers
recruitmentsite
Aantal goede
CV's
Aantal eerste
gesprekkenAantal tweede
gesprekken
Aantal
hires
Andere
bronnen
Direct verkeer /
Employer brand
Wednesday, March 18, 2009
![Page 21: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/21.jpg)
Het proces
Aantal CV's
Lezers vacature
op jobboard Bezoekers
recruitmentsite
Aantal goede
CV's
Aantal eerste
gesprekkenAantal tweede
gesprekken
Aantal
hires
Aantal leaves
na 1 year
Andere
bronnen
Direct verkeer /
Employer brand
Wednesday, March 18, 2009
![Page 22: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/22.jpg)
Front end
Wednesday, March 18, 2009
![Page 23: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/23.jpg)
Back end
Wednesday, March 18, 2009
![Page 24: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/24.jpg)
Front end
DE WEG NAAR HET ATS
Wednesday, March 18, 2009
![Page 25: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/25.jpg)
Front end
DE WEG NAAR HET ATS
Wednesday, March 18, 2009
![Page 26: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/26.jpg)
Jobboards
Wednesday, March 18, 2009
![Page 27: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/27.jpg)
Jobboards
Directe CV's
Wednesday, March 18, 2009
![Page 28: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/28.jpg)
Jobboards
Directe CV's Traffic naar website
Wednesday, March 18, 2009
![Page 29: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/29.jpg)
Jobboards
Directe CV's Traffic naar website
Met Aplitrack: gem. 6 jobboardsZonder Aplitrack: gem. 10 jobboards
Wednesday, March 18, 2009
![Page 30: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/30.jpg)
Jobboards
Directe CV's Traffic naar website
Met Aplitrack: gem. 6 jobboardsZonder Aplitrack: gem. 10 jobboards
persbericht
Wednesday, March 18, 2009
![Page 31: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/31.jpg)
Q-Q
Wednesday, March 18, 2009
![Page 32: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/32.jpg)
Q-Q
versus
Wednesday, March 18, 2009
![Page 33: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/33.jpg)
Traffic op site
Wednesday, March 18, 2009
![Page 34: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/34.jpg)
Traffic op site
Afgelopen maand 100.000 pageviews!!!
Wednesday, March 18, 2009
![Page 35: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/35.jpg)
Stats vertellen ons
Over het gedrag van de bezoeker
Wednesday, March 18, 2009
![Page 36: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/36.jpg)
Wednesday, March 18, 2009
![Page 37: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/37.jpg)
Verkeersbronnen/ Referralsites
Wednesday, March 18, 2009
![Page 38: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/38.jpg)
Wednesday, March 18, 2009
![Page 39: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/39.jpg)
Wednesday, March 18, 2009
![Page 40: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/40.jpg)
Wednesday, March 18, 2009
![Page 41: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/41.jpg)
Traffic building
Hoe wordt de site gevonden?
Wednesday, March 18, 2009
![Page 42: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/42.jpg)
Analytics vertelt ons
Welke vacatures in trek zijn
Welke vacatures niet bekeken worden...
Wednesday, March 18, 2009
![Page 43: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/43.jpg)
Top
Wednesday, March 18, 2009
![Page 44: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/44.jpg)
Waar kandidaten afhaken
En ook wat ze daarna doen....
Analytics vertelt ons
Wednesday, March 18, 2009
![Page 45: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/45.jpg)
Send a friendAndere vacatureOverig
Wednesday, March 18, 2009
![Page 46: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/46.jpg)
De Stats
Wat kunnen we zien?
Wednesday, March 18, 2009
![Page 47: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/47.jpg)
Wednesday, March 18, 2009
![Page 48: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/48.jpg)
Wednesday, March 18, 2009
![Page 49: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/49.jpg)
Analytics checklist voor de recruiter
• Analytics vertelt ons waar kandidaten vandaan komen
• Analytics vertelt ons hoe kandidaten door onze site navigeren alvorens te solliciteren
• Analytics vertelt ons ook waar kandidaten afhaken
• Analytics geeft aan welke vacature wel en welke niet worden bekeken
Wednesday, March 18, 2009
![Page 50: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/50.jpg)
Wednesday, March 18, 2009
![Page 51: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/51.jpg)
Geen of weinig cv’s
Wees creatief
Wednesday, March 18, 2009
![Page 52: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/52.jpg)
Geen of weinig cv’s
Klopt de titel bij de functie
Pas je vacatureteksten aan
Wednesday, March 18, 2009
![Page 53: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/53.jpg)
Zet de juiste kanalen in
Wednesday, March 18, 2009
![Page 54: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/54.jpg)
Zet de juiste kanalen in
www.
Gaaf-bedrijf
.nl
Adwords
Weblogs
Social
Networks
direct mail Affiliate
Jobboards
SEO
Wednesday, March 18, 2009
![Page 55: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/55.jpg)
Budgetverantwoording
• Aantal bezoekers
• Kosten per bezoeker
• Klikpaden vanaf de landingspagina
• Conversie van clickin naar cv upload
• Kosten per conversie
• ROI
Wednesday, March 18, 2009
![Page 56: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/56.jpg)
Meten = weten
Wednesday, March 18, 2009
![Page 57: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/57.jpg)
Meten = weten
Wednesday, March 18, 2009
![Page 58: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/58.jpg)
Internet en Recruitment
Wednesday, March 18, 2009
![Page 59: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/59.jpg)
Internet en Recruitment
Op internet kunnen we heel veel, ook met weinig geld
Wednesday, March 18, 2009
![Page 60: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/60.jpg)
Internet en Recruitment
Op internet kunnen we heel veel, ook met weinig geld
Op internet kunnen we proberen en stoppen met proberen
Wednesday, March 18, 2009
![Page 61: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/61.jpg)
Internet en Recruitment
Op internet kunnen we heel veel, ook met weinig geld
Op internet kunnen we proberen en stoppen met proberen
We hebben de resultaten hiervan snel inzichtelijk
Wednesday, March 18, 2009
![Page 62: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/62.jpg)
Internet en Recruitment
Op internet kunnen we heel veel, ook met weinig geld
Op internet kunnen we proberen en stoppen met proberen
We hebben de resultaten hiervan snel inzichtelijk
We kunnen hier snel op reageren
Wednesday, March 18, 2009
![Page 63: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/63.jpg)
Internet en Recruitment
Wednesday, March 18, 2009
![Page 64: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/64.jpg)
Wednesday, March 18, 2009
![Page 65: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/65.jpg)
New Media is the tipping point where Good finally beats Bad
Gary Vaynerchuk,
Wednesday, March 18, 2009
![Page 66: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/66.jpg)
New Media is the tipping point where Good finally beats Bad
Gary Vaynerchuk,
Wednesday, March 18, 2009
![Page 67: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/67.jpg)
Social Analytics.... * Moreover * MonitorThis * BlogPulse * Google News Alerts * Yahoo News RSS Feed * TwitterMeter * TweetVolume * BackTweets * Monitter * TweetBeep * Google Blog Search * BackType Blog Comments Monitoring * Trakur * BrandsEye * Buzzlogic * Radian6
Wednesday, March 18, 2009
![Page 68: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/68.jpg)
Buzz....capture
Wednesday, March 18, 2009
![Page 69: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/69.jpg)
Hoe
• Wat wil je met welke informatie doen
• Op welke termen ga je monitoren
• Data vergaren van communities, blogs, forums, enz.
• Analyse met behulp van apps.
• Zelf analyseren
Wednesday, March 18, 2009
![Page 70: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/70.jpg)
Wednesday, March 18, 2009
![Page 71: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/71.jpg)
Vragen?
@bvdhaterd - 06 1430 [email protected]
@gordonlokenberg - 06 4212 [email protected]
Wednesday, March 18, 2009
![Page 72: Recruitment And Analytics For Recruiters United](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54be4b894a7959a4548b45f9/html5/thumbnails/72.jpg)
Vragen?
@bvdhaterd - 06 1430 [email protected]
@gordonlokenberg - 06 4212 [email protected]
Wednesday, March 18, 2009