• Authentic storytelling• Multiple platforms and formats• The next best thing to word of mouth
2FLVC Marketing Day - September 14, 2016
Listings
3FLVC Marketing Day - September 14, 2016
Insider Diary Blogs
4FLVC Marketing Day - September 14, 2016
Top 10 Lists
5FLVC Marketing Day - September 14, 2016
Video
6FLVC Marketing Day - September 14, 2016
Social media
7FLVC Marketing Day - September 14, 2016
Visitors Guide
8FLVC Marketing Day - September 14, 2016
E-Newsletter (upcoming)
9FLVC Marketing Day - September 14, 2016
Earned media
10FLVC Marketing Day - September 14, 2016
???11
FLVC Marketing Day - September 14, 2016
FLVC Earned media
May 2015-August 2016• 74 print/online articles• 28 broadcast/radio segments• $10 million-plus ad value (TOTAL)• 370k-plus social media impressions (TOTAL)
12FLVC Marketing Day - September 14, 2016
What’s priceless?
• Cultivating relationships• Communication authenticity• Inspiring sweet vacation dreams
13FLVC Marketing Day - September 14, 2016
Ontario County is unique!
14FLVC Marketing Day - September 14, 2016
Ontario County is delicious!
15FLVC Marketing Day - September 14, 2016
And of course, our lakes!
16FLVC Marketing Day - September 14, 2016
$5 bonus questionOntario County has 5 of the 11 finger lakes within or touching its borders. That’s more than any other county.