Download - Pre-built, Secure Identity Layer for Consumer Websites, B2B Portals and SaaS Applications
Okta for External Identity Management
Identity Services for Your Web Presence
Contents
• Overview – Okta for Websites, B2B Portals and Cloud Services
• B2B Portal Trends
• Customer Case Studies
• Conclusions
Company to company collaboration increasing
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B2E e.g. Sharepoint
Knowledge portals Dashboards
Next-gen intranets
B2C E-business portals Constituent portals
B2B Supplier portals
Distributor portals
2007
60%
25%
15%
2013 source: Gartner
B2C Tied to revenue
“Ease of Use” is critical
New - built from cloud apps
B2E e.g. Sharepoint
Knowledge portals Dashboards
Next-gen intranets
60%
B2B Supply chains connected
Partner workforces
New – built from cloud apps
All Your Devices
All Your People
Desktop, Laptops, Tablets, Smartphones,
Employees, Customers, Partners, Contractors
Mobile
On Prem
Cloud
On Prem Identity
LDAP
One Service, Addresses Two Identity Problems
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Remote/Mobile Employees
Employees
Identity Management for Internal Users
Customers/ Partners
Identity Management for External Users
Okta Identity Services for Your Web Presence
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Websites
Consumer, e-commerce or Community sites
Connect to Partner’s AD/LDAP (Partner Federation Service not Required)
Easily Customizable Okta User Interface
Multi-tenant Environments
Organization Management
Complete Identity Layer, Completely Embedded
Self-service Registration
Social ID Authentication
Login, Registration, Password Lifecycle all via REST APIs
CLOUD DIRECTORY – SINGLE SIGN-ON – USER MANAGEMENT
Portals
B2B Sales, service or product information sites
Cloud Services
SaaS or PaaS offerings
1st Party Cloud Services
Okta Identity Services for Your Web Presence
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LDAP
Sign In
Username
Password
3rd Party Cloud Apps
3rd Party On-Premises Apps
Cloud Directory
REST APIs
Single Sign-On
SA
ML-
Ena
ble
3rd Party Identity Stores
Enterprise Identity Providers
COMPREHENSIVE FUNCTIONALITY
User Management
UI Skinning
MANAGED APP INTEGRATIONS (SPs)
FLEXIBILE AUTHENTICATION METHODS
Organization Management
3rd Party Identity Sources
Individuals
Social ID / OpenID
1st Party Apps
B2B Portal Trends
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What is a B2B Portal?
Partners
Employees
Customers
MyCo portal
account support shipping
Account app
Support app
Shipping app
• Where you conduct business online • Your services • Partner management • Customer support
• Customers, partners, employees
Building B2B Portals: The Old Way
Adopt what software you can 2
Pick a Platform 1
Deploy, monitor, maintain, update N
Get developers to write additional apps 3
The Old Way: Single Platform
• Advantages – Uniform user experience – Simple user management
• Disadvantages
– Development is rigid and difficult – Components are not best of breed – Need expertise outside of your core business – Expensive to maintain and adapt
Building B2B Portals With the Cloud
Product
Quote & Order Processing
Collaboration
Product
Pick the best apps for business need
Build custom apps on the best platform as needed
Link together with a simple portal
New problems: • How to synchronize accounts?
• How do you provide SSO?
Helpdesk
Okta for B2B Portals
Collaboration
Helpdesk
Product
Customer or Partner Network
Product
Quote & Order Processing
• Easy to use
• Cloud Service
• Comprehensive
• Secure
Register once
Login once
Individual Users or Partner Networks
1
2
3
Integration Toolkits for On-Premises Apps
Your Network Internet
MyCo portal
account support shipping
userID
Password
Account app
Support app Fi
rew
all
OKTA SSO Plugin
Internal users
SQL DB
• SSO-enable Any App • IIS/ASP.NET • PHP • Java Tomcat/Jboss
• Web server plug-in or code libraries • Open source, fully supported
Customer Case Studies
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WEBSITES PORTALS CLOUD SERVICES
Customers Using Okta for an External Web Presence
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Reduced IT Costs + Fast Deployment
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• Canada’s largest shipping company • Ships 100 million pounds per year • Powers shipping / returns for Xerox • Faced a quick deployment schedule
Needed SSO to Xerox E-returns Portal: Xerox was a major customer demanding a seamless end user experience
Faced a short deployment schedule: Purolator revenue tied to this portal, with Xerox pushing Purolator as well.
Multiple IDs for one Salesforce org: Would need to set up many SFDC orgs to get around this requirement
Seamless experience, happy customer: Xerox customer returns now handled in one web application
Reduced IT Costs: Portal capability deployed on demand vs. built in house
Deployed ahead of schedule: Purolator revenue accelerated New portal customers now possible
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• Leading provider of business service management software
• ~81% of Fortune 500 companies rely on BMC and tens of thousands of customers
Multiple logins required Employees, Partners and Customers had multiple passwords to access apps
Multiple authentication domains No trust between internal & external apps
Duplicate user accounts 250K accounts created for 70-80K users
Seamless experience Leverage SSO for ~8K partners to access internal and external applications
Reduced IT expenses Okta easier and less expensive than existing solution
Directory consolidation (Phase II) Integration with AD for internal users & 80k external users mastered in Okta
Improved Experience + Directory Consolidation
Additional Okta Solutions for an External Web Presence
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Completely Custom Solution
§ Users login and land on the Guidance-branded portal dashboard
§ User can SSO into any application on the dashboard
Challenge
Large User Import
§ One-time import of 1M users § Iterate through the list of users and
call user creation and group assignment API for each user
Quick Deployment § Minimal customization enabled easy
deployment § Redirects to Okta
Challenge
SSO for End-Users § Provide authentication for multiple
applications § Easy to maintain implementation
Note:Full implementation pending.
Conclusions
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Okta for External Identity Management Identity Services for Your Web Presence
Consumers
Organizations
On-Premises Apps
Authentication
Cloud Directory
Social Identity
Enterprise Identity
Cloud Apps
Market Leader in Identity & Access Management
• All Users, Devices & Apps • SSO, Strong Authentication, Provisioning, Analytics • Thousands of Pre-integrated Applications • Integrates and Extends Legacy Identity Infrastructure
Modern Identity Service
Enterprise Service and
Support
• Zero Downtime Service Architecture • Professional Services Team with Deep Identity Background • 24 / 7 / 365 Support
Veteran Team
“Okta makes our problems their own and it’s why we can rely on them to make us successful.”
“Gatwick Airport never shuts down, and we expect the same from our partners. Okta's enterprise-grade service was the only solution that could meet our technical, operational and security requirements.”
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Summary
• Okta for Your Web Presence – Highly flexible – Rapid implementation – Cloud identity
• Comprehensive Solution – SSO across multiple customer facing applications – Flexible Integration with partner identity infrastructure if required – Username management with transformation
• Fast, dependable implementation – Proven with major customers and projects – Supported by a dedicated implementation team