Ministry of Housingand Urban AffairsGovernment of India
Documentation of Beneficiary testimonials
through photographs anD viDeos
advisory note
on
Pradhan Mantri Awas Yojana (Urban)Housing for All
Pradhan Mantri Awas Yojana (Urban) – Housing for All Mission
Ministry of Housing and Urban Affairs
AdvisorY note ondocUMentAtion of BeneficiArY testiMoniAls
tHroUgH PHotogrAPHs And videos.
video testiMoniAls
A. Thebeneficiarytestimonyshouldcontainfollowinginformation:a) Thebeneficiaryshouldintroducehimself/herself,specifythenameoftheCity
andStatethatshebelongs.b) Thebeneficiary’s familybackground,occupationandthemonthlyincomeof the
familyshouldbecaptured.c) The Beneficiary should speak about the problems experienced in a kutcha
house.d) TheyshouldmentionabouthowtheycametoknowaboutthePMAY(U)scheme
andtheprocessadoptedtogetahouseundertheschemee) ThebeneficiaryshouldexplainabouttheLifeTransformingexperiencethathas
comeaftermovingintoapuccahouseunderPMAY(U)-i. Someofthekeyfactorswhichcanbeelaboratedbythebeneficiarymay
includeDignified living,AvailabilityofBasicAmenities (Water,electricity,Kitchen,toiletetc.)
ii. Thebeneficiarymaybeabletoexpresstheemotionshe/shehasexperiencedsuchas:IncreasedSelfEsteem,Senseofprideanddignity,ImprovedSocialStatus,SafetyandSecurity for thefamily,ProtectedEnvironment for thegirlchild,Abilitytofocusbetteronchildren’seducationespeciallythatofthegirlchild.
B. Do’sforvideotestimonials.a) Whilecapturingthevideo,thebeneficiaryshouldbealongwiththewholefamily
inasingleframeinfrontofthehouse.b) PMAY(U)logomustbeembossedandvisibleinfrontwallofthehouse.c) c) Thebeneficiarymayspeakinhis/hervernacular.d) The beneficiary should be in a presentable attire preferably in traditional
clothing.e) Thebeneficiaryshouldbecomfortableduringthevideoshootandshouldspeak
naturally.f) Thenarration/experienceofthebeneficiaryshouldbecapturedinoriginal.
Advisory on Documentation of Beneficiary Testimonials through Photographs and Videos
Ministry of Housing and Urban Affairs
g) Whilecapturingthevideoitmaybeensuredthatthesurroundingsareneatandtidytotheextentpossible.
h) TheVideofilemustbesavedinan18digitformat;BeneficiaryIDasperPMAY(U)-MISfollowedbyanunderscorefollowedbyName.Foreg.(348040362970100200_RanjanaDevi)
C. Don’tfortheBeneficiaryvideotestimonials.a) Theaudioandvideoqualityshouldbehighandshouldnothaveblureffectsor
backgroundsounds.b) Thevideoshouldberecordedprofessionallygivingacompletevisualofthe
beneficiary’shouse.Thehalfframeshouldn’tbecaptured.
PHotogrAPHs
A. do’s for the Photographs.a) `ThePhotographsshouldbecapturedwithaFullFrameCamera/DSLRandthe
pictureshouldbeofhighresolution(atleast300DPI/morethan5MBfilesize).b) Whilecapturingthephotowomenshouldbefocusedalongwiththewhole
familyinasingleframeinfrontofthehouse.c) PMAY(U)Logomustbeembossedandvisibleinfrontwallofthehouse.d) Thebeneficiaryshouldbeinapresentableattirepreferablyintraditional
clothing.e) Theexpressionofthebeneficiaryshouldreflecthis/heremotions,feelingof
happiness.f) Whilecapturingthephotographsitmaybeensuredthatthesurroundingsare
neatandtidytotheextentpossible.g) ThePhotomustbesavedinan18digitformat;BeneficiaryIDasperPMAY(U)-MIS
followed by an underscore followed by Name.For e.g.(348040362970100200_RanjanaDevi)
B. don’t for the photographs.a) Mobilesshouldnotbeusedtotakephotographs.b) AHalfFrameofthehouseortheBeneficiaryshouldnotbecaptured.c) PicturesshouldnotbephotographedwhenExposureofLightislow.d) Beneficiaryshouldnotbephotographedinanydiscomfort.
The Joint Secretary & Mission Director (Housing for All)Ministry of Housing & Urban Affairs, Government of IndiaRoom No.116, G-Wing, Nirman Bhawan, New Delhi-110011Tel: 011-23061419; Fax: 011-23061420E-mail: [email protected]: http://mohua.gov.in
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