REACH MILLIONS OF CONSUMERS
Santa Photo Experience (11/1 – 12/24)
NOVEMBER DECEMBER 320 MILLION TRAFFIC
Your Brand will DOMINATE the Simon Mall environment through experiential events, custom advertising and promotions!
SANTA PHOTO EXPERIENCE OVERVIEW
Santa Photo Experience Reaches families!
Nearly 3.7 million visitors will trek to Simon Malls for a magical visit with Santa (Nov. 1 –Dec. 24, 2014)
Expose your brand to millions of consumers primed to shop
Deliver an integrated marketing experience that positions your brand with Santa’s implied endorsement of your product
Drive sales & exposure of your product through direct touch points with consumers including product demonstrations, couponing and samples
Reach millions of shoppers this holiday season
HOLIDAY OPPORTUNITY
Simon to bundle its Holiday marketing assets to leverage a 360 degree
experience of your brand for consumers at Simon malls.
• Leverage Simon Advertising in Market
• Featured Placement on Mall Media
• Shopper Intercept in Common Area
• Bouncebacks and Giveaways Distribution
• Tabling, Sampling and Demonstrations
SPONSORSHIP BENEFIT EXAMPLES
Custom display and/or
handouts at Santa Line
Custom message in
Santa Line video loop
(:60 TV spots rotate)
Custom branding in and
around set
Custom 22 x 28 message at
Santa Line (entrance & exit)
Opportunity for product/
toy demonstrations
and / or sampling
Access to Santa line during
high traffic times for custom
activation
On spot digital TV spots
(logo exposure where
applicable)
Logo exposure on campaign
standees
Logo exposure on
floor clings and table tents
Custom message on
campaign food court table
tents (1 panel)
Inclusion on local press
releases
Logo inclusion on Simon’s
seasonal photo messaging
featured on Simon.com
throughout Holiday Season
Logo inclusion on Simon’s
seasonal photo messaging
disseminated via Email to
families
Brand inclusion on Simon
social media sites (i.e.
Facebook and Twitter)
“On Set” Exposure* “On Mall” Exposure1* Digital Value*
1 Holiday Market Value of collateral used *Simon has the right to replace any of these Marketing elements with items that have equal value **Only 1 panel available on a first come First serve basis
Pricing Available Per Mall, Multi Mall Savings Applicable
ON-MALL ADVERTISING SAMPLES
Table Tents
22x28 Poster
Standee
12x12 Door Cling
SOCIAL MEDIA
NEWSPAPER, RADIO & PUBLIC RELATIONS
Newspapers, TV stations and radio
personalities love to cover the big guy
during the holidays at Simon Malls.
Locally, Simon purchases media as budgets
permit. In 2013 to support Santa, the malls
contributed the following:
• Mall results totaled over $2 Million in
stories across the portfolio on Santa’s Arrival
and presence at Simon malls.
• Over $2 Million in Radio, Newspaper, &
Magazine advertising was placed promoting
Simon’s Santa photo experience.
ON MALL EXAMPLES
PARTICIPATING MALLS
Mall Name 2014 Opening
Date
Anchorage 5th Avenue Mall 11/14/2014
Anderson Mall 11/14/2014
Apple Blossom Mall 11/15/2014
Arizona Mills 11/7/2014
Arundel Mills 11/7/2014
Auburn Mall 11/7/2014
Bangor Mall 11/21/2014
Barton Creek Square 11/6/2014
Battlefield Mall 11/6/2014
Bay Park Square 11/15/2014
Boynton Beach Mall 11/8/2014
Brea Mall 11/7/2014
Briarwood Mall 11/7/2014
Broadway Square 11/8/2014
Brunswick Square 11/6/2014
Burlington Mall 11/1/2014
Cape Cod Mall 11/14/2014
Carlsbad Premium Outlets 11/15/2014
Castleton Square Mall 11/8/2014
Charlottesville Fashion Square 11/15/2014
Chautuaqua Mall 11/28/2014
Chesapeake Square 11/8/2014
Cielo Vista Mall 11/8/2014
Clay Terrace 11/21/2014
Coddingtown Mall 11/15/2014
College Mall 11/15/2014
Colorado Mills 11/7/2014
Columbia Center Mall 11/15/2014
Concord Mills 11/6/2014
Mall Name 2014 Opening
Date
Coral Square 11/8/2014
Cordova Mall 11/7/2014
Cottonwood Mall 11/6/2014
Crystal Mall 11/8/2014
Dadeland Mall 11/15/2014
Del Amo Fashion Center 11/1/2014
Dover Mall 11/7/2014
Edison Mall 11/8/2014
Emerald Square 11/6/2014
Fashion Centre @ Pentagon City 11/8/2014
Fashion Mall at Keystone 11/21/2014
Fashion Valley 11/7/2014
Firewheel Town Center Mall 11/22/2014
Florida Mall 11/7/2014
Forest Mall 11/22/2014
Fox Run 11/15/2014
Galleria Dallas 11/21/2014
Grapevine Mills 11/8/2014
Great Lakes Mall 11/8/2014
Great Mall of the Bay 11/7/2014
Greenwood Park Mall 11/8/2014
Gulf View Square 11/8/2014
Gurnee Mills 11/14/2014
Hamilton Town Center 11/15/2014
Haywood Mall 11/1/2014
Houston Galleria 11/6/2014
Independence Center 11/6/2014
Indian River Mall 11/15/2014
Mall Name 2014 Opening
Date
Ingram Park Mall 11/6/2014
Irving Mall 11/15/2014
Jefferson Valley Mall 11/6/2014
Katy Mills 11/7/2014
King of Prussia - The Court 11/7/2014
King of Prussia - The Plaza 11/7/2014
Knoxville Center 11/8/2014
La Plaza Mall 11/6/2014
Lakeline Mall 11/6/2014
Las Vegas Premium Outlets South 11/15/2014
Lehigh Valley Mall 11/8/2014
Lenox Square 11/6/2014
Lima Mall 11/15/2014
Lincolnwood Town Center 11/21/2014
Lindale Mall 11/15/2014
Livingston Mall 11/8/2014
Longview Mall 11/8/2014
Mall At Chestnut Hill 12/5/2014
Mall at Rockingham Park 11/6/2014
Mall of Georgia 11/6/2014
Mall of New Hampshire 11/6/2014
Maplewood Mall 11/6/2014
Markland Mall 11/20/2014
McCain Mall 11/14/2014
Meadowood Mall 11/7/2014
Melbourne Square 11/8/2014
Menlo Park Mall 11/6/2014
Mesa Mall 11/7/2014
Miami International Mall 11/15/2014
PARTICIPATING MALLS
Mall Name 2014 Opening
Date
Midland Park Mall 11/15/2014
Miller Hill Mall 11/14/2014
Montgomery Mall 11/6/2014
Muncie Mall 11/14/2014
Newport Centre 11/6/2014
North East Mall 11/7/2014
North Georgia Premium Outlets 11/14/2014
Northgate Mall 11/7/2014
Northlake Mall 11/22/2014
Northpark 11/6/2014
Northshore Mall 11/6/2014
Northwoods Mall 11/6/2014
Oak Court Mall 11/15/2014
Ocean County Mall 11/4/2014
Ontario Mills 11/7/2014
Opry Mills 11/7/2014
Orange Park Mall 11/8/2014
Orland Square Mall 11/6/2014
Oxford Valley Mall 11/7/2014
Paddock Mall 11/8/2014
Penn Square 11/7/2014
Pheasant Lane 11/6/2014
Philadelphia Mills (fka Franklin Mills) 11/14/2014
Phipps Plaza 11/1/2014
Pier Park 11/28/2014
Plaza Carolina 11/15/2014
Port Charlotte Town Center 11/15/2014
Potomac Mills 11/14/2014
Prien Lake Mall 11/7/2014
Quaker Bridge Mall 11/8/2014
Richmond Town Square 11/28/2014
Mall Name 2014 Opening
Date
River Oaks Center 11/15/2014
Rockaway Townsquare 11/6/2014
Rolling Oaks Mall 11/6/2014
Roosevelt Field 11/1/2014
Ross Park Mall 11/7/2014
Round Rock Premium Outlets 11/21/2014
Rushmore Mall 11/6/2014
Santa Rosa Plaza 11/8/2014
Seminole Towne Center 11/7/2014
Smith Haven Mall 11/4/2014
Solomon Pond Mall 11/6/2014
South Hills Village 11/7/2014
South Shore Plaza 11/1/2014
Southdale Center 11/15/2014
Southern Hills Mall 11/14/2014
Southern Park Mall 11/8/2014
SouthPark Mall 11/7/2014
Southridge Mall 11/7/2014
Square One Mall 11/6/2014
St. Charles Towne Center 11/6/2014
St. Johns Town Center 11/15/2014
Stanford Shopping Center 11/7/2014
Stoneridge Shopping Center 11/7/2014
Sugarloaf Mills 11/14/2014
Summit Mall 11/7/2014
Sunland Park Mall 11/15/2014
Tacoma Mall 11/7/2014
The Avenues 11/7/2014
The Domain 11/14/2014
The Empire Mall 11/6/2014
Mall Name 2014 Opening
Date
The Esplanade 11/15/2014
The Falls 11/21/2014
The Galleria at White Plains 11/7/2014
The Mall at Tuttle Crossing 11/7/2014
The Shops at Mission Viejo 11/7/2014
The Shops at Montebello 11/7/2014
The Shops at Nanuet 12/1/2014
The Shops at Riverside 11/7/2014
The Westchester 11/6/2014
Tippecanoe Mall 11/8/2014
Town Center at Aurora 11/8/2014
Town Center at Boca Raton 11/8/2014
Town Center at Cobb 11/1/2014
Towne East Square 11/15/2014
Towne West Square 11/15/2014
Treasure Coast Square 11/8/2014
Tyrone Square 11/8/2014
University Park Mall 11/7/2014
Valle Vista Mall 11/15/2014
Virginia Center Commons 11/15/2014
Walt Whitman Shops 11/8/2014
West Ridge Mall 11/8/2014
West Town Mall 11/6/2014
Westminster Mall 11/7/2014
White Oaks Mall 11/8/2014
Wolfchase Galleria 11/7/2014
Woodburn Premium Outlets 11/23/2014
Woodfield Mall 11/6/2014
Woodland Hills Mall 11/6/2014
For More Information