Download - Product Research - Shampoo
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Team 8Aiswarya Lakshmi S
Rasic Ahamed R
Ragul Dharmaraja D
Sasikala JSowmya N
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Shampoo is a hair care product. It is available in
various types of packing and quantities.
Shampoo is generally a thick, viscous liquid Which
contains chemicals for viscosity, preservative and
fragrance.
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Used for the removal of oils, dirt, skin particles,
dandruff, environmental pollutants and other
contaminant particles that gradually build up in hair.
The goal is to remove the unwanted build-up
without stripping out so much sebum as to makehair unmanageable.
Followed by the use of conditioners which easecombing and styling.
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NATIONAL LEVEL Hindustan Unilever Ltd ITC
Dabur P & G Cavin Kare Products
INTERNATIONAL LEVEL
L Oreal, World wide Healthy Solutions, USA HMC Ltd, UK Ellisons, UK Duoruafeo Industry Limited Company, Russia
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The Top leading shampoo producing companies in
India:
Hindustan Unilever Ltd
ITC P & G
Dabur CavinKare Pvt. Ltd
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Size of shampoo market Rs. 3000 Cr
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SUNSILK
Primarily aimed at women.
Selling at 80 countries with different names in
market.
Strongest in Asia, Latin America, Middle east.FIAMA DI WILLS
Best seller of men products. Good seller of anti-dandruff shampoos.
Affordable price serves as a key factor of attraction.
They use a 360 degree promotional strategy.
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Sunsilk Stunning Black Shine
Sunsilk Damage Hair
ReconstructionShampoo & Conditioner
Sunsilk Lusciously Thick & LongShampoo & Conditioner Sunsilk Hair Fall Solution
Shampoo & ConditionerSunsilk Dream Soft & Smooth
Shampoo & Conditioner11/20/2013 Team 8 - Product Research 9
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Colour damage repair systemAnti-Hair fall system
Made from Nut oils
Gives 6X stronger hair11/20/2013 Team 8 - Product Research 10
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PDF
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http://localhost/var/www/apps/conversion/tmp/scratch_7/Balance%20Sheet.pdfhttp://localhost/var/www/apps/conversion/tmp/scratch_7/Balance%20Sheet.pdf -
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Spending heavily on advertising and promotions
and distribution
Go-to-market strategyseems to be the new
mantra for the FMCG major ITC
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ITC carried its branding activity with lan, using one
of the leading stars in Indian cinema, Deepika
Padukone
Fiama Di Wills Shine in Style Hannah Montanapack has a 360 degree promotional strategy
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The present shampoos do their work in different
category and they did not do specialization in other
areas
Also there are some disadvantages such as overdose, chemical side effects, etc
The Future manufactured shampoos should
concentrate on the production and chemicalcomposition
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