Corporate Profile
Pre-school - K12 | Tutorial Services | Higher Education | Online Education
Safe Harbor
This presentation may constitute forward-lookingstatements. Although Career Point believes that theexpectations contained in such forward-lookingstatements are reasonable, however, the Companymakes no representation and assurance on theexpectations. These statements may involve risks andexpectations. These statements may involve risks anduncertainties that could cause actual outcomes todiffer materially from the expected outcomes. Suchrisks include, but are not limited to, the risk factorsdescribed in Career Point’s Red Hearing Prospectusand other periodic reports / filings made to theSecurities Exchanges Board of India.
Index
Company Synopsis
Business Overview
Key Advantages
Key Differentiators
Growth Strategies
Business Updates
Shareholding Data
A Virtual Tour to Career Point
ContentsCompany Synopsis
• History � Area of Operations � Career Point Universe
Business Overview
• Business Model � Service Delivery � Product Offerings
Key Advantages
• Brand Equity � Location Kota � Diversification
Key Differentiators
• Innovation Personal care Integrated Solutions• Innovation � Personal care � Integrated Solutions
Growth Strategies
• Leverage Technology � Multiple Offering � Inorganic Growth
Business Updates
• Informal Education � Formal Education � Financial Updates
Shareholding Data
• Stock-exchanges � Shareholding Pattern � Key Institutional Owners
Career Point Virtual Tour
• Tutorial Services � Preschool and K12 � Higher Education
History – From birth to fly: Knowledge has its own roots
1993
• The birth of Career Point – The Story begins
• Career Point was founded in Kota by Mr. Pramod Maheshwari, an IIT Delhi alumnus
1994-2000
• Strengthen the muscles – Built-up a strong foundation in Kota
• Strengthen the presence in Kota and emerged as a leader in the engineering test prep segment
2001-2004
• Expanding the wings – Expansion in to new markets & segments
• Expended the network by launch of company operated training centers and Franchisee learning centers across the country2004 centers across the country
2005-2007
• Learning to fly –Emerges as an Integrated Solution Provider
• First Private Equity investment from Volrado Venture Partners
• Ventured into Synchro School Program and signed ECAMS agreement with Singhania Uni.
2008 -2010
• Getting ready to fly - Forges strategic initiatives
• Equity investment by Franklin Templeton and N S Raghavan for and behalf of Kalpa Partners
• Mobilized Rs. 1150 mn equity investment through Initial Public Offering (IPO)
2011 Onwards
• Enjoy the Fly – A business model with a long-term sustainable growth and annuity
• Start of formal education in K12 & higher education with Universities, Colleges and Schools
• Expansion through technology based solutions - CPLive, eCareerPoint.com, KnowledgeLab
Leader in Industry InnovationsF
rom
19
93
to
19
95 * Developed
concept of all subjects coaching for IIT-JEE/AIEEE under one roof
* Set-up Study Material Development Center (R&D) in Kota
* Started Post-selection
Fro
m 1
99
6 t
o 2
00
1 * Set-up branches outside Kota and promoted Kota Coaching System
* Launched All India Test Series and courses exclusive for AIEEE
* Started recruitment of faculties from various IITs
Fro
m 2
00
2 t
o 2
00
9 * Launched Technology enabled coaching through Satellite
* Started preparing students separately for Board exams
* Attracted Global Investments through Private Equities
Fro
m 2
01
0 o
nw
ard
s * Launched formulae book on mobile (M-learning) and solutions on DTH (i-Exam)
* Offered Personalized Adaptive Performance Analysis and Feedback
* First Coaching
Career Point - Where Care leads to Career 6
selection Counseling for students
* Implemented Faculty Training Program
various IITs
* Started CBSE school up to class XII in Kota
* Provided Student Welfare Cell for non-academic support
* First Coaching institute who got listed on BSE & NSE
* Started residential coaching with integrated school campus
Area of Operations - Across the education value chain
Informal Education Formal Education
Tutorial services ECAMS and ISS
Key focus Tutorial services to aspirants of competitive
examinations like:
� Joint Entrance Examination – JEE Main
and JEE Advance for Engineering adm.
� National Entrance cum Eligibility Test –
NEET UG for Medical admissions
Catering to K-12 and Higher Education segments
� Auxiliary Education Services: Education
Consultancy and Management Services for
administration of institutes
� ISS: Infrastructure Support Services for setting
up educational institutions through a wholly
Career Point - Where Care leads to Career 7
NEET UG for Medical admissions
� Pre-foundation courses and others
up educational institutions through a wholly
owned subsidiary
Delivery � Branches and Franchises Centers
� Distance Learning Program
� School Integrated Program
� Pre-Foundation Courses
� Technology based learning through
� CPLive Centers (Live Interactive
classes over internet)
� ecareerpoint.com : Online Test
Series
� Career Point University at Kota, Rajasthan
� Career Point University at Hamirpur, H.P.
� Technical Campus at Rajsamand, Rajasthan
(Engineering, MBA and MCA courses)
� Technical Campus at Mohali, Punjab (an
Engineering and MBA College)
� Global Public School, Kota
� Career Point World School, Jodhpur
� Residential K-12 Schools, Kota & Mt. Abu
Career Point Universe – Continually expanded
Career Point - Where Care leads to Career 8
Business Model – Integrated Solution Provider
Formal Education
Career Point Limited
Career Point Infra Ltd.
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Subsidiary
Tutorial Services
Classroom Courses
Company Owned Centers
Franchisees Business
Online Solutions
Live Classes (CP Live)
Career Point - Where Care leads to Career 9
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Development of
educational
institution
infrastructure
Solutionse-Assessment
Other Offerings
Synchro School Program
Distance Learning
Service delivery – Pursue Excellence…
Prepare
Mock TestPreparation
Strategy
Career Oriented Education
Interdisciplinary Approach
International Exposure
Tutorial Services Formal Education
Career Point - Where Care leads to Career 10
Test resultIncorporate
Feedback
Industry Integrated Learning
Active Experimentation
Salient features
Tutorial Services Formal Education
Result Oriented Teaching Methodology Classroom Teaching aimed at in-depth Subject Knowledge
Regular Assessment with Personalized feedback Theoretical Training with Conceptualization and Practical Exposure
Best faculty with Extended Academic Support Case Studies, Role Play and Project Works based Approach
High-tech Communication and Technological Prowess Sports Activities, Personality Development & Extracurricular focus
Macro and Micro level Analysis for Overall Strategy World class Infrastructure for a Conducive Learning Environment
Product Portfolio – KG to PhD
Integrated Solution Provider across the Education Value Chain throughout the Life Cycle of a Student
Pre-School
K-12Tutorial
Services
Higher
Education18+ Age Group
15-20 years age6-18 years age
Career Point - Where Care leads to Career 11
Pre-School2-5 years age
www.globalpublicschool.com www.careerpoint.ac.in www.cpuniverse.inwww.careerpointschool.in
Tutorial Services Product MatrixJEE Advance JEE Main Pre-Medical Pre-foundation
Classroom
Programs
Long-term
�Foundation Course
�Fresher Course
�Target Course
Short-term
�Rank Shaper Course
�Revision Test Series
Long-term
�Foundation Course
�Fresher Course
�Target Course
�Pathfinder Course
�Compact Course
Short-term
�Rank Shaper Course
�Crash Course
Long-term
�Nurture Course
�Enthuse Course
�Achiever Course
�Target Course
Short-term
�Rank Shaper Course
�Revision Test Series
Year Long
�Focus (Class VI)
�Aim (Class VII)
�Mission (Class VIII)
�Action (Class IX)
�Pre-foundation (X)
Short-term
�Summer Programs
Career Point - Where Care leads to Career 12
�Revision Test Series �Crash Course
�Revision Test Series
�Bridge Course
�Revision Test Series
VSAT –
enabled
Centers
Long-term
�Foundation Course
�Fresher Course
�Target Course
Long-term
�Nurture Course
�Enthuse Course
�Achiever Course
Distance
Learning
Programs
�Study Material
Package
�Rankers Package
�All India Test Series
�Online Test Series
�Study Material
Package
�Rankers Package
�All India Test Series
�Online Test Series
�Study Material
Package
�Rankers Package
�All India Test Series
�Online Test Series
�NTSE, KVPY,
Olympiad Test
Series
Higher Education Programs
Career Point University
Rajasthan
School of Engineering & Technology
School of Vocational Studies
Career Point University
Himachal Pradesh
School of Engineering & Technology
School of Management & Commerce Studies
Career Point Technical
Campus, Rajsamand
Department of Engineering and
Technology
Department of Computer Application
and Technology
Career Point Technical
Campus, Mohali
Department of Engineering and
Technology
Department of Management Studies
Career Point - Where Care leads to Career 13
School of Management & Commerce Studies
School of Computer Application &
Technology
School of Basic & Applied Sciences
School of Fashion Design
School of Basic & Applied Sciences
Courses offered
Engineering & Technology B. Tech, M. Tech and PhD.
Computer Applications & Technology BCA, MCA
Management and Commerce BBA, MBA, B. Com, M. Com
Basic & Applied Sciences M.Sc.
Vocational Studies Polytechnic Diploma
Fashion & Interior Bachelors in Fashion Tech. and Interior Design
K-12 Services
Career Point School Brands
Career Point International School Affiliated to IGCSE and/or IB High –end residential cum day
school
Career Point World School Affiliated to CBSE / CISCE Middle –end residential cum day
school
Career Point Public School Affiliated to State Boards Entry-level day school
Career Point - Where Care leads to Career 14
Services Matrix
Branding and
Expertise
Operational
Management
Asset
Ownership
Company Owned Company Operated
(COCO Model)√ √ √
Franchisee Owned Company Operated
(FOCO Model)√ √ ×
Franchisee Owned Franchisee Operated
(FOFO Model)√ × ×
× Managed / Owned by Franchisee
Key advantages
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Brand Equity
With almost two decades of a strong
track record in providing quality
education, Career Point enjoys a strong brand
equity in the education sector
Location Kota
Career Point was one of the first test
preparation institutes in the region which is the leading destination for examination aspirants
and renowned as Education City
Diversification
The diversified business operations with multiple product
offerings including Test Preparation, K-12 Schools, Technical
Campuses, and Private Universities in various
geographies
CP Differentiators
Leader in Industry Innovations
• Operational: Problem Solving Counters, Content Development and R&D centers, Faculty Training System
• Technological: Adaptive feedback, Online classes & assessment, Student-Parent Zone, Solutions on DTH
Ultimate Personal Care
• As a ‘Responsible player of the Responsible Industry’, Career Point offers
Career Point - Where Care leads to Career 16
• As a ‘Responsible player of the Responsible Industry’, Career Point offerspersonalised attention to each individual student on all kinds of academic as well as non-academic issues using Student Welfare Cell to stick the philosophy of ‘All-round Education’
Integrated Solution Provider
• Offering integrated solutions across the education value chain, Career Point today is an integrated provider of learning solutions across the life cycle of the student
Growth Strategies• Expansion through fast and cost-effective technology based
solutions - CPLive, eCareerPoint.com, KnowledgeLab, iExamLeverage Technology
• With maintaining the leadership position in tutorial services business, Career Point would strengthen its presence in the formal education space and other industry verticals
Multiple Offering
• Pursue selective strategic acquisitions and JV s to augment our capabilities, broaden the service offerings and increase geographical presence with attractive growth opportunities
Inorganic Growth
Career Point - Where Care leads to Career 17
geographical presence with attractive growth opportunitiesInorganic Growth
Glimpses: Corporate Social Responsibilities
�Career Point has initiated several programs for
the communities around in the space of Education,
Healthcare and Environment
�Free schooling for children of workers at various
projects, Eye care camp for rural underprivileged,
Save Water campaign and various Green initiatives
�Integrated Career Point’s financial support
programs for deserving candidates.
Impact: Driving the next generation
• With an excellence in our teaching methodology and student centric learning environment, the students are not only benefitted in achieving their short-term goals but also acquired alife-long learning.
Students
• By producing several operational and technological innovations in our business operations, we have taken the service delivery for the whole education industry to a next level.Industry
• Career Point has brought the premier institutions including IITs, AIIMS with in the reach of many deserving small town students Society
Career Point - Where Care leads to Career 18
AIIMS with in the reach of many deserving small town students and uplifted the deprived communities to achieve an equilibrium in the society
Society
• Career Point played a vital role in developing an ecosystem which revolves around Education and provide a healthy working environment which is crucial for any economy to flourish Country
• Career Point Institutions are centers of excellence and leverage the intellectual capital through research activities and quality education for a better tomorrowWorld
Business OperationsUnits No.
Schools (KG to Grade 12th) 6*
Engineering Colleges & Business Schools 2
Universities 2
Company Operated Study Centers 13
Study Centers 13
Career Point - Where Care leads to Career 19
Technology Enabled Classroom Centers 21
Test Series & Assessment Centers 65
-10%
-5%
0%
5%
10%
15%
20%
25%
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
20
03
20
04
20
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Selections Growth
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
20
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04
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13
Enrollments Growth
Business Update
Name of the Project / Institution Services
Status AES ISS
Career Point University, Kota Yes Yes •Act was passed by Govt. of Rajasthan in April 2012
•Completed first academic session 2012-13
Career Point University, Hamirpur Yes Yes •Approved by Govt. of Himachal Pradesh in May 2012
•Completed first academic session 2012-13
Career Point Technical Campus, Rajsamand Yes Yes •Approved by AICTE and Raj. Technical University
Career Point - Where Care leads to Career 20
AES: Auxiliary Education Services; ISS: Infrastructure Support Services
Career Point Technical Campus, Rajsamand Yes Yes •Completed first academic session 2012-13
CP Gurukul - Integrated Coaching Campus NA NA •Tutorial with Hostel facilities at Kota
•Launched in April 2013
K-12 School at Jodhpur Yes Yes •Started the first year of operations 2013-14
Residential K-12 School at Kota Yes Yes •Started the first year of operations 2013-14
Residential K-12 School at Abu Yes Yes •Operations are not started yet
ProSeed Business School Yes No •Operational (division of Career Point Uni., Kota)
Global Public School (K-12), Kota Yes No •Operational since year 2003
Financial UpdateRevenue EBITDA
300 410
479
658
854 954 972
0
200
400
600
800
1,000
1,200
2007 2008 2009 2010 2011 2012 2013
182
236 242 281
365
442 465
0
100
200
300
400
500
2007 2008 2009 2010 2011 2012 2013
CAGR: 16.9%
Career Point - Where Care leads to Career 21
Profit After Tax Net Worth
120
153 150 178
232
298 300
0
50
100
150
200
250
300
350
2007 2008 2009 2010 2011 2012 2013
CAGR: 16.5%
225 425
575
1,341
2,656
2,954
3,255
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2007 2008 2009 2010 2011 2012 2013
CAGR: 56.1%
Figures are in Million Rupees at Consolidate level
Shareholding Data
Stock exchange Symbol
National Stock Exchange CAREERP
Bombay Stock Exchange 533260
Shareholding Pattern Key Non-Promoters Ownership
ICICI Prudential 7.01%
Reliance Capital 5.65%Others,
17.0%
Career Point - Where Care leads to Career 22
Volrado Venture 3.76%
Franklin Templeton 3.31%
Nadathur S Raghavan 1.88%
DSP Blackrock 1.49%
Axis Mutual Fund 0.80%
Sundaram Mutual Fund 0.53%
Total 24.43%
As on 30 Mar 2013
Promoters,
60.3%Institutions,
15.6%
Bodies
Corporate,
7.1%
17.0%
Career Point Virtual tour
Career Point - Where Care leads to Career 23
CP System: Result Oriented Teaching Methodology
State of the Art Classrooms Knowledge LabProblem Solving Counters
Career Point - Where Care leads to Career 24
Study Material Support Practical ExposureInformation Kiosks
CP facilities: Conductive Environment for Learning
Student Welfare Cell & Help Desk ATM in Coaching CampusImmediate Medical Care
Career Point - Where Care leads to Career 25
Study Material R&D Cell CafeteriaAdministration Block
GPS: Global Public School
Career Point - Where Care leads to Career 26
Tutorial Services and K-12 Campuses
Career Point, JaipurCareer Point, Udaipur
Career Point - Where Care leads to Career 27
Residential School, Kota Career Point World School, Jodhpur
CP Higher Education Institutions
Career Point University
Kota, Rajasthan
Career Point University
Hamirpur, Himachal Pradesh
Career Point - Where Care leads to Career 28
Career Point Technical Campus
Rajsamand - Udaipur, Rajasthan
Career Point Technical Campus
Mohali - Chandigarh, Punjab
Aerial view
Career Point University, Kota Integrated Campus, Kota
Career Point - Where Care leads to Career 29
Classrooms | Boys Hostel | Girls Hostel | Labs and Library
Staff Residence | Guest Houses | Sports Complex | Commercial Plaza
HighlightsEstablished Player with Integrated Solutions
With two decades history of providing quality education, Career Point enjoys a strong brand equity in the education sector;
Leveraging on its established brand, Career Point now offering multiple product offering across Test-Prep, Schools,
Colleges and Universities
Established Player with Integrated SolutionsWith two decades history of providing quality education, Career
Point enjoys a strong brand equity in the education sector; Leveraging on its established brand, Career Point now
offering multiple product offering across Test-Prep, Schools, Colleges and Universities
Strong Promoter and Management TeamCareer Point has a strong Promoter and rich
experienced Management Team who continually explore new ventures to create
Strong Promoter and Management TeamCareer Point has a strong Promoter and rich
experienced Management Team who continually explore new ventures to create
Philosophy of ExcellenceCareer Point shares the vision to become global
leader in providing exemplary education for betterment and empowerment of individuals
Philosophy of ExcellenceCareer Point shares the vision to become global
leader in providing exemplary education for betterment and empowerment of individuals
Career Point Investment Proposition
Career Point - Where Care leads to Career 30
continually explore new ventures to create shareholder value with Corporate Governance intact and accomplish Social Responsibilities
continually explore new ventures to create shareholder value with Corporate Governance intact and accomplish Social Responsibilities
Strong R&D and Technology focusExpansion through fast and cost-effective technology based
solutions with maintaining a strong focus on R&D and content development, has allowed Career Point to cater to the
challenges of ever-evolving world and emerge as a leader in its business domain
Strong R&D and Technology focusExpansion through fast and cost-effective technology based
solutions with maintaining a strong focus on R&D and content development, has allowed Career Point to cater to the
challenges of ever-evolving world and emerge as a leader in its business domain
betterment and empowerment of individuals through excellence in quality, methodologies and
systems
betterment and empowerment of individuals through excellence in quality, methodologies and
systems Proposition
With pyramid of strengths and deep-rooted foundation, Career Point is focused on creating a brighter future and delivering great value for each of the stakeholder
Career Point Limited
Thank You
Career Point Limited Corporate Office: CP Tower, Road No-1, IPIA, Kota (Rajasthan) – India. Ph: +91 744 3040000
Registered Office: 112-B, Shakti Nagar, Kota (Rajasthan) – India
Visit us at: www.cpil.in
Tutorial services and Higher Education: www.careerpoint.ac.in | www.cpuniverse.in
Preschool and K12: www.globalpublicschool.com | www.careerpointschool.in
Online Platform: www.ecareerpoint.com | www.cplive.in
Investor Contact Details Mr. Pramod Maheshwari | Chairman & Managing Director | [email protected]
Mr. Mahesh Bhangriya | Vice President - Corporate Strategy | [email protected]
Mr. Tarun Jain | Company Secretary | [email protected]