Download - RAPID RESPONSE Jordan Krueger CREDO Mobile. FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM
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RAPID RESPONSE
Jordan KruegerCREDO Mobile
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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
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FOLLOWING THE LAW
WWW.AFJ.ORG
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Presenter:
Happily engaged. Hank & Me
July 2010: shut down the Las Vegas strip for the first time in 15+ years w/GetEQUAL.
LGBT ActivistThis is my dog. He’s wearing a shirt.
Baxter Rex
Campaign Manager at CREDO Action
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OBJECTIVE
Today’s presentation will cover strategies for responding to an attack using new media.
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AGENDA
IntroductionA: Pay AttentionB: Be ReadyC: CloseQ&A
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PAY ATTENTION
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EAT YOUR WHEATIES: ALL DAY, EVERY DAY
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GET THE BEST INFORMATION
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GOOOOOOGLE ALERTS
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INCREMENTAL CHANGE REQUIRES 24/7 DEFENSE
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BE READY
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BEING READY TAKES PREPARATION
1. Anticipate2. Know your message3. Save links
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THE GOP’S READY. ARE YOU?
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&#noiOnDemand
CLOSE
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•Google and Facebook ads
ONLINE ADS
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SEND LOTS OF EMAILS
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CHICK-FIL-A CASE STUDY
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http://www.upworthy.com/this-is-how-you-kill-an-attack-ad
HOW TO KILL AN ATTACK AD
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• A: Pay Attention• B: Be Ready• C: Close
ABC’S OF RAPID RESPONSE
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