or
#1 : Personality
Who am I?
#2 : Priority
What do I have and lack?
#3 : Promise
What do I say I will deliver?
#4 : Positioning
Who do I want to serve?
#5 : Proposition (unique)
Why should others choose me?
#6 : Products / Services
Do I walk my talk with what I do?
#7 : Platforms
Where & How do I want to Communicate?
#8 : Perception
How do I want to be perceived?
#9 : Personal Experience
How strong is my brand essence to customers?
#10 : Potential Problem?
How will my brand survive a crisis?
Personality + Promise + Priority + Positioning
Preposition + Products + Platforms + Perception
Personal Experience + Potential Crisis
INFLUENCE
Insignificance
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