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What is Public Relation (PR) ?
Public relations (PR) is a
field concerned with
maintaining a public image
for businesses, non-profit
organizations or high-profile
people, such
as celebrities and politicians.
http://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Celebritieshttp://en.wikipedia.org/wiki/Politicianhttp://en.wikipedia.org/wiki/Politicianhttp://en.wikipedia.org/wiki/Celebritieshttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Business -
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Hum Hain Na
PUBLIC RELATIONS !!!!THE PURPOSE
- To deliver communication that is uniform in its messageand yet customised for specific target audiences.
Media relations.
Press conferences. Press Releases.
1-1 interviews.
Investor relations.
Analyst relations.
Government relations.
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PR works 24 x 7
It maintains good Human
Relation Persuasion
Attractive websites
Brand ambassador
Role of PR in banking
http://images.google.co.in/imgres?imgurl=http://www.bizzia.com/files/2009/04/icici-bank.jpg&imgrefurl=http://www.everyjoe.com/articles/icici-bank-of-india-sees-profits-shrink/&usg=__sbjgUEELSChBk9qQNZPCkXJ7iyE=&h=375&w=500&sz=94&hl=en&start=27&itbs=1&tbnid=sHLAEioUuNDjpM:&tbnh=98&tbnw=130&prev=/images?q=icici+bank&start=21&hl=en&sa=N&gbv=2&ndsp=21&tbs=isch:1 -
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INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA
http://images.google.co.in/imgres?imgurl=http://www.bizzia.com/files/2009/04/icici-bank.jpg&imgrefurl=http://www.everyjoe.com/articles/icici-bank-of-india-sees-profits-shrink/&usg=__sbjgUEELSChBk9qQNZPCkXJ7iyE=&h=375&w=500&sz=94&hl=en&start=27&itbs=1&tbnid=sHLAEioUuNDjpM:&tbnh=98&tbnw=130&prev=/images?q=icici+bank&start=21&hl=en&sa=N&gbv=2&ndsp=21&tbs=isch:1 -
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NTRODUCTIONIndias 2nd Largest BANK.
614 and more Branches and Extension
Counters.
2200 ATMS and still counting .Biggest private sector bank in India.
Most valuable bank in India in terms of
market capitalization.Described by the competitors and
industry expert in one word Aggressive.
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in the Industry.
Introduced concept of Branding in the Indian banking industry. Process, People and Physical evidence brought to life by ICICI. Product Innovation Put the customer first in the true sense. Cash on the celebrity fever Introduced the Concept of Brand
Ambassadors.
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EMPLOYEE RELATED (Internal PR).
Learning Matrix.
Learning programmes.
I.Q Quiz.
Current programme :::I NEED TRAINING!!!
Rewards and RecognitionProgramme.
HR Club(Regional and Zonal).
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Customer related.
M I L A P F u n c t i o n .
Conducted on 3rd Friday of every month.
Feedback the customers centrally.
Like Meet and Greet, High tea etc..
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Hum Hain Na
Outdoor Activities !!!!!
Need to be seeneverywhere!!ACTIVITIES::
Events at corporate campus.
Promotional material at
channel partner outlets.
Signage
Billboards.
Kiosks in residential and commercial complexes.
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Other Initiatives
In-film promotions
Co-Branding Initiatives. Alliance with Amway India for launch
of the international credit card. Thecard will enable Amway distributors topurchase Amway products and earnand redeem reward points.
Indian Railways Catering And Tourism
Development Corporation, inconjunction with ICICI Bank,announced the launch of mobilepayments and ticketing system,offering IRCTC customers to bookrailway tickets via SMS and makepayments through their ICICI Bankaccounts.
B A G H B A N
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(Contd.)
Seminars inpartnership withmedia channels.
Young Stars AccountPromotion through tie-upwith Cartoon Network, andin-series promotion
through Tom & Jerry.
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PEOPLE.!!!!!!!How do bankmaintain Pr
with
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ORIENTATION TOWARDS CUSTOMER SERVICE.
PERSONAL BANKING AND OTHER FUNCTIONS
AT THE BRANCH LEVEL.
EFFORT TOWARDS PROVIDING SOPHISTICATED
AND MODERN IMAGE OF THE BANK THROUGH
ITS PEOPLE.
How do bank maintain Pr with PEOPLE
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PROCESS.!!!!!
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Use of technology for both
internal and external processed.
Process are system driven
and independent of the people
handling it.
Standardization of serviceacross the branches.
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PHYSICAL EVIDENCE!!!
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Ambience in the branch which
projects modernization and sophistication.
Consistency across branches
in construction ambience etc.
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CONCLUSION
The PR Mantra has now become pervasive.Neither a individual nor the organization & noteven the government Or a UN body can thrive orsustain in this age without effectively strategizing
PR.
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