Download - QR Codes - Fad or is Misuse & Abuse to Blame
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QR Codes A Dying Fad or is Misuse and Abuse to Blame?
Presenter: Grant Wickes
VP Business Development Wasp Barcode Technologies
www.waspbarcode.com
Social Keys: Conference hashtag: #snh2012 Twitter handle: @gwickes
Scaling New Heights 2012 Nashville TN
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Agenda
• What we’ll cover
– Better understanding of barcode technology
– QR Codes
• Examples of use – Some good, some bad
• Ideas for best approach
• Objective
– Stimulate ideas to help your clients
Scaling New Heights 2012
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Barcodes History. What they are. How they work
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Barcode Evolution
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1952
Patent
1961-1967
KarTrak
2010+
Mobile
1974
Grocery Stores
1981
Industrial
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What’s a barcode
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• Simply, a graphic representation of data
ABC123
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Why use them
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• Eliminate errors. Reduce time. Improve productivity
Item # Description Location Qty
123456 1.5" Gear Spindle 2-1-5-3 1321
123457 2" Gear Spindle 2-10-6-1 54
123458 2.5" Gear Spindle 2-8-6-1 6574
123459 3" Gear Spindle 3-1-20-6 789
• Quickly get accurate information
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Barcode Symbology
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Code 128
UPC PDF417
Code 39
Code 93
Interleaved 25
Datamatrix
1D (Linear) 2D
Tag
QR Code
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QR Codes Fad? Or Just Misuse Use and Abuse?
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What are QR Codes
• Form of 2D barcode
– 2D barcode more information than linear (1D barcode)
• QR Code history
– Designed by Denso – Japanese firm
– Rapid use in US resulting from Smartphones – consumer focus
• Free (to create)
– Good – lots of trial/potential implementations
– Bad – no standard configuration & poor implementation/strategic thinking
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Examples
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Pre-sale
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Physical world
Mobile display
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Pre-sale
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Post-sale / Installation
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Ref: MediaLab http://blog.medialab3dsolutions.com/2012/05/qr-codes-sale
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Lead generation
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Physical world
Mobile display
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Lead generation
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Marketing leverage
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Physical world
Mobile display
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Marketing leverage
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Physical world Mobile display
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Customer service
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Physical world
Mobile display
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New Ideas
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• Extending a physical / static element
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New Ideas
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• Creative engagement
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New Ideas
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• Virtual shopping
Supporting video: http://bit.ly/TescoQRCodeVirtualStoreVideo
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So Fad? Or Misuse and Abuse?
• Numerous examples
– Some good
– Some bad
• Typically creates skeptics
• Value is there
– Extend a physical presence with valuable “rich” information
– With time, good implementations will evolve
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5 Tips for QR Code Use
• Integrate them into overall design
• Provide context (what will happen)
• Use URL shortening service with custom description
– http://bit.ly/ut14L524 http://bit.ly/WaspAssetVideo
• Design for mobile
– screen display, appropriate input experience
• Add value with experience
– Think marketing…
• Who is my target customer
• What do I want them to do / what do I want to achieve
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QR Codes A Dying Fad or is Misuse and Abuse to Blame?
Grant Wickes
VP Business Development Wasp Barcode Technologies
www.waspbarcode.com
Contact Info: email: [email protected] Twitter handle: @gwickes
Scaling New Heights 2012 Nashville TN