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Programme Launch
Panafric Hotel
1. September 2011
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Henning Høy Nygaard
Programme Director
SUSBIZ Kenya
Improving business performance through sustainable business
practices
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The SUSBIZ concept
• CSR as an umbrella term including responsible business practices in all activities, also Occupational Health & Safety, environment, labour issues etc.
• Contributing to a healthy company through addressing core business activities
• For small and big companies alike, not only for big corporations
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The SUSBIZ concept
The overall framework – The UN Global Compact
• Internationally recognized principles for CSR under four broad areas: – Human rights– Labour rights– Environment– Anti corruption
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The SUSBIZ conceptThe holistic CSR model. CSR and sustainable business practices include:
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Drivers of CSR
• The pull from the market: Companies are becoming aware of the new market opportunities – consumers and business partners increasingly demand high ethical standards and new ethical products (CSR innovation)
• The push from critical actors: Companies are increasingly managing risks for negative publicity, e.g. critical NGO’s journalists, consumer organisations, governments, etc.
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Drivers of CSR
• Ethical standpoint: whish for minimising negative impact – and optimising positive impact – on environment and society, related to managing businesses. High Ethical Management goals.
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Productivity
HR
Image
Customerdemands
Cost minimisation
Etc.
Quality
Child labour
Working hours
Health
and safety
Discrim
ination
Energy savings
Etc.
A better working environment leads to fewer sick days as well as improved recruitment and retention of employees
Child labour abolition satisfies Danish and international customers
Energy savings leads to reduced productivity costs
Non discrimination improves reputation and ability to attract international buyers and business partners
Labour Standards and Environment
A healthy workforce performs at optimal level.Less accidents increases productivity
Drivers of CSR - a sound businessB
usin
ess
deve
lopm
ent
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The SUSBIZ Kenya Programme
Objectives, activities and organisations behind the
project
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The SUSBIZ Team• Henning Høy Nygaard, DFSME (Programme Director)
• Claus Aabling, DFSME (Advisor, CSR & Business Development)
• Mette-Maria H. Kristensen (stationed in Kenya), DFSME (Advisor, CSR & Business Development)
• Mette Andersen, DCCA (CSR Advisor)
• Sofie Pedersen, DCCA (CSR Advisor)
• Charles Nyang’ute, FKE (Senior Management Consultant)
• Local Programme Coordinator/CSR consultant, Kenya
• Ad hoc incorporation of international professional competences within the area, primarily related to training sessions in Kenya
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The organisations behind
• Danish Federation of SMEs – DFSME (lead project manager)
• Danish Government Centre for CSR (under the Danish Commerce and Companies Agency – DCCA)
• Federation of Kenya Employers – FKE
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Programme Focus
The SUSBIZ Kenya programme
The SUSBIZ Kenya participants18 DK and KE companies
FKE and FKE members
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SUSBIZ Kenya participantsDanish partner Kenyan partner
Akzo Nobel Deco A/S Sadolin Kenya
BASF A/S HighChem Industrials Ltd.
Chr. Hansen A/S Kenya Bixa
Cimbria Unigrain A/S Cimbria East Africa Ltd.
FDB / COOP Denmark Kyome Fresh
Fredelund ApS Miritini Building Products Ltd
SCR Gruppen A/S Kenya Computer Resources
World Sustainable Tourism (WST)
African Pro-Poor Tourism
Oticon A/S Gertrudes Children’s Hospital
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Objectives
For SUSBIZ Kenya participants
• Increase Kenyan participants’ ability to link CSR initiatives with business development
• Increase Danish participants’ ability to deal with value chains, CSR management and stakeholder relations
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Objectives
For FKE and FKE members:
1. Improving FKE’s CSR services for FKE members
2. Bring Kenya in the forefront of CSR in Africa and EAC. FKE will promote this agenda in close co-operation with the Global Compact Network
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Activities
For Kenyan SUSBIZ Kenya participants• Analysis of CSR and business
performance in Kenyan companies• 7 Workshops in Kenya during the next 2
years (one joint with Danish companies)• Individual consultancy for the Kenyan
Companies• One joint workshop with Danish
companies in Denmark
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Activities
For Kenyan SUSBIZ Kenya participants• Themes in workshops and consultancy
– International CSR standards and CSR Management– Higher productivity & lean management– Environmental improvements, energy efficiency &
production planning– Human resources management– Labour standards– Strategic community involvement– Occupational Health & Safety– Responsible supply Chain Management
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Activities
In-house CSR assistance
• Tailor made consultancy for each company from local consultants and international team.
• Focus on challenges defined in the Action Plans
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Activities
For Danish SUSBIZ Kenya participants
• 4 network meetings focussed on CSR in global value chains, CSR in a Kenyan context and exchange of experiences
• 1 workshop (with participation of Kenyan companies)
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Activities
For FKE members
• A tailor made series of workshops building on the same core subjects conducted in collaboration between the SUSBIZ Team and FKE staff
• Based these experiences FKE will build their own CSR services for member companies