Download - Presentations That Sell (тренинг КМБ)
PUBLICIS school
PRESENTATIONSchapter I
GREAT PRESENTATIONsare LIKE GREAT FOOD:they’re a sum ofgreat ingredients
1. content2. LAYOUT3. drama
1. content
A PROPOSAL or An idea
with A PURPOSE
2. LAYOUT
A combinationOF FONTS
AND IMAGES
IN EVERY PRESENTATION WE MAKE WE SHOULD
SEEK FOR:
ELEGANCE
FOCUS
SIMPLICITY
KEEP THEWORD COUNT DOWN
Use fewer words and as a maximumuse no more than 40 words per slide.
1
USE ONE CONCEPTPER SLIDE
If you have three points to make, don't cram them all on a single slide – use three separate slides.
2
PICTURES ARE GREAT –USE THEM WISELY
Large pictures look impressive.
3
Фисташки были известны ещё в доисторические времена и
тогда же начали культивироваться.
Сейчас фисташковые деревья выращивают в Иране,
Греции, Испании, Италии, США, в Турции и других
странах Средиземноморья, в Азии и Австралии, а также в
Северо-Западной Африке. Фисташковые деревья растут
также на Кавказе и в Крыму. Сегодня примерно половину
мирового количества фисташек на рынок поставляет
Турция.
don't be afraid to
go over the edges
of the slide
don’t write all the words on the slide - use it to illustrate what you say
SHOW THE PRODUCTAS “SEXY” AS POSSIBLE
Check out the following examples to decide on your own which one would sell the product better.
4
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ASK A DESIGNER
GOOGLE IMAGE SEARCHimages larger than 2 MP
FLAT AND COOL
MAKE IT AS VISUALAS POSSIBLE
Our presentations are not intended to be shown in annually financial report meetings – they have
to impress visually.
5
“Design is not just what it looks like and feels like. Design is how it works”
Steve Jobs
Design is not just what it looks like and feels like.
Design is how it works.
Steve Jobs
BE CONSISTENT IN DESIGN, TYPE AND ANIMATION
As well as in any other creative area – consistencyis one of the key elements
6
ALTERNATE LAYOUT WHILE STAYING CONSISTENT
As well as in any other creative area – consistencyis one of the key elements.
7
USE LARGE TYPE WHEN APPROPRIATE. THIS WAKES THE VIEWER UP AND
HELPS DRAW ATTENTION TO THE POINT YOU’RE TRYING TO MAKE.
SUDDEN CHANGEOF BACKGROUND COLOR CAN INDICATE STARTOF ANOTHER CHAPTER
TAKE CARE OF THE ORPHANS
Make sure there are no short words hanging here and there - use Shift + Enter to get rid of them or just combine several sentences into paragraphs.
8
Large lowercase Gill Sanslooks unattractive. Doesn’t it?
Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).
Large lowercase Gill Sanslooks unattractive. Doesn’t it?
Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).
Keep an eyeon orphanslike these. They suck!
ait?
3. drama
the wayyou ‘direct’
your presentation
don’t justpresent,
INSPIREAND SELL!
PROBLEM - solution
PROBLEM - promise - proof
FOLLOW ME
limon.md ID design CASE
5X YES!
if you’re having a panic attackbecause ofstage fright...
den’t be afraidto use videos
WORKSHOP TIME!