Download - Presented by – Namrata Chauhan
-
8/8/2019 Presented by Namrata Chauhan
1/14
Presented by Namrata
Chauhan
A case study
on
-
8/8/2019 Presented by Namrata Chauhan
2/14
Introduction of Case
` 13 June , 1999 Coca- Cola recalled over 15 millionscans and bottles.
`
It was suspected of making more than 100 schoolchildren ill in the preceding 6 days.
` Entire inventory of cokes product was banned from
sale .
-
8/8/2019 Presented by Namrata Chauhan
3/14
Companys Profile
` Type -Soft drink(Cola)
` Manufacturer -The Coca-Cola Company
` Country of origin- United States
` Introduced- 1886
` Color -Caramel E-150d
` Flavor- Cola, Cola Green Tea, Cola Lemon, Cola Lemon
Lime, Cola Lime, Cola Orange and Cola Raspberry.
` Related products- Pepsi, Irn Bru, RC Cola, Cola Turka,
Zam Zam Cola,Mecca-Cola, Virgin Cola, Parsi Cola, QiblaCola, Evoca Cola, Corsica Cola, Breizh Cola, Afri Cola.
-
8/8/2019 Presented by Namrata Chauhan
4/14
Contd
` It is produced by The Coca-Cola Company in Atlanta,Georgia, and is often referred to simply as Coke (a
registered trademark of The Coca-Cola Company in the
United States since March 27, 1944)
-
8/8/2019 Presented by Namrata Chauhan
5/14
Chairman Of the Board and CEO
M
uthar Kent
-
8/8/2019 Presented by Namrata Chauhan
6/14
ProductionIngredients
` Carbonated water` Sugar (sucrose or high-fructose corn syrup depending on
country of origin)
` Caffeine
` Phosphoric acid v. Caramel (E150d)
` Natural flavorings
` A can of Coke (12 fl ounces/355 ml) has 39 grams of
carbohydrates (all from sugar, approximately 10
teaspoons), 50 mg of sodium, 0 grams fat, 0 grams
potassium, and 140 calories.
-
8/8/2019 Presented by Namrata Chauhan
7/14
Problems Faced By Company
` Companys product were banned By the Govt. of France,Spain , Luxembourg And Belgian , because school
Children and people became ill after having drunk Coke .
` Company was Accused being unethical and the illness
caused to innocent school children .
-
8/8/2019 Presented by Namrata Chauhan
8/14
Steps Taken by the Company
` Company Sent a team of scientist to Control this damage.
` CEO ,Michael Douglas apologized to its European
customer .
` Coke Belgium announced to reimburse the medical cost
for the ill.
` Analyst blamed its promotion strategy .
` Suspected batch for chemicals tested and company
claimed nothing toxic in beverage
-
8/8/2019 Presented by Namrata Chauhan
9/14
Aggressive marketing bolsters image
` Later, in mid-July, Ivester and Coca-Cola CFO, James
Chestnut, met with 100 analysts to update them on
CCCs business, the Belgian crisis, and global economic
conditions.
` In Belgium alone, promotional activities included the
Coca-Cola BeachParty with California beach music,
dancing,Belgiums annual Coca-Cola Summer Tour.
-
8/8/2019 Presented by Namrata Chauhan
10/14
20 tons of imported sand; Belgiums annual Coca-ColaSummer Tour where Coca-Cola brand products were
presented at over 90 locations throughout the country.
` the Originals Promotional Campaign,where over 72,000consumers won premiums
-
8/8/2019 Presented by Namrata Chauhan
11/14
Contd
` Reasons of the problem were
` A company should provide same product to all
consumers .
` Coca cola has various plants at various locations.
` Company did not have good public relations .
-
8/8/2019 Presented by Namrata Chauhan
12/14
`Conclusion
-
8/8/2019 Presented by Namrata Chauhan
13/14
References
` www.coca-cola.com
` http://en.wikipedia.org/wiki/Coca-Cola
` www.business-standard.com Home Companies & Industry
-
8/8/2019 Presented by Namrata Chauhan
14/14
Thank You