![Page 1: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/1.jpg)
©2012 LinkedIn Corporation. All Rights Reserved.
Marketing Solutions
Förbättra ditt professionella varumärke med LinkedIn
![Page 2: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/2.jpg)
©2012 LinkedIn Corporation. All Rights Reserved.
Maria Wade Account Director, Sweden LinkedIn
![Page 3: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/3.jpg)
©2012 LinkedIn Corporation. All Rights Reserved.
![Page 4: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/4.jpg)
©2012 LinkedIn Corporation. All Rights Reserved. 4
5M+
Canada
70M+
USA
9M+
Brazil
3M+
Australia
34M+
Europe
16M+
India
4M+
Southeast Asia
10M+
Middle East & Africa
187,000,000+ registered members1
![Page 5: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/5.jpg)
5
Everywhere Work wherever our
members work
Insights Be great at what
you do
Identity Connect, find, and
be found
![Page 6: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/6.jpg)
6
37,500+ Links shared
900,000+ Pages viewed
160,000+ Professionals will visit
10,000+ New members
LinkedIn Stats - in the next 90 minutes
![Page 7: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/7.jpg)
MEMBERS WORLDWIDE
187,000,000+
58M+ Since Talent Connect 2011
34M+ Members
8
![Page 8: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/8.jpg)
LinkedIn in Sweden
8
Members
1,161,000
Managers, Directors, VP, Owners
285,000
![Page 9: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/9.jpg)
What do Swedish members do on LinkedIn?
10
![Page 10: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/10.jpg)
Your profile on LinkedIn Tips on how to use LinkedIn
14
![Page 11: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/11.jpg)
Your professional brand online
15
Your customised url
Your professional profile picture
Your headline
Your summary
![Page 12: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/12.jpg)
LinkedIn’s iPad application
16
![Page 13: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/13.jpg)
![Page 14: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/14.jpg)
![Page 15: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/15.jpg)
![Page 16: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/16.jpg)
Stefan Ahlström Vice President
![Page 17: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/17.jpg)
Your career timeline: thoughtfully building your network
Past Company
School
Current Company
Clients
You
Friends
Inmaps.linkedinlabs.com
17
![Page 18: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/18.jpg)
Signal: a tool to filter your daily news feed
18
![Page 19: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/19.jpg)
LinkedIn Today: your personalised newspaper
19
1M + Unique
Publishers
![Page 20: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/20.jpg)
Participate in groups
20
![Page 21: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/21.jpg)
Frequency of LinkedIn visitors
Source: Lab 42
21
![Page 22: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/22.jpg)
22
Source: Power+Formula 2012 LinkedIn User Survey
Time spent on LinkedIn
![Page 23: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/23.jpg)
©2012 LinkedIn Corporation. All Rights Reserved.
Social Media is on the rise
![Page 24: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/24.jpg)
Word of Mouth Marketing
![Page 25: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/25.jpg)
25 ©2012 LinkedIn Corpora3on. All Rights Reserved.
Building Relationships
![Page 26: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/26.jpg)
Listening to customers
![Page 27: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/27.jpg)
Source: Q11– Why do you typically use the following websites? I typically use [website] to.. Base: Professional SN users (5204) Personal SN users (8692)
What are the top 5 reasons people use social networks?
Professional Networks Personal Networks
“Invest Time”
Socialise
Stay in touch
Be entertained
Kill time
Share content
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career “Spend Time”
1
2
3
4
5
![Page 28: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/28.jpg)
Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692)
What are the top 3 content types people expect?
26% higher than
personal
Professional Networks Personal Networks
“Invest Time” “Spend Time”
Career info
Updates on brands
Current affairs
Info on friends
Info on personal interests
Entertainment updates
1
2
3
![Page 29: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/29.jpg)
The value we bring to our clients
Audience
Affluent, in-market decision makers
Context
Professional environment
engenders trust and confidence
Impact
Network effect extends your marketing beyond
the initial investment 28
![Page 30: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/30.jpg)
©2012 LinkedIn Corporation. All Rights Reserved. 30
Defining the right audience
Professional Details
Educa2on
Groups / Associa2ons
Geography
Job Title/ Industry
Company Name
29
![Page 31: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/31.jpg)
LinkedIn’s offer
30
![Page 32: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/32.jpg)
©2012 LinkedIn Corporation. All Rights Reserved. 32
![Page 33: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/33.jpg)
Create a Company Page
32
![Page 34: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/34.jpg)
Introducing Targeted Status Updates
33
Unique Targeting Dimensions
54,534 targeted followers (out of 236,031 total followers)
![Page 35: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/35.jpg)
Introducing New Follower Analytics
34
Self-serve follower dashboard
Track company status
update engagement
metrics
Segment followers on targetable dimensions
Track new follower acquisition
![Page 36: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/36.jpg)
Display advertising: targeting your audience by
35
Function Seniority
Company size Company reached
![Page 37: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/37.jpg)
Key take-aways
• Unique marketing opportunities
Social media
• Expand your social media presence
Company page
• Unique insights with LinkedIn Display
36
![Page 38: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/38.jpg)
Connect: Professional Women’s Network Powered by
![Page 39: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/39.jpg)
Citigroup: Engaging professional women through social platform
39
Objectives
Products Used ü LinkedIn Managed Group ü LinkedIn Today special edition ü LinkedIn Polls
• Reach professional women unique forum
• Provide content to strengthen women’s financial futures
• Elevate awareness of Citi brand
30,000+ members in the first 3 months
Results
FINANCIAL
18% week-over-week growth
![Page 40: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/40.jpg)
Special Microsite: Women & Co. by Citi
40
FINANCIAL
![Page 41: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/41.jpg)
How to engage professional women?
41
![Page 42: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/42.jpg)
LinkedIn Today Special Edition
42
![Page 43: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/43.jpg)
Polls: Powerful content generators
43
![Page 44: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/44.jpg)
Citi Connect : Community Ecosystem
44
![Page 45: PR of Sweden: LinkedIn som social plattform för B2B](https://reader037.vdocuments.mx/reader037/viewer/2022110114/545c0d36b0af9f9f2c8b4654/html5/thumbnails/45.jpg)
45
Tack för mig!