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How to Get 100% of the Profits You Deserve, 100% of the Time. Automatically!Profit Automation
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Is about creating sustainable, long-term assets in your business, which produce reliable results and automatic profits for you…Profit Automation
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… without having to re-invent the wheel every time you use the asset.Profit Automation
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Profit AutomationGives you big wins with little additional work, effort and expense on your part!
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Profit Automation assetsAct like “oil wells” in your business, constantly drilling for the profit reserves in your business’s….
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Profit Automation assets
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At this very moment, there are untapped profit automation
opportunities in your business that can be Released automatically.
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Release the profits stored in your lead, prospect, customer and follow-up.PROFITGASMS…
TM
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Profitgasms are good for you!
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PROFITGASMS…TM
Start with better follow-up!
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This is not “better” follow-up!
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This is!
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results in more people giving you more money, more frequently. Automatically!infotail
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Infotail = Face-to-face sales
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infotailStarts when the door swingsor the phone rings.
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lets business owners leverage the leads/prospects/customers/fans they already have, the advertising they’ve already invested in, the staff they have and enhances the lead/prospect/customer/fan experience and creates more profits.
infotail
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generates profits automatically and without the business owner being victimized by vendors, ad reps, staff and the constant pursuit of “NEW.”infotail
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gives you better results, automatically and it all starts with better follow-up!infotail
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“Disney's consistent business results are driven by overmanaging certain things that most companies undermanage or ignore…
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… and that is a key source of what differentiates us. We have learned to be intentional where others are unintentional.”
Disney Institute Keynote Presentation – May 2015
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You must be as intentional with FOLLOW-UP as you are with chasing after NEW!
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By leveraging our proven follow-up systems, designed specifically for bricks and mortar businesses, you can do less marketing and advertising and make more money!
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Advertorials
Newspaper ads
Blogs
Brochures Classified ads
EmailDirect mail
FacebookInstagram
Networking
Newsletters
Pay per clickPostcards
Radio adsSEO
TV ads
Web siteYellow page ads
YouTube
Magazine adsOrganic
Front end marketing is just the tip
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Of the profit potentialFront end marketing is just the tip
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Typical business owners only focus on the “surface and new” and are constantly chasing after new leads, new prospects and new customers.
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This is extremely costly and exhausting and by only focusing above the surface, you’re at the whim of the forces of technology, societal whims and consumer trends.
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All businesses have extensive and stable profit potential by going beneath the surface of their business and revealing the massive follow-up opportunities that exist.
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New vs. follow-upIt can typically cost the business owner 5x to 10x as much to acquire new versus focusing on advancing the person you’ve already invested time, money and energy in.
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The smart business owner understands the value of follow-up and profits from it.
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There’s a fortuneIn your follow-up!
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The average business look like a leaky bucket when it comes to following-up with leads, prospects and customers!
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The lack of follow-up marketing systems is an insidious problem draining these businesses of time, energy and profits.
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Foll
ow-U
p factIf you follow-up with web leads, within five minutes, you’re 9x more likely to convert them to customers.Source: InsideSales.com
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Foll
ow-U
pNurtured leads make 47% larger purchases than non-nurtured leads.Source: The Annuitas Group
fact
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Foll
ow-U
p80% of all sales require at least five follow-up touch points after the meeting or first visit. 44% of salespeople give up after one follow-up attempt.Source: The Marketing Donut
fact
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“It’s not your lead, prospect or customer’s job to remember you,
Remember
it’s your job to remember them.”
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How most business owners operate
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How smarter business owners operate
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How infotailers operate
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Let’s take a look at a simple marketing math example.
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Assume your business has 100 prospects each month
(100 potential customers visit or call you).
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Assume you convert 40 percent of these prospects to customers on first visit.
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And assume your average sale is $1,000, which means you have generated $40,000 in
gross sales (40 customers x $1,000).
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This leaves 60 prospects who have expressed some level of interest in your business.
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BIG QUESTION –what are you doing with these 60 prospects?
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Most businesses do little or no follow-up with these
types of prospects.
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With Infotail, you will have tools, systems and automation designed to follow-up with
these 60 prospects.
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Let’s assume with our Infotail follow-up tools and systems, we
can convert an additional 25 percent of these prospects to customers, which results in 15
additional customers.
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This is an additional $15,000 in gross revenues each monthWITHOUT having to spend more money on front-end
marketing efforts!
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The infotail world
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External follow-upExternal follow-up is focused on leads, prospects, customers and fans and is designed to advance them to the next phase.
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Internalfollow-upInternal follow-up is focused on employees, team members and the business owner and is designed to remind them of “next steps” with external follow-up.
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The profit automation path
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infotail toolsThese are a collection of strategic and proven follow-up marketing tools designed to inform and educate with quality, helpful information.
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Infotail toolsCustomer newslettersContestsCustomer appreciation eventsData capture formsEducational short booksEmail follow-upDirect mail follow-upIncredible guaranteesIntentional acts of WOW!Irresistible & time-sensitive offers
Online lead capturePersonalized marketingPersonal phone callsProspect assessmentsSales scripting/choreographySocial mediaTasked outbound phone callTestimonial feedback formsVoice broadcastW.I.I.F.M. website
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infotail systemsThese are a combination of Infotail Tools strategically organized to result in a specific outcome. Infotail Systems are organized, reliable and consistent therefore they deliver consistently predictable results.
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infotail systemsLead Generation Follow-Up Referred Lead Follow-Up Prospect Call - No Visit Follow-Up Prospect Visit Follow-UpEvent Prospect Follow-Up New Customer Follow-Up
Upset Customer Follow-Up “Lost” Customer Follow-UpLifetime Fan Follow-Up Social Share Follow-UpReferral Partner Follow-UpInternal Team Member & Business Owner Follow-Up
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infotail automationInfotail Automation is what allows your Infotail Tools and Systems to work for you 24 hours a day, 7 days a week, 52 weeks a year.
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infotail automation= Profit automation
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infotail automation= peace of mind
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“Prior to Infotail, our follow up with leads andcustomers was non-existent. First, we weredriving traffic to our website but had no way tocapture info from visitors. By putting themattress and sofa buying guides that Infotailhelped us write on our site, we are not onlyproviding trust-building educational information,but it gives us an opportunity to sendcommunications that drive visitors to our twoshowrooms.For customer follow-up, we’ve seen enormoussuccess in asking for online reviews to build oursocial presence. We went from next to no reviewsto over 300 Facebook, Google, and Yelp reviews!This makes At Home Furniture the undeniablechoice to do business with in our marketplace,and our sales reflect this. In a time where socialproof is extremely important, we’re leading thepack!”Kent & Cathy WilsonAt Home Furniture and Mattress Superstore
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The next steps
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Your profit automation experts
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Free profit automationstrategy sessionOur complimentary, fact-finding, no-obligation strategy session will uncover the profit automation opportunities in your business. This is a $250 value consultation, which you can take advantage of by visiting…
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www.infotail.com