THE CAMPUSOUTLOOKQuick Hits
Overview
The Campus Outlook panel is a Campus Media-led group
comprised of 10 Minnesota college students. The
objective of the panel is to acquire insights about cam-
pus trends, styles, brand affinities, and the communica-
tion preferences of today’s college youth.
Quick Hits
“Facebook is like our social event calendar”The panel members all used the Facebook Event functionality on a regular
basis. They liked seeing how many of their friends were “going” or “interested in going” and could reach out to those individuals to see if they wanted to go
together. Some of the panelists said they would ideally like to get rid of Facebook but feared missing out on a lot of social opportunities. The
Facebook Event function also allows for an impersonal invitation, and they don’t feel as bad about declining because of mass invitations and the
non-committal “interested” function.
Dorm advertising does not feel like an invasion of space None of the panel members felt that marketing in the residence halls was
weird or invasive. In fact, most of them felt like it came with the territory of communal campus living.
SquareCash and Venmo are winning the money app raceMost of our panel members had either SquareCash or Venmo (or both) as their
go-to payment app. They found it convenient in social situations where they needed to split a bill or pay back their friends. They don’t carry cash at all.
Sticking around campus this summerOur panel was going to spend the summer months working (jobs and
internships) and traveling. Half planned on staying proximal to campus instead of moving home for the summer.
CASE STUDYApps
Overview
The Campus Outlook panel shared some of their favorite apps with us. Think about how your mobile marketing strategy can emulate the quality user experience by these popular companies.
Facebook, Snapchat, Instagram, Venmo, Myfitness pal, Twitter, email
Most Used
Venmo and SquareCash
Cash Apps
Instagram, Vsco, Cymera
Photo Apps
Tidal, Spotify, SoundCloud
Music Apps
CASE STUDY
Overview
The Campus Outlook panel shared some of their favorite apps with us. Think about how your mobile marketing strategy can emulate the quality user experience by these popular companies.
Facebook, CNN, BBC America, Twitter
News Apps
Snapchat, iMessage
Messaging Apps
Chipotle, Grubhub, Bitesquad
Food Apps
Wish and Cartwheel
Retail Apps
CASE STUDY
Overview
The Campus Outlook panel shared some of their favorite apps with us. Think about how your mobile marketing strategy can emulate the quality user experience by these popular companies.
Weather, GoogleMaps, Lyft, Car2Go
Miscellaneous Apps
How man hours a day do you think your in front of a device?
0-5 12.5% 6-10 62.5%
10+ 25%
What are the 5 apps on your phone you use most frequently?
Instagram 87.5%Facebook 87.5%
Snapchat 75%Twitter 62.5%
Messanger App 37.5%Weather 25%
Gmail 25%My Fitness Pal 12.5%
YouTube 12.5%Maps 12.5%
Bank App 12.5%Alarm 12.5%
What are the last 5 apps you deleted?
PinterestPandora
Metro transitWater Coach
Zombie5kUrban Outfitters
CandyCrushPolyvore
PoshmarkPicstitchFlipgram
Facebook MessangerVineTidal
Why did you delete them?
It didn’t work/was buggy 75%I didn’t use it 50%
I beat the game 25%Not as good as competitors apps 25%
Free up space on phone 12.5%
CASE STUDYMarketingin Dorms
Overview
The Campus Outlook panel was asked to talk about their dorm marketing preferences and experiences.
“[Living in the dorms,] I sort of expected to be advertised to.”
“I am super indifferent to it. It’s not the personal space that you’d expect
off campus.”
“Sometimes, I have received items under the door. I throw them away
unless they are a coupon.”
“I don’t notice ads in the hallways [because] I am in a hurry to get where I am going. The best place to advertise is on the napkin displays in the dining
halls since I am just sitting there for a while.”
“If you are going to advertise in the dorms, make it something useful like
food or drink.”
The panel members didn’t have any qualms about being advertised to in residence halls because they think it feels more like a public space, so they didn’t feel like advertisements intruded on their personal space. They said that they noticed ads that were stuck under their door, hung on doors, and put in napkin stands. They ignored posters on the wall and ads that came to their dorm mailbox. They were okay with people standing in front of and in the dorm handing out samples/products as long as they didn’t block the entrance.
Overall Thoughts
SURVEYWelcome Week
Overview
First impressions matter. Welcome week is a
great way for brands to interact with students
who are soaking in campus for the first time.
Brands that offer some utility to the campus
community often see the biggest impact during
this highly coveted marketing time period.
Overall, how satisfied were you with your Welcome Week experience?
Satisfied 25%Somewhat Satisfied 25%
Neither Satisfied nor Disatisfied 37.5% Disatisfied 12.5%
What brands did a great job connecting during Welcome Week?
Potbelly - CouponsJimmy Johns- Coupons
Target- They were everywhereThose that gave out food & coupons
How would rate the quality of the information and products you were
provided during Welcome Week?
High Quality 0%Neither High or Low Quality 87.5%
Low Quality 12.5%
Are there brands or services that you wish would not participate in
Welcome Week?
Junk FoodFancy Restaurants
What brands or services DO you want to interact with during
Welcome Week?
Food/GroceriesClothing
Taxi/Commute AppsOrganic Food
AmazonToiletries
Small Technology
Do you think Welcome Week is a good time to get your attention?
Yes 87.5%No 12.5%
What is your biggest need in the first month of school?
A way to focus/ leave summer modeGroceries
MapsSchool Supplies
Interactions with other studentsSchedule Planner
Organizational tools