Generative design:potentials and challenges
!Nicolas Enjalbert
!FrenchTech Safari @ Laptop — April 19, 2014
c r e a t i v e p r o g r a m m i n g
Worms — Team 17, 1995
Manfred Mohr, 1971
Diana Lange, 2005
EZCT, 2004 — © Centre Georges Pompidou
Taiwan Port Terminal — Jose Sanchez, 2011
Idea
Crafting
Output
if the designeris unsatisfied
Idea
Output
Rule / Algorithm
Generationif the designeris unsatisfied
rule-basedproceduralparametricgenerativedynamic flexible
fluid
nature is generative
Nordkyn kommun — Neue Design Studio
Nordkyn kommun — Neue Design Studio
Nordkyn kommun — Neue Design Studio
manyfew
towards the multitude
vimeo.com
meshu.io
Sonority Wallpaper — BOID
designing open objects
INPUT OUTPUT
✔
PARAMETERS
INPUT OUTPUT
designer’s choices user’s access
✔
PARAMETERS
INPUT OUTPUT
designer’s choices user’s access
✔
USERINPUT CUSTOMIZED
OUTPUTUSERPARAMETERS
designer’s choices
✔
user’s access
Seed Media Group — S. Sagmeister
Seed Media Group — S. Sagmeister
OCAD University — Bruce Mau Design
Coca-Cola Company
“Brand”
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“Brand”
“Brand” “Brand”
“Brand”
“Brand”
“Brand”“Brand”
“Brand”
“Brand”
(standarddesign)
openautonomous
(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
(cost,commitment)
manyfew
simple + few simple + many
simple + few simple + many
complex + few
Popular Science Magazine 1870-2010
enchantment
Andy Gilmore ©
© Andreas Nicolas Fischer
© Andreas Nicolas Fischer
(standarddesign)
openautonomous
(standarddesign)
simple
complex
openautonomous
GF Smith — FIELD
Absolut Vodka, 2012
Absolut Vodka, 2012
(standarddesign)
simple
complex
openautonomous
(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
simple
complex
SURPRISEFASCINATION
!Nicolas Enjalbert
@nenj_ !
http://discretise.net
c r e a t i v e p r o g r a m m i n g
