POWER TO INSPIRE Turning Local Triumphs Into Global Wins
Peaches Bartkowicz
Kristy Pigeon
Gladys Heldman
Rosie Casals
Kerry Melville Reid Judy Tegart Dalton
Valerie Ziegenfuss
Billie Jean King
Nancy Richey
Our responsibility, our legacy 1973 2023
OUR VISION
BE THE MOST INSPIRATIONAL AND EXCITING
SPORT ENTERTAINMENT EXPERIENCE ON EARTH
CREATE A PREMIER, COMPELLING GLOBAL SPORT ENTERTAINMENT EXPERIENCE TO ENGAGE FANS AND GENERATE EXCEPTIONAL VALUE AND LONG-TERM GROWTH FOR
MEMBERS AND PARTNERS
OUR MISSION
FROM A SERVICE ORGANIZATION INTERNALLY FOCUSED ON MEMBERS
TO AN EXTERNALLY FACING MARKETING & MEDIA ORGANIZATION FOCUSED ON OUR FANS AND PARTNERS
BUSINESS IS STRONG & GROWING Almost $1Billion in New Business • PERFORM LIVE RIGHTS
• WTA FINALS in Singapore • Data Content Licensing • Sponsorship** • New Assets • China Development Fee **Sponsorship is an activation platform, not a primary funding source
$1B
$78 $81 $84 $94
$111 $120
$129
2009 2010 2011 2012 2013 2014 2015
ONSITE PRIZE MONEY 2009-2015
ONSITE PRIZE MONEY 2015-2020
$129 $137
$146 $155 $164
$173
2015 2016 2017 2018 2019 2020
$200
55 TOURNAMENT | 33 COUNTRIES
Shenzhen
Nanchang
Guangzhou
Taipei
Premier Mandatory Premier 5 International 125Ks ** Combined Event
Zhuhai
Wuhan
Beijing ** Tianjin
Suzhou
Ningbo
Hong Kong
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Tue Wed Thur Fri Sat Sun Fri Sat Sun
TENNIS
ENTERTAINMENT/ COMMUNITY/
SOCIAL
INDUSTRY
PLAYER
WTA Rising Stars
WTA Future Stars
Pro-AMS
Music event
Fan Fest
Practice Court
WTA FINALS
Party Appearances
Sports Marketing
Gala
Mon
WTA Legends
Coaches Summit
BNP PARIBAS WTA FINALS SINGAPORE
STRATEGIC PLAN FOR GROWTH
WTA 2020 STRATEGIC BUSINESS PLAN GOALS • Build the product that fans & partners want to align & consume
• Support and drive the member’s business
• Financially stable organization
• Diversified revenues
• Resources to provide exceptional services to members
RESEARCH
WHO WE SPOKE WITH:
5000+ FANS
50+ MEMBERS
40 INDUSTRY LEADERS
25 INVESTORS
4 PROPERTIES
5100+ INTERVIEWS
KEY INSIGHTS
65%
57% 53% 51%
48% 46% 44% 43% 41% 41% 39% 39% 39% 39% 38% 35% 34% 34% 33% 31% 31%
28% 26% 25% 22% 22%
19% 19% 16%
Source: 29,000 online interviews Hall & Partners 2013
INTEREST IN WATCHING (MALE AND FEMALE) TENNIS
TENNIS – THE NO. 2 SPORT IN THE WORLD
WE ASKED POTENTIAL FANS ABOUT 17 THINGS THAT COULD MAKE THE SPORT MORE ATTRACTIVE TO THEM
HOW FANS THINK WE CAN IMPROVE
73% 70% 68% 67% 66% 64% 64% 63% 60% 58% 53% 51% 50% 47%
38% 36% 35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
OUR STRATEGY NEEDS TO…
Define season
Deliver world-class product and experience
Improve player connections
Provide content on multiple platforms
Elevate the brand awareness: tournaments, players & WTA
Make it easier to follow Create new assets
NEW ASSET
WTA WORLD CUP
SUCCESSES FROM OUR COMPETITORS
FIFA Women’s World Cup IPTL Ryder Cup
IPTL
NEW EVENT RESEARCH
IPTL
WORLD CUP EVENT ALL STAR ELEMENTS ONE LOCATION
1
WHAT WE DISCOVERED BACKGROUND & APPROACH
WORLD CUP PREFERENCE
MULTIPLE YEARS
70% 94% ANNUAL EVENT
93%
THERE IS MARKET DEMAND FOR… FINAL RECOMMENDATION
WORLD CUP EVENT
ALL STAR ELEMENTS
5 DAYS
WTA WORLD CUP
7 TEAMS + 1 DIRECT IN + WILD CARD
2 + 1= TEAM PLAYERS + ALTERNATE
TOP 7 RANKED* SELECTION PROCESS
2ND & 3RD HIGHEST AFTER 7 OTHER PLAYERS *Based on Year-End Singles Rankings / Different
Nations
WTA MEDIA | LIVE & NON LIVE CONTENT PRODUCER BROADCAST + DIGITAL + SOCIAL + PRINT
WE ARE THE AUTHORITY FOR WOMEN’S PROFESSIONAL TENNIS,
DEFINING THE COVERAGE, PROMOTION AND FAN EXPERIENCE
FOR WOMEN’S PROFESSIONAL TENNIS WORLDWIDE.
EDITORIAL VOICE
WE’RE YOUR
FRIEND ON THE INSIDE
WTA MEDIA
IPTL
MOBILE FIRST New responsive
mobile platform & WTA app
One download connects all tournaments & players
DATA
NEW BROADCAST STRATEGY
Packaging 2000+ matches multi platform distribution
TECHNOLOGY & DATA Connecting fans
anywhere 365
WEARABLE TECHNOLOGY & FAN CONNECTIVITY
IPTL
The Brand of women’s professional tennis is: • Powerful (physically & mentally) • Emotive Powerful imagery of the sport (legends & glory) • Power of seeing the world’s best
BECAUSE THE WTA IS POWERFUL IT INSPIRES, AND CONNECTS EMOTIONALLY WITH FANS
THE WTA BRAND IDEA
CREATIVE CONCEPT
POWER TO INSPIRE
ATHLETICSM
ELEGANCE
POWER
BRAND ESSENCE
CREATIVE CONCEPT
GLAMOROUS INSPIRED EXCITING
BRAND RESPONSE
HOW DO WE BRING PLAYERS CLOSER TO FANS AND PARTNERS?
HOW DO WE BECOME THE MOST FAN FRIENDLY SPORT ENTERTAINMENT PROPERTY?
FAN ENGAGEMENT
FAN FRIENDLY PRACTICE COURT
SPONSOR & FAN APPRECIATION DAY
RENEWED GRASSROOTS
EFFORTS
PRE/POST MATCH FAN ENGAGEMENT
PRODUCT PRESENTATION
NEW MATCH ROUTINES
PRE-MATCH WALK ON
Fan’s keep the balls Autograph Ball Launch
FAN’S MATCH SOUVENIRS
AUTOGRAPHS – BOTH PLAYERS
Flash Interview immediately following match
ON AIR & ON LINE CONNECTING WITH FANS
POST MATCH NEW MATCH ROUTINES
Jr. Tournament Director - Hobart
Post Match Kids Interview - Monterrey
MONEY CAN’T BUY EXPERIENCES
IW Practice Court Stands
FANS’ PRACTICE COURT
Stuttgart Practice Court Stands
FANS’ PRACTICE COURT
FAN’S ON COURT EXPERIENCE
Madrid Fans’ Practice Court Competition
FAN’S ON COURT EXPERIENCE
Miami Fans’ Practice Court Competition
MONEY CAN’T BUY EXPERIENCE
Player Box Experience- Madrid
MONEY CAN’T BUY EXPERIENCE
Fan Clubs - Stuttgart
FAN’S SOCIAL MEDIA
GRASSROOTS INITIATIVES
WTA FUTURE STARS CHANGING THE LIVES OF GIRLS THROUGH TENNIS 18 APAC COUNTRIES
“We really believe in what we’re doing.”
-Venus Williams
Empowerment of Women Health, Fitness & Education Youth Sport Marketing platform to work with player and tournament charities LGP CSR Integration Increased budget allocation Big impact - Finals
WTA CHARITIES
LET’S MAKE IT FUN!
GO CANADA GO