Download - QlikView in Media with Meta and Kinetic
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QlikTalk:
QlikView in Media
Mike Foster
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QlikView in Media
Mick Ridley, Managing Director, META
Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide
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Kinetic is the global leader in understanding how brands can
connect with people’s lifestyles and the environments they
engage with
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Meta is a data consultancy specializing in enabling
companies to better utilise the data they produce on a daily
basis.
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Surfacing insights
Simplifying data
Achieving clarity
Realising value
Monetising experience
5 ways QlikView makes a difference
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Simplifying multiple data sets
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Achieving clarity in complex data
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Realising value
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Realising value
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Realising value
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Realising value
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Realising value
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Realising value
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Realising value
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Monetising experience
• Extending our offering to clients
• Helping clients understand the data they generate
• Often tying back to marketing and media activity
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Surfacing insights
Simplifying data
Achieving clarity
Realising value
Monetising experience
5 ways QlikView makes a difference ...
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Operational data and day-to-day planning
and buying
Regional and global media spends,
monitoring traded revenues
Proprietary research data used in media
planning
Exploiting syndicated data to gain a
planning advantage
Extending our offering beyond core
media to our clients
... and how is this specific to Media
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“QlikView enables Kinetic and
META to deliver insight and
reporting across the full
spectrum of our offering,
ensuring our businesses
achieve maximum value from
the information we have
access to.”
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Kinetic Worldwide – www.kineticww.com
META – www.metaww.com