Download - Prospects North 2013_No Bounds Tourism_En
“Innovation entails starting with users, obsessing about their experience, and being dedicated to creating unique improvements to it that delight them, even if they never asked for or expect them….When we produce more customer delight, we will grow more large and prosperous businesses that create high-paying jobs and generate tax revenues for our governments to invest.”
Roger Martin, dean of the University of Toronto’s
Rotman School of Management
#2 country brand in the world
58% of the decision to visit Canada is driven by
the tourism brand*
* Interbrand study
Tourism is a driver of economic growth for the North
Yukon NWT Nunavut Total Territories
Total annual visits (including domestic) 300,000* 75,000** -- 400,000+ annually
Total revenue (annual)(including domestic) $200 million* $106 million $40 million $350 million annually*
-- Data not available *Approximate **(12 mos ending Mar 31/13)
Greater Recognition of Link Between Tourism Promotion & Trade Growth
Nation
Brand
Tourism
Exports
Governance
Investment and
Immigration
Culture and
Heritage
People
Source: The Nation Brand Hexagon, Simon Anholt, 2000
In the last 5 years Business Events has:• Brought more than 12.3 million international travellers to Canada• Contributed more than $13 billion in export revenue to Canada’s
economy.
Of these results, the convention and conference industry specifically has:• Brought more than 3.3 million international travellers to Canada• Contributed $3.6 billion in export revenue to Canada’s economy”