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Eugene Carr Founder, CEO
Patron Technology New York
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Revolutionize the arts industry by offering world class CRM, ticketing, and e-mail marketing technology at a price
that every organization can afford.
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2010 Arts Patron Survey
100,000 patrons surveyed, 10,000 responses.
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Arts patrons’ media usage compared to previous year:
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E-mail Marketing Is Highly Effective
Which of the following media types is most effective in keeping you updated about an arts organization?
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Online Ticketing is Ubiquitous
How do you most often buy tickets for arts events?
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Patrons Value a “Connection” “When I feel like an arts organization knows me personally…”
69% say this MATTERS
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Patrons Value a “Connection” “When I feel like an arts organization knows me personally…”
50% say they are more likely to attend
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How to make them feel more personally
connected?
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• E-mail • Websites • Social Media • CRM
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Capture the Experience
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Transactions Relationships
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CRM + Ticketing
Loyalty
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puts
PATRONS
at the
CENTER of your world
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E-marketing Ticketing
Fundraising Subscriptions
Tasks & Calendars
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E-marketing Tasks & Calendars Ticketing
Fundraising Subscribers
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Shannon Manning 350 Baltic St (914)374-9311
Brooklyn, NY 11201 [email protected]
$100 Donation 9/1/09 Annual Fund
$50 Donation 7/13/08 Annual Fund
$200 Donation 10/14/07 Annual Fund
$40 In-Kind Donation 6/15/07 Bingo Night
$150 Donation 12/1/06 Annual Fund
Savion Glover 11/11/08 2 Tickets
Web Site Story 6/14/08 4 Tickets
Dinosaurs Alive 3/22/08 1 Ticket
Dinosaurs Alive 3/19/08 2 Tickets
E-mail: thank you! 8/31/09 Jane Smith
E-mail: volunteering? 7/31/09 Jane Smith
Donation Acknowledgement 7/15/09 John Fundraiser
Shannon Manning Manager
350 Baltic St 9143749311 Brooklyn, NY 11201 shannon@...
$$
E-mail newsletter 9/12/09 Opened 9/12
E-mail postcard 9/3/09 Unopened
E-mail postcard 8/22/09 Opened 8/23
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How does CRM change your business?
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1. Combat CHURN head
on
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2. Treat every patron as if you know them personally
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3. Capture all interactions with patrons…
wherever they are
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3. Enable collaboration & teamwork
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CRM makes everyone more efficient
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4. Eliminate “institutional memory-loss”
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Eugene Carr [email protected]
Twitter: @genecarr
www.patrontechnology.com www.thefifthwall.com
Twitter: @patrontcs