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Beating Stress Before It Beats Youhttp://www.bbc.com/capital/story/20130830-beat-stress-before-it-beats-you
Alexandra Halbert Professor Klinkowstein
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Don’t reach your breaking point…
Alexandra Halbert Professor Klinkowstein
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-Chronically nervous people risk health
-Anxiety causes shortness of temper and memory loss
-“Job strain” linked to 23% increase of heart attacks
Summary
Alexandra Halbert Professor Klinkowstein
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Summary
-Innovative ways to manage tension; exercise, yoga, reading, cleaning, etc.
-Touch base with contacts you’ve neglected
-Find a “Comfort Food” for your mind
Alexandra Halbert Professor Klinkowstein
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Social Aspect
People ages 18-25 feel overwhelmed from the college lifestyle. From budgeting your money to handling the workload to choosing a career path, it seems as if there’s always something to worry about.
Alexandra Halbert Professor Klinkowstein
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Ethnographic Research
Alexandra Halbert Professor Klinkowstein
College freshmen, Victor Smith, reading an excerpt from his psychology textbook and preparing to type the summary.
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Ethnographic Research
Alexandra Halbert Professor Klinkowstein
Student, Vincent Frazz, examining the total balance on his student identification card after buying lunch and receiving a receipt.
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Alexandra Halbert Professor Klinkowstein
Ethnographic Research
Sophomore, Nicole Jaghab, studying for a biology test and completing an online lab assignment.
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Ethnographic Research
Alexandra Halbert Professor Klinkowstein
Chloe Duwe collecting spare change to help minimize her expenses on campus.
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Ethnographic Research
Alexandra Halbert Professor Klinkowstein
Two students studying in class before they are given out their foreign language exam.
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Ethnographic Research
Alexandra Halbert Professor Klinkowstein
Chloe Duwe Chloe Duwe rushing to complete her annotations, finish her collage project and review an article in the Wall Street Journal.
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Alexandra Halbert Professor Klinkowstein
Ethnographic Research
A healthy lunch being weighed in the cafeteria and rung up on a student’s identification card.
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Alexandra Halbert Professor Klinkowstein
Ethnographic Research
An e-mail that freshmen, Jenn Connell, received about being undecided in a field of study. The e-mail is titled, “No Major, No Problem!”
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Alexandra Halbert Professor Klinkowstein
-Students seemed flustered and irritated.
-Work load may have been more then they expected.
-Frustrated with having no money and seem to be disappointed when asking their parents for extra cash.
Ethnographic Research Observations
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Alexandra Halbert Professor Klinkowstein
Ethnographic Research Findings
-“The work load and spending money that I don’t have are the main things that give me anxiety. I would find a job but I’d probably fall behind on assignments.”
-Most students agree that their time management skills need improvement.
-Distance from home has effected many socially.
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Alexandra Halbert Professor Klinkowstein
Diagonals
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Alexandra Halbert Professor Klinkowstein
Arcs
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Alexandra Halbert Professor Klinkowstein
Irregular Shapes
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Alexandra Halbert Professor Klinkowstein
Grids
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Alexandra Halbert Professor Klinkowstein
Monochromes
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Alexandra Halbert Professor Klinkowstein
Neutrals
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Alexandra Halbert Professor Klinkowstein
Highkey
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Alexandra Halbert Professor Klinkowstein
Lowkey
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Alexandra Halbert Professor Klinkowstein
Combination
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Alexandra Halbert Professor Klinkowstein
Black & White Combination
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Alexandra Halbert Professor Klinkowstein
Desire/Needs
A stress reliever in the form of sunglasses that portrays a slideshow of images watched from it’s lenses in order to mellow any situation.
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Alexandra Halbert Professor Klinkowstein
Proposal
Busy schedules often prevent the reaching of a comfortable balance. Easy Shades encourage that desired state of equilibrium through virtual technology. A slideshow of soothing nature photographs appear on the inside of the sunglass lenses. The pictures loop automatically so you can sit back with your mind at ease. With this product, a calm distraction is placed on a tense, overwhelmed face.
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Alexandra Halbert Professor Klinkowstein
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Alexandra Halbert Professor Klinkowstein
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Alexandra Halbert Professor Klinkowstein
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Alexandra Halbert Professor Klinkowstein
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Alexandra Halbert Professor Klinkowstein
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Alexandra Halbert Professor Klinkowstein
Diagram Elements
1. Consumer feels stressed2. Consumer seeks out options3. Easy Shades are purchased and deemed effective immediately
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Alexandra Halbert Professor Klinkowstein
Sketch 1
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Sketch 2
Alexandra Halbert Professor Klinkowstein
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Sketch 3
Alexandra Halbert Professor Klinkowstein
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Alexandra Halbert Professor Klinkowstein
Diagram
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Alexandra Halbert Professor Klinkowstein
Tagline Research
1. “The Mind is A Terrible Thing To Waste” – United Negro Fund2. “Got Milk?” – Milk 3. “Expect more. Pay less.” – Target
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Alexandra Halbert Professor Klinkowstein
Tagline Study