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The Sustainability Metric
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Getting to True Sustainability
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Open in Case of Emergency
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2,424 daily calories
8 meters living space
2,300 kwH/year
.004 cars per person
582vehicle km/year
.5 air travel km/year
2 tons of CO2 emissions equivalent per year
Wealthy Minority:3 Planets
3,383 daily calories
34 meters living space
9,300 kwH/year
.5 cars per person
6,600vehicle km/year
16 air travel km/year
14 tons of CO2 emissions
equivalent per year
Envisioning a One Planet LifestyleFair Earth Share:1 Planet
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2,424 daily calories
8 meters living space
2,300 kwH/year
.004 cars per person
582vehicle km/year
.5 air travel km/year
2 tons of CO2 emissions equivalent per year
Wealthy Minority:3 Planets
3,383 daily calories
34 meters living space
9,300 kwH/year
.5 cars per person
6,600vehicle km/year
16 air travel km/year
14 tons of CO2 emissions
equivalent per year
Envisioning a One Planet LifestyleFair Earth Share:1 Planet
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Minimal Flying
Multigenerational and Smaller Homes
Smaller families
Few or no private cars
Local, Plant-based Diets
Fewer family pets
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baftechnologies.com
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Chicago’s Climate Adaptation Strategy
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baftechnologies.com
Reengineering the Consumer Culture
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Change the Culture of your Company
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Redefine the Mission of Business
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Edit Consumers’ Choices
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Encourage Customers to Buy Less
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Sell Services Not Goods
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Sue Your Unsustainable Competitor
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Tax Ecological and Social Ills• Carbon, Cars, and Air Travel• Junk Food, Soda, and Meat• Large & Second Homes• Disposable Products• Advertising• Pets
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And use those taxes to invest in public goods…
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The Essential Role of Cultural Pioneers
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Erik AssadourianSenior Fellow
www.worldwatch.orgsustainabilitypossible.orgtransformingcultures.orgeassadourian@worldwatch.org