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Project Coffee and 4C: Expanding an Inclusive
Coffee Value Chain
Presentation By:
Vina Lorraine A. Orolfo
Nestlé Philippines Inc.
2015 National Agriculture, Fishery and Natural
Resources Extension Symposium
October 1, 2015 | AIM Conference Center 1
@2014 Copyright Nestle Philippines Inc.
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Nescafé Plan: Optimizing the coffee supply chain
RESPONSIBLEFARMING
RESPONSIBLEPRODUCTION & SUPPLY
RESPONSIBLECONSUMPTION
Plantlet distributionFarmer Connect/ 4CFarmers Training
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What we do in the upstream
3
Encourage and Train
more farmers
Distribute high
yielding plantlets
Provide a ready
market
Close collaboration
with key
stakeholders
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Plantlet Distribution
Visayas10%
Luzon8%
Mindanao82%Nestlé Coffee Nursery Facility
Nestlé-Department of Agriculture (DA) Coffee Nursery Facility
With best-in-class facilities
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North
Luzon
South
Luzon
Visayas
North
Mindanao
South
Mindanao
Widest reach across the nation within the industry
17 Agronomists
33 Field Technicians
4 Green Coffee Buyers
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Buying Stations
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Mabuhay Kahayagan Coffee Growers Cooperative
(MKCGC)
Project CoFFEE
Coffee Technologies and
Funds to Fuel Economic
Empowerment
Forming Farmer Entrepreneurs
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Before Project Coffee
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With Project Coffee
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With Project Coffee
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With Project Coffee
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With Project Coffee
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With Project Coffee
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Common Code for the Coffee Community
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What is 4C
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Farmer
Trader/Cooperative Buying Station
Clusters
Technician
Coffee CommunityTrainor
TOT
Farmers Training
Agronomist
4C TrainingTraceability System Set-up
TraceabilityQuality Standardization Transparency
Group Training Model Operationalization
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Coffee Farmer’s Handbook
Module 1: 4C Orientation
Module 2: Farm Management and Productivity
Module 3: Environmental Conservation
Module 4: Health and Safety
Module 5: Quality and Traceability
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4C interventions
•Low-cost technology to improve quality •Ensuring safe drinking water
•NESCAFE Better Farming Practices (NBFP) • Adoption of NBFP led to an overall average
improvement in productivity
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4C Training and Capability Building
@2014 Copyright Nestle Philippines Inc. 20
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@2014 Copyright Nestle Philippines Inc. 21
9,700 Farmers trained on sustainable farming practice
33 4C Traders (Verified)
5,146 4C Farmers (Verified)
5,146 Families with secured clean water resources as assisted by 4C program
5,193 Families implementing segregation and at source solid waste management
From 48% Grade 1-2 GCB (2013) to 75% Grade 1-2 GCB (2015)
as of 2015
as of 2014
What have we achieved so far in the short term
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Nescafe is our farmers’ coffee
22
Every time you start your day with a NESCAFÉ,
you help support Filipino farmers all over the
Philippines.
NESCAFÉ’s expert team of agronomists
continuously provide quality coffee plants to local
farmers to help them improve their crop and
livelihood. They teach good farming practices and
ensure they grow and select only the best quality
coffee from their harvest, so we can bring the best-
tasting NESCAFÉ ever.