Prelims
**1. Richard Branson usually associated
the word Virgin with almost all of his business ventures.
However the only exception was when he launched this Condoms brand. Deciding that the word Virgin would not go down well with a Condoms brand, he came up with this other name. Now, what was the name of this brand??
Mates
**2. What are the celebrities, who refuse
to endorse products in ads, called in marketing
terminology?
Virgins
3. "I knew a trade name must be short,
vigorous, incapable of being misspelled to an extent that will destroy its identity, and in order to satisfy the trademark laws, it must mean nothing". Who said this and for which brand?
George Eastman
4. Kleenex and Huggies are brands of
which company?
Kimberly-Clark
5. Which automobile giant was
suspected to have a hand in the assassination of Archduke Franz Ferdinand on June 28,1914 which led to the outbreak of WWI?
6. General Dwight D. Eisenhower sent
a telegram requesting 10 _______ plants for the troops overseas on June 29, 1943. At the beginning of the war, Robert W. Woodruff, president of _______, issued an order to "see to it that every man in uniform gets _______ for five cents wherever he is and whatever it costs the Company.“ Fill in the blank.
7. This company came into existence as M/S Bachraj Trading Corporation Private Limited in November 1945.What is it more famous as, today ?
BAJAJ
8. It was called Racal Telecom when it
was formed in 1984 as a subsidiary of Racal Electronics Ltd. It became an independent company seven years later, at which time it changed its name to ?
9. 'Father, Son & Co.' is a book based
on a Company.
Name all three i.e Father, Son & Co.
• Thomas Watson Sr.• Thomas Watson Jr.
**10. The Daily Planet at Elsternwick is
listed on the Melbourne Stock Exchange. What is so special about this listing?
First Brothel to be listed on any stock exchange
11.
Daughter’s name is Mercedes
12. In Middle ages, the Vatican City also
used to be in Business. What did they sell?
Tickets to Heaven
13. It was being considered to name the
product Jersey and Highland Milk. This product that was launched to challenge the Swiss domination in this category was ultimately called ___________.
14. On July 23rd, 2003 two companies
signed an agreement: Air India and APCO. According to the agreement, what item will be exclusively provided to Air India by APCO?
Providing 6000 Sarees for Air-Hostesses
15. The name of this 94 year old
product translates into English as 'Soul Enlightenment". It was created by Hakim Hafiz Abdul Majeed. What?
Rooh Afza
**16. What is Santa Claus Effect with
respect to an average US teenager’s behavioral pattern?
The US Teenager’s Tendency to lose virginity during Christmas
17.
Bernie Ecclestone
18. On August 4,1922 the entire
telephone system of US & Canada was switched off. What was the reason?
Alexander Graham Bell died
Who is their Brand Ambassador?19.
20. Which famous brand name is
derived from a combination of two words, that means’ dead' in French and 'one' in German?
Mort means Dead & Ein means One
21.Till the State Bank of Pakistan was established in 1948,which institution acted as the central bank of Pakistan?
Reserve Bank of India
**22. “Sheelajit” was a product that was
extensively marketed in India a few years ago. How is it commonly known in other parts of the world?
Viagra
23. Which company is commonly
known as “The Document Company”?
Xerox
24. Which Internet term originally
meant "harmless, creative fun"?
Hacking
25.