Download - Power of Design
Scott FiskProfessor of Graphic DesignSamford University
AIGA BirminghamBirmingham.aiga.org
The power of
DESIGN
http://2014.asheville.wordcamp.org/@scottfisk
Topics:1. What is design? 2. Why good design matters. 2. What is good design?3. Human centered design.4. Design Basics.5. Get inspired!
The power of
DESIGN
DESIGNfor Non-Designers
What is design?
DESIGNfor Non-Designers
What is design?
“Design is thinking made visual”
Saul Bass1920-1966
Saul Bass
DESIGNfor Non-Designers
What is design?
Visual problem solving
Saul Bass
WHYdesign matters
WHYdesign matters
1st Impression Counts Brand Manifestation
CredibilityUser Trust
Sticky FactorReturn RateMore Sales
and more importantly….
GOOD DESIGN IS
MEMORABLE
POPULAR BRANDS?
POPULAR BRANDS
Copyright © 2013 Interbrand. All Rights Reserved.
EMOTIONAL
RESPONSE
IMPRINTED INTO OUR MEMORY
GOOD DESIGN
USABILITYACCESSIBILITY
SIMPLICITYINNOVATIVEENGAGINGBRANDING
FUCTIONALITYUSEFUL
AESTHETICHONEST
LONG LASTING
GOOD DESIGN
ALLgood design is?
HUMANcentered
HUMANcentered
In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.
Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design
HAVEyou ever?
Gotten lost due to poor signage
Failed to figure out direction
Failed to figure out how to use a tv remote
Burned yourself when you thought cold water was going to come out of the fosset
Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
WHATdoes good design really do?
SOLVESproblems
Analysispersonasuserneeds
context
Designmoch-ups
wireframesprototypes
TestingUser testingevaluations
stats
DESIGNbasics
GRIDS
GRIDS
NEGATIVE SPACE
BRAINSTORMING
No wrong answersThe obvious answers normally come
firstWrite down or sketch ideas
Share ideas with othersDo not be in a hurry
Be inspired
INSPIRATION
calm
TYPOGRAPHYHow to choose an font?
SERIFVERSUS
San-Serif
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).
LINE HEIGHT?
COLORHow to choose an COLOR?
COLORWhen branding how many
colors should you use?
CUSTOM Themes – Benefits
HOW CANyou prove the success of a
design?
Thank you!Presentation at:
http://www.slideshare.net/graphicsmaker/
http://2014.asheville.wordcamp.org/@scottfisk