Download - PPEVENTSPPEVENTS ALLALL S E N S E S 3 November 2006 Presentation All Senses by PP EVENT for SONY
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
3 November 2006
Presentation All Senses by PP EVENT for SONY
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
A visual representation of Sony
- creating awareness
- present product range
- position 'the brand' Sony
- introduce coolsounds.com
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
The Event: 24/25/26 May 2007
- a three day music festival
- targeted to three audiences
- representing Sony
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
Day 1: 24th of May 2007
- 18:00 - 19:00 entrance
- 19:00 - 20:00 opening speech 'State of Sony‘ opening diner buffet
and dance floor
- 20:00 - 00:30 Sony MusicSony Playstation
Sony PicturesSony Ericsson
Personnel Benelux incl. partner/ 3000 people
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
Day 2: 25th of May 2007
- 14:00 - 18:00 entranceSpeech and welcome drink
- 18:00 - 20:00 opening diner buffet and dance floor
- 20:00 - 20:30 presentations Sony Music
Sony Playstation Sony PicturesSony Ericsson
Clients and potential clients of Sony
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- 20:45 - 21:15 presentations Sony Music
Sony Playstation Sony PicturesSony Ericsson
- 21:15 - 00:30 dance floor and activities
Day 2: 25th of May 2007Clients and potential clients of Sony
(Continued)
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- running programme 13:00 – 01:00
Day 3: 26th of May 2007Ticket Holders: target group is 20 – 45 years old
- live music performances on different stages - Sony products
- photo and video area
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- cinema shots
- dance floor
- playstation corner
Day 3: 26th of May 2007Ticket Holders: target group is 20 – 45 years old
(Continued)
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
The Venue: Now&Wow
- Maashaven Rotterdam
- old Silo
- 4000 people
- three areas
- transport
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
Sponsors
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
Silent Sponsoring
- Watertaxi Rotterdam
Sponsors
(Continued)
- Golden Tulip
- Hotel NY
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- mail invitation
PromotionEmployee Party
- present/invitation box incl. bracelet
- website with special employee link
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- mail invitation
PromotionClient Party
- website link for employees incl. ´ticketbox´ for ordering tickets online
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- sponsor information
Websitewww.sonyallsenses.com
- PS3 promotion
- new movies
- music downloads (coolsounds.com)
- much more!
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- expressing the feeling of All Senses
Billboard/Abri´s
- small sponsor logo´s
- coolsounds.com
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- oor.nl
Banners
- sony.nl
- mtv.nl
- preview.nl
Example Banner oor.nl P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- DVD employees
After Event Experience
- ordering pictures through website
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
Budget
P
P
E
V
E
N
T
S
A
L
L
S
E
N S E S
- Representation Sony
Conclusion
- Stimulating brandawareness
- Three day event
- Wide audience
- NOW&WOW
- Broad publicity
- Fantastic event