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VERSITET
ANJA BECHMANN DIGITAL FOOTPRINTS RESEARCH GROUP
AARHUS UNIVERSITET 3. OKTOBER 2014
UNI
Produkt- og strategianalyse
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› Hvad er strategi: Henry Mintzbergs fem strategiperspektiver
› Cases › Pause › Produkt- og strategicase: Google & Facebook
PROGRAM
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› Plan › Ploy › Pattern › Position › Perspective
MINTZBERG
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› Plan: Guidelines (strategi->handling)
› Ploy (trick/kneb): tiltag for at overrumple, udmanøvrere konkurrent (element I en overordnet plan),
MINTZBERG
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› Pattern (mønster): Konsistens opførsel over tid, så det danner mønster (handling->strategi)
› Position (position): positioneringen af virksomheden ift. Dens kontekst/Markedssituationen (environment)
MINTZBERG
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› Perspective (perspektiv): Hvilken slags “weltanschaung” har virksomheden
MINTZBERG
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
“every strategy is an invention, a figment of someone’s imagination, whether conceived of as intentions to regulate behavior before it takes place or inferred as patterns to describe behavior that has already occurred”
MINTZBERG
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› 3 min diskussion med sidemand/-kvinde
› Diskutér forskellige strategiske tiltag gennem Mintzbergs strategiperspektiver.
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CASES
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 9
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 10
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 11
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 12
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 13
PAUSE 20 MIN?
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 14
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 15
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 16
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
› Political economy is preoccupied by the “structural” as well as “processual” power rela- tions in society (Mansell, 2004, p. 97) and is often considered to be critical, normative, and macro-level based in contrast to the more micro-level descriptive media economics. (Bechmann, 2013)
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POL. ECONOMY VS. MEDIA ECONOMICS
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
FACEBOOK & GOOGLE
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› Thus, three stakeholders can be identified in the economy of data intraoperability apart from the data companies and the users themselves:
› 1. Advertisers › 2. Third party companies (developers) › 3. Government agencies
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 19
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014 20
SPG?
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AARHUS UNIVERSITET
Produkt- og strategianalyse ANJA BECHMANN
3. OTKOBER 2014
GOD WEEKEND!
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