GU @kaixerart
fb.com/kaixerstudio
GU @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
#convcon @evergage
Marketers spend $45 BILLION/YEAR trying to get to “YES” online.
#convcon @evergage
Yet conversion rates are PAINFULLY
LOW. $10B
2%
GU @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
GU @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
GU @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
#convcon @evergage
SECRET #1
OUR REAL-TIME RESPONSE TO PEOPLE’S BEHAVOR MATTERS
…OFFLINE AND ONLINE
GU @kaixerart
fb.com/kaixerstudio
“Users leave Web pages in 10-20 seconds
… a clear value prop can hold attention much longer” - Neilson Norman Group
RESPOND OR I’M GONE
#convcon @evergage
#convcon @evergage
HELP ME AND I’LL BUY
#convcon @evergage
#convcon @evergage
FACTOR IN MY PAST AND RESPOND TO MY PRESENT
#convcon @evergage
#convcon @evergage
#convcon @evergage
THIS IS FOR GIVING ME IRRELEVANT CONTENT (and for displaying a popup again after I dismissed it)
#convcon @evergage
THANKS FOR YOUR REAL-TIME RESPONSE
#convcon @evergage
SECRET #2
YOUR WEBSITE CAN BE YOUR BEST SALESPERSON
#convcon @evergage
GIVE A WARM AND RELEVANT WELCOME
Very low conversion from Pinterest channel
3x increase in revenue from the Pinterest channel.
RELEVANT WELCOMEB
Who else?
Carting rate has increased 162% since launching this modal.
RELEVANT WELCOME
#convcon @evergage
HELP PEOPLE TAKE ANOTHER LOOK
Wanted to increase time on site.
B
10x increase in time on the site over the control group
BOUNCE PREVENTIONB
People leave without anyone talking to them
2x increase over the control group ultimate capture of email
BOUNCE PREVENTION
#convcon @evergage
BUILD TRUST OVER TIME
… increased leads generated by 7%.
GENERATE INTEREST
#convcon @evergage
STRIKE WHILE THE IRON IS HOT!
Static CTA
Wasted Real-Estate
333% increase in conversions to demo request compared to not switching out the CTA
PROGRESSIVECALL TO ACTIONS
EIG pitches upsell offers to existing hosting users in email ... Low response rate.
3% of people shown this message signed up as leads for the upsell.
“This is a game-changer for the hosting business” - EIG
IN-CONTEXT UPSELL
#convcon @evergage
SECRET #4
TIPS, TRICKS, LESSONS LEARNED
#convcon @evergage
1. RESPOND TO YOUR WEB ANALYTICS
#convcon @evergage
1. RESPOND TO YOUR WEB ANALYTICSFirst time Visitors vs Repeat VisitorsReferring Source, GeoVisit and Page Visit TimeHigh Bounce pages
#convcon @evergage
#convcon @evergage
2. START SMALL AND ITERATE
#convcon @evergage
Welcome back. Enter your email to get the latest and greatest on conversion:
#convcon @evergage
Last chance to sign-up before rates increase!
#convcon @evergage
Here is what you’ll be missing:
#convcon @evergage
Right in your backyard. No flight. No hotel. Just
conversion goodness. Sign up today!Sign up Today
#convcon @evergage
3. TREAT EACH CLICK AS A CONVERSION
… AS THE NEXT STEP IN A CONVERSATION
#convcon @evergage
1. Respond to actions on your existing site
#convcon @evergage
1. Respond to actions on your existing site
“I’ve never seen a conference attended by such intelligent and powerful people. Your
best leads are here.” - Karl Wirth, Evergage, Sponsor 2013
#convcon @evergage
Like this Topic
Great Topic
Like this Topic
2. Build “each click is a conversion” functionality right into your site
#convcon @evergage
4. SET A GOAL
#convcon @evergage
CLICK REVENUE
$$$
LEAD
#convcon @evergage
5. MEASURE AGAINST A CONTROL
#convcon @evergage
MESSAGE: UPSELL SHOW IF: VISITED RELATED AREA TWICEGOAL: PURCHASE
GROUP VISITORS GOALS ACHIEVED
RATIO LIFT
MESSAGE 1450 200 14% 42%CONTROL 1449 140 9%
#convcon @evergage
6. TAKE A LOOK AT EVERGAGE
Evergage enables marketers to understand and respond to what each visitor, user, or account is doing—in real time…without IT.
50M Daily users
60+Clients
3 year history
LBoston, San Francisco and India
#convcon @evergage
BEFORE YOU GO!
VISIT EVERGAGE AT BOOTH P8
WE WILL DO A REAL-TIME ASSESSMENT AND YOU CAN GET A $20 GIFT CARD
FOR WATCHING A LIVE DEMO
GU @kaixerart
fb.com/kaixerstudio
RESPOND IN REAL-TIME TO PEOPLE’S BEHAVIOR
