![Page 1: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/1.jpg)
Principles of Visual Design LCC 2720Instructor: Brian Schrank
Book Cover Design
![Page 2: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/2.jpg)
Book Cover Types
…color manipulation in Photoshop
Lecture Overview:
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Generic Book Cover Template
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Just do the front cover
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… but do not followthe generic template!
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“Book design should be matched with book conception. The designer should understand the book content totally and represent it visually.”
—Jianping He
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“A good book cover is like an honest smile and a firm handshake.”
—Joe Marianek
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“A good book cover is one that strikes a balance between presenting the experience of the book and capturing a particular vision or essence.”
—Brett Phillips
![Page 10: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/10.jpg)
Six Book Cover Types
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Six Book Cover Types
• Documentary• Evocative• Conceptual• Typographic• -• Brand• Packaged
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Six Book Cover Types
• Documentary• Evocative• Conceptual• Typographic• -• Brand• Packaged
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Brand Cover
• Double Purpose:– promoting individual title
– promoting brand (or series)
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Brand Cover
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Brand Cover
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Six Book Cover Types
• Documentary• Evocative• Conceptual• Typographic• -• Brand• Packaged
![Page 17: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/17.jpg)
Package Cover
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Book Cover Types
• Documentary
• Evocative
• Conceptual
• Typographic
• -
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Documentary Cover
• Representative image of what book contains
• “What you see is what you get."
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Documentary Cover
• Photographic
• Literal
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Documentary Cover
• Not a cover…– Like a first page
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Documentary Cover
• Portal
• Stage
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Don’t Doa Documentary Cover
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Book Cover Types
• Documentary
• Evocative
• Conceptual
• Typographic
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Evocative Cover
• Express emotions through forms, lines, shapes– 100 Thumbnails Project
• Phenomenology– Synthesthesia
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Evocative Cover
• Abundance
• Energy
• Splash
• Neo-Retro
• Trashy
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Evocative Cover
• Feelings
• Associations
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Evocative Cover
• Mood
• Memory
• Body images
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Evocative Cover
• Uncanny
• Strange effect
• Body images
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Evocative Cover
• Shock
• Body images
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Book Cover Types
• Documentary
• Evocative
• Conceptual
• Typographic
![Page 32: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/32.jpg)
Conceptual Cover
• Represent book's content through an amusing:– visual allegory
– pun
– paradox
– cliché
• Seeing it causes a "smile in the mind”– “This book has a witty cover: I recognized its wit
because I'm intelligent.”
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Conceptual Cover
• Tiny “aha” moment
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Conceptual Cover
• Universal Memory
• Cultural Cliché
• (Unexpected Design)
• So bad it’s good– Like high school
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Conceptual Cover
• Symbol
• Super obvious– Children’s Book
• Worn wood grain texture makes it interesting
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Conceptual Cover
• Self-referential
• Referential– Atlas
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Conceptual Cover
Take photographs...
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Conceptual Cover
Take photographs...
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Book Cover Types
• Documentary
• Evocative
• Conceptual
• Typographic
![Page 40: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/40.jpg)
Typographic Cover
Text Integrated
with image
(irony)
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Typographic Cover
Text as Image
(encyclopedic
knowledge)
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Typographic Cover
Text as Image
(emotional bits)
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Typographic Cover
Text as Metaphor
(quantum physics
is counter-intuitive)
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How’s a book coverlike a logo?
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Good Logos are
• Distinct (from other logos, simple)
• Innovative (clever use of line, shape, text)
• Versatile (can be used in real world)
• Evocative (of company’s concepts/emotions)
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Good Book Covers are
• Distinct (from other book covers)
• Innovative (clever use of image, type, form)
![Page 47: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/47.jpg)
Good Book Covers are
• Distinct (from other book covers)
• Innovative (clever use of image, type, form)
• Evocative
• Conceptual
• Typographic
![Page 48: Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649d975503460f94a808b4/html5/thumbnails/48.jpg)
Now some Photoshop tips…