Consumer Awareness of Shohoz.com

Prepared By, Tahmeed Alam Sameen -B1304013

Mashad Mahmud - B1304112Zannatul Ferdows - B1304109

Salsabil Rahman -B1304115

Bangladesh Ecommerce Shohoj.com

Methodology

Sampling Respondents Questionnaire

Findings

Consumer Knowledge

People who heard about Shohoz.com

Heard about it Never heard of it

71%

29%

Consumer Knowledge

Do you know about the services provided ?

YesNo

18%

82%

Brand Association

Remembers logo

Knows/ re-members the logoDoesn't re-member/Know

77%

23%

Use of Service

0.18

0.82

People who've taken the service?

Taken the service Didn't take the service

Analysis

Ineffective Marketing

Boring Website

Lack

of D

iver

sity

Okay, we need to fix our marketing

game. Any ideas?

TV advertisement again

TVC with pretty people Maybe some diversity?

Not Persuasive

Make People Use

Shohoj.com

Hitting the Right Target Consumers

The right Marketing Campaign