Download - Product Camp 2009 Pres Pca09
Transcript
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August 15, 2009
Leveraging Current Events for Product Design and MarketingBill Solominsky
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Contact and Background
Twitter - @solominsky Hashtag - #pca09lce
Electrical and Computer Engineering – CMU MBA - UT
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Definition and Examples
“contemporary happenings of significance, usually covered in the news” - wikipedia
One-time Event Recurring Tragic
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Product Design
Timing
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Product Design
Timing Market Research
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Product Design
Timing Market Research Development
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Product Design
Timing Market Research Development Pricing
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Marketing
Memory
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Marketing
Memory Press
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Marketing
Memory Press Grass Roots
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Take Aways
Tragic Events Evolve into sustainable business
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Thank You PCA Sponsors!