Quarterly BriefingQuarterly Briefing :: Operating Results 2Q06 Operating Results 2Q06
August 9, 2006August 9, 2006
TVTV ADEX-2Q’06ADEX-2Q’06
20062006 Ch.3Ch.3 Ch.5Ch.5 Ch.7Ch.7 Ch.9Ch.9 Ch.11Ch.11 iTViTV IndustrIndustryy
2Q’062Q’06 3,182 2,150 3,847 2,045 423 2,388 14,035
1Q’061Q’06 2,833 2,053 3,452 1,765 241 2,015 12,359
2Q’052Q’05 2,629 2,081 3,614 1,782 299 2,389 12,794
Growth Growth QoQQoQ
12.3% 4.7% 11.4% 15.8% 75.7% 18.5% 13.6%
Growth Growth YoYYoY
21.0% 3.3% 6.5% 14.8% 41.5% 0.0% 9.7%
TVTV ADEX-2Q’06ADEX-2Q’06
ESTIMATED TOTAL ADVERTISINGESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUMEXPENDITURE BY MEDIUM
YTD JANUARY- JUNE 06 VS 05
BAHT MILLIONS
MEDIA YTD 06 SOV% YTD 05 SOV% DIFF%
Change
TV 26,403 60.18
24,547 59.10 1,856 7.56
RADIO 3,217 7.33
2,996 7.21 221 7.38
NEWSPAPERS 7,757 17.68
7,811 18.81 -(54) -(0.69)
MAGAZINES 2,908 6.63
2,873 6.92 35 1.22
CINEMA 679 1.55
607 1.46 72 11.86
OUTDOOR 2,337 5.33
2,259 5.44 78 3.45
TRANSIT 458 1.04
379 0.91 79 20.84
IN STORE 118 0.27
61 0.15 57 93.44
TOTAL 43,877 100.0 41,533
100.0 2,344 5.64
TVTV ADEX-2003-2005ADEX-2003-2005
TV Adex
Ch.3
Ch.5
Ch.7
Ch.9
Ch.11 iTV
Industry
2005 10,392 8,238 14,010 6,956 1,171 9,244 50,011
2004 10,806 7,866 13,734 6,443 970 7,351 47,170
2003 10,857 7,923 12,030 4,554 996 5,928 42,288
'05 YoY -3.8% 4.7% 2.0% 8.0% 20.7% 25.8% 6.0%
'04 YoY -0.5% -0.7% 14.2% 41.5% -2.6% 24.0% 11.5%
TOP 10 ADVERTISERS
YTD JUNE 06 VS 05000'BAHT
ADVERTISER 2006 2005
UNILEVER (THAI) HOLDINGS 2,485,005 1,691,822
TOYOTA MOTOR THAILAND CO.,LTD. 806,454 485,454
PROCTER & GAMBLE (THAILAND) 708,056 753,225
ADVANCE INFO SERVICE PCL. 638,861 998,081
NESTLE(THAI) LTD. 517,297 461,146
OSOTSPA (TECK HENG YOO) 474,792 552,350
BOONRAWD BREWERY CO.,LTD. 466,319 332,217
BEIERSDORF (THAILAND) CO.,LTD. 462,229 466,067
TOTAL ACCESS COMMUNICATIONS 446,734 421,626
PTT PUBLIC CO.,LTD. 435,714 211,672
TOP 20 TOP 20 TV ADVERTISERS & THEIR DISTRIBUTIONSTV ADVERTISERS & THEIR DISTRIBUTIONS
TV
Grand Total
3 5 7 9 ITV 11
ADVERTISER (000 BAHT) % % % % % %
UNILEVER (THAI) HOLDINGS 2,302,737 20.1% 9.3% 34.7% 10.7% 25.2%
PROCTER & GAMBLE (THAILAND) 677,917 43.5% 8.3% 40.6% 2.7% 4.9%
NESTLE(THAI) LTD. 470,324 29.2% 6.9% 40.7% 8.1% 15.0% *
BEIERSDORF (THAILAND) CO.,LTD. 453,992 35.7% 4.0% 35.5% 3.8% 20.9% 0.1%
TOYOTA MOTOR THAILAND CO.,LTD. 387,149 25.9% 8.2% 30.8% 18.4% 15.6% 1.1%
COLGATE-PALMOLIVE(THAILAND)LTD 386,540 42.4% 0.9% 45.6% 1.5% 9.5%
OSOTSPA (TECK HENG YOO) 369,202 30.3% 9.7% 28.9% 11.0% 15.3% 4.8%
ADVANCE INFO SERVICE PCL. 365,321 17.1% 6.6% 37.4% 5.6% 32.2% 1.2%
PTT PUBLIC CO.,LTD. 334,765 19.7% 14.4% 19.5% 23.8% 14.2% 8.5%
KAO COMMERCIAL (THAILAND) CO., 333,915 28.1% 8.6% 39.0% 8.5% 15.7% 0.1%
BOONRAWD BREWERY CO.,LTD. 294,186 21.5% 19.7% 27.0% 10.3% 16.2% 5.2%
AJINOMOTO SALES CO.,(THAILAND) 289,570 23.1% 10.9% 33.4% 8.5% 22.6% 1.4%
BEER THAI (1991) CO.,LTD. 282,264 21.3% 21.7% 14.9% 13.9% 20.3% 7.9%
JOHNSON&JOHNSON(THAILAND)LTD. 272,100 39.7% 11.7% 31.0% 11.6% 6.0%
TOTAL ACCESS COMMUNICATIONS 271,594 24.2% 13.8% 35.9% 14.3% 10.7% 1.1%
L'OREAL (THAILAND) LTD. 260,483 28.2% 3.2% 36.8% 11.0% 20.8%
LION (THAILAND) CO.,LTD. 235,607 20.9% 16.5% 19.5% 12.5% 30.6%
TRI PETCH ISUZU SALES CO.,LTD. 219,260 27.8% 17.0% 15.3% 20.5% 19.5%
A.P.HONDA CO.,LTD. 182,710 22.1% 15.0% 20.9% 12.5% 22.1% 7.4%
NOKIA (THAILAND) LTD. 175,174 30.3% 10.7% 31.6% 11.8% 15.6%
TV TV ADVERTISING EXPENDITUREADVERTISING EXPENDITURE
Rank (Bahtx1,000) First Half 2006 Changes 06-05 First Half 2005
PRODUCT SECTION Amt. % Amt. % Amt. %
1 SKIN CARE PREPARATION 2,107,489 8.0% 459,759 27.9% 1,647,730 6.7%
2 NON ALCHOHOLIC BEVER.. 1,786,509 6.8% -141,568 -7.3% 1,928,077 7.9%
3 COMMUNICATIONS 1,591,320 6.0% -402,563 -20.2% 1,993,883 8.2%
4 LEISURE 1,554,894 5.9% 141,157 10.0% 1,413,737 5.8%
5 GOVERNMENT & COMMU… 1,490,520 5.6% 131,654 9.7% 1,358,866 5.6%
6 TOILETRIES 1,279,733 4.8% -111,433 -8.0% 1,391,166 5.7%
7 HAIR PREPARATION 1,204,213 4.6% 134,170 12.5% 1,070,043 4.4%
8 CD/VDO & MUSIC PRO… 1,141,709 4.3% -266,255 -18.9% 1,407,964 5.8%
9 MOTOR VEHICLES 1,056,114 4.0% 295,982 38.9% 760,132 3.1%
10 FOODSTUFFS 958,872 3.6% -35,073 -3.5% 993,945 4.1%
11 DAIRY PRODUCT 925,202 3.5% 243,630 35.7% 681,572 2.8%
12 MEDIA & MARKETING 882,914 3.3% 18,954 2.2% 863,960 3.5%
13 ALCOHOLIC BEVERAGES 849,059 3.2% 106,419 14.3% 742,640 3.0%
14 HOUSEHOLD CLEANER… 839,698 3.2% 285,916 51.6% 553,782 2.3%
15 ORAL PRODUCT 574,463 2.2% 125,822 28.0% 448,641 1.8%
TVTV ADVERTISING EXPENDITUREADVERTISING EXPENDITURE
(Baht x 1,000) First Half of 2006 Changes 06-05First Half of
2005PRODUCT SECTION Amt. % Amt. % Amt. %
SKIN CARE PREPARATION 2,107,489 8.0% 459,759 27.9% 1,647,730 6.7%
MOTOR VEHICLES 1,056,114 4.0% 295,982 38.9% 760,132 3.1%
HOUSEHOLD CLEANER… 839,698 3.2% 285,916 51.6% 553,782 2.3%
DAIRY PRODUCT 925,202 3.5% 243,630 35.7% 681,572 2.8%
PETROL 294,066 1.1% 234,511 393.8% 59,555 0.2%
INSURANCE 301,790 1.1% 197,116 188.3% 104,674 0.4%
RETAIL STORES 476,677 1.8% 167,953 54.4% 308,724 1.3%
CERDIT/DEBIT CARDS 308,147 1.2% 155,972 102.5% 152,175 0.6%
BAKERY & CHOCOL., etc. 319,618 1.2% 142,117 80.1% 177,501 0.7%
LEISURE 1,554,894 5.9% 141,157 10.0% 1,413,737 5.8%
FOOD OUTLET & RESTAU.. 522,298 2.0% 140,346 36.7% 381,952 1.6%
HAIR PREPARATION 1,204,213 4.6% 134,170 12.5% 1,070,043 4.4%
MOTORCYCLE & BICYCLE 411,988 1.6% 133,001 47.7% 278,987 1.1%
GOVERNMENT & COMMU… 1,490,520 5.6% 131,654 9.7% 1,358,866 5.6%
ORAL PRODUCT 574,463 2.2% 125,822 28.0% 448,641 1.8%
STATION SHARESTATION SHAREof Audience of Audience 2005-20062005-2006
WHOLE KINGDOM : ALL AGED 4+WHOLE KINGDOM : ALL AGED 4+06.00 – 24.0006.00 – 24.00
POTENTIAL 2006:59,400,000
AUDIENCE SIZEAUDIENCE SIZE BY CHANNEL - WEEKDAYBY CHANNEL - WEEKDAY
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Thousands
CH3 CH5 CH7 CH9 CH11 CHITV
TV VIEWING PATTERNTV VIEWING PATTERNBY AGE GROUP - WEEKDAYBY AGE GROUP - WEEKDAY
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A 4-9 A 10-14 A 15-24 A 25-39 A 40-49 A 50+ All 4+
AUDIENCE SIZE AUDIENCE SIZE BY CHANNEL - WEEKENDBY CHANNEL - WEEKEND
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CH3 CH5 CH7 CH9 CH11 CHITV
TV VIEWING PATTERNTV VIEWING PATTERN BY AGE GROUP- WEEKENDBY AGE GROUP- WEEKEND
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A 4-9 A 10-14 A 15-24 A 25-39 A 40-49 A 50+ All 4+
BBEECC World - Revenue World - Revenue
2Q06 +/-
QoQ +/- YoY
Advertising 1,595 6% 26%
Copyright & Services 87 26% 107%
Concerts & Shows 43 -42% -89%
Total Sales Revenue 1,725 5% 1%
BBEECC World WorldSecond Quarter of 2006Second Quarter of 2006
BEC World Second Quarter of 2006Operating Results ฿ Million % +/- YoY +/- QoQTotal Sales Revenues 1,725 100% 11 1% 84 5%
Operating Costs
Cost of Services 728 42% 39 6% 14 2% Cost of Shows 47 3% -314 -87% -18 -28%Cost of Sales & Services 775 45% -275 -26% -4 -1%Selling & Admin. Expenses
313 18% -1 0% 29 10%
Total Operating Costs
1,088 63% -276 -20% 25 2%
Operating Profit 637 37% 287 82% 59 10%Share of Associates' Results
-11 -1% -15 -375% -18 -257%
Other Income 25 1% 6 32% -8 -24%Profit Before Tax 651 38% 278 75% 33 5%Corporate Income Tax 193 11% 63 48% 23 14%Profit After Tax 458 27% 215 88% 10 2%Profit of Minority's Interest
7 0% 21 -150% 19 -158%
NET PROFIT 465 27% 236 103% 29 7%
BEC World First Half 2006Operating Results ฿ Million % +/- YoY Advertising Income 3,093 179% 714 30% Copyright & Services 157 9% 40 34% Concerts & Shows 117 7% -553 -83%
Total Sales Revenues 3,367 195% 201 6%
Operating Costs Cost of Services 1,442 84% 47 3% Cost of Shows 113 7% -479 -81%Cost of Sales & Services 1,555 90% -432 -22%Selling & Admin. Expenses 596 35% 1 0%Total Operating Costs 2,151 125% -431 -17%Operating Profit 1,216 70% 632 108%Share of Associates' Results -4 0% 1 -20%Other Income 57 3% 18 46%Profit Before Tax 1,269 74% 651 105%Corporate Income Tax 363 21% 141 64%Profit After Tax 906 53% 510 129%Profit of Minority's Interest -5 0% 9 -64%NET PROFIT 901 52% 519 136%
BBEECC World WorldFirst Half 2006First Half 2006
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Quarterly BriefingQuarterly Briefing :: Operating Results 2Q06 Operating Results 2Q06
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