Club Public Relations________________________________________________________________________________________________________________________________
PR Committee 2009/10:
Alan ChengFreddie Long, DatukKoh Jit HuatLeong Chee Woh (Chair)Ng Swee Poh (Sec, Club Director)Roland Lim (Incoming Chair)
Club Public Relations________________________________________________________________________________________________________________________________
Strategic Goal:
Advance the internal and external recognition and public image of Rotary and the Rotary Club of Johor Bahru.
Club Public Relations________________________________________________________________________________________________________________________________
Annual Goals 2009/10:
Several PR projects in 2009/10 that enhance Rotary’s / RCJB‘s public image;
Identify media professionals for membership.
Club Public Relations________________________________________________________________________________________________________________________________
24/7 approach to PR:
PR is a perpetual exercise, not only when we have a project.
Club Public Relations________________________________________________________________________________________________________________________________
Rotary insignia:
Rotary pins everyday;
Rotary ties at work / weekly meetings;
Rotary T-shirts, caps & vests at projects.
Club Public Relations________________________________________________________________________________________________________________________________
Rotary PR posters:
At Rotarians’ places of work;
At shopping malls and public places;
Sold at district assemblies and conferences.
Club Public Relations________________________________________________________________________________________________________________________________
Media releases:
Committee chairs submit media release 1 week before project launch;
Standard form to be filled.
Club Public Relations________________________________________________________________________________________________________________________________
Billboards Project:
Cost RM14,460.00;
Application for RI PR Grant;
District & international competition for funding.
Rotary Dialysis Centres: Viewed by south-bound traffic towards Singapore
End Polio Worldwide: Viewed by north-bound traffic