REAL WORLD /DIGITAL WORLD11 Ways to Bridge the Gapwith QR Codes
GOINGFROM 30to 7,000+
WHAT’S THE DIFFERENCE?
One way street becomes a super highway
FOURDIFFERENT FORMATS
WHO’S GONNA BE THE BETA-MAX?
Adoption rate determines the winner
MicroSoft Tag (Proprietary)
Data Matrix(Open)
ScanLife EZ (Proprietary)
QR(Open)
70% IS STILL AN “A”
WHAT’S WITH ALL THE BOXES?
Test, test and re-test untilit works - or doesn’t
EXAMPLES
AIRLINE / EVENT CHECK-IN
> Totally Paperless Ticketing
> Phone = Check-in Kiosk
> Speed to Gate
EXAMPLES
PURCHASE SHORTCUT
> Buy What You See
> No Site Search
> Product Video
EXAMPLES
MAINTENANCE RECORD
> Access Additional Info
> Always Up-to-Date
> Centralized Safety Data
EXAMPLES
BUSINESS CARD
> Paper Card = V Card
> Direct Access
> Product Data / Reviews
EXAMPLES
URL SHORTCUT
> No URL to Type
> Exclusive Access
> Active Engagement
EXAMPLES
WEB BASED PARKING
> Instant Registration
> Location Aware
> Centralized Data
EXAMPLES
RSVP / SAVE THE DATE
> Access Calendar / Schedule
> Easy to Accept / Decline
> See Online Registry
EXAMPLES
VIDEO ACCESS
> Continue the Conversation
> QR Code Only Content
> Brand Experience is In-Hand
EXAMPLES
REAL TIME REWARDS
> Unlock Instant Reward
> Drive Location Based Traffic
> Loyalty Program Initiation
EXAMPLES
BUSINESS REVIEWS/INFORMATION
> Access Specials
> View Photos / Videos
> Read Reviews
EXAMPLES
DETAILED INSTRUCTIONS
> Detailed Care Information
> Links to Articles
> Access Forums
GET A QRREADER
NOW WHAT?
Many to Choose From But Some are Better Than Others
Android
BlackBerry
iPhone
Google Goggles
Barcode Scanner
Code Muncher
ScanLife
i-Nigma
Paperlinks
COME UP WITH ACONCEPT
NOW WHAT?
Provide a Valuable and Additive Experience
CREATE YOUR OWN
WHAT’S THE DIFFERENCE?
Less Data MeansCleaner QR Code
GET IT OUT THERE
WHAT’S THE DIFFERENCE?
Be at the Right Placeand The Right Time
THANK YOU
