Download - Power Mundo Pitch 4 11 10
Michael Callahan P.E.Cofounder
PowerMundo, LLC (USA)PowerMundo, SAC (Peru)
Improving Lives, Conserving Nature
“Six ideas for changing the world” - CNN/Money
Support from Advisors and Investors
ProblemProblem
Access
America 1908
SolutionSolution
Deliver:
• Cost Saving Products
• Credit
• Income
ProblemProblem
Access
Peru 2008
SolutionSolution
Deliver: • Cost Saving Products• Credit • Income
Benefits of 100+ years• Almost 1 cell phone/person in Peru
• Internet cafés , VOIP , PayPal
• buses, freight forwarders
Logistics Co.
Operations & Alliance with Retailers Operations & Alliance with Retailers
Public buses
Retail Outlets End User
Additional Alliances: Additional Alliances:
• Promotion• Credit to resellers• Credit to consumers
Role of Prisma Microfinance:
Role of Technoserve:
• Entrepreneurship training• Micro franchise support
Business Model – Profit MotiveBusiness Model – Profit Motive
Purchase
FOB
China
Sell to
Retailer
&
Carbon broker
Sell to reseller
or
end user
Sell to end user
$15 $25 $30 $35
$10/yr
Kerosene lamp
$180 in 1 year
$900 for 5 years
Harmful Emissions & Burns
Solar Light & Phone Charger
$39 for 1 year = 5x
$52 for 5 years* =17 x
Zero Emissions
Customers Save Money
Value to the CustomerValue to the Customer
Improving Life, Conserving Nature * (assumes 3 rechargeable battery replacements, time value of money not included)
ReachingReaching thethe CustomerCustomer
• Word of Mouth & Sales People
• Radio Programs
• Partners: NGO’S, MFIs, Government, Universities
Example ProductsExample Products
Single Trusted Brand, Price & Product Diversity
First Second Third
Product SubstituteProduct Substitute
Typical homemade kerosene
lampPeru Outlaws Kerosene
Peruvian Vice Minister of Energy
Competitive AdvantageCompetitive Advantage
3 year Alliances with Government, Retailers &Suppliers
Economies of Scale
Supplier Exclusivity Agreements
MarketMarket inin SpanishSpanish SpeakingSpeaking LatinLatin AmericaAmerica
Number of people using biomass fuel for cooking
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
Mexico
Peru
Guatemala
Honduras
Paraguay
Nicaragua
Bolivia
El Salvador
Panama
Costa Rica
Ecuador
people in 1000's
MarketMarket inin SpanishSpanish SpeakingSpeaking LatinLatin AmericaAmerica
Number of People Without Access to Electricity
0 2,000 4,000 6,000 8,000
Peru
Mexico
Guatemala
Bolivia
Honduras
Nicaragua
Ecuador
El Salvador
Paraguay
Panama
Costa Rica
People in 1000's
Peru Target MarketsPeru Target Markets
Region in Peru
Rural Electrical Coverage
Total pop. in 1000’s
North Coastal Market
PIURA 9% 1,676CAJAMARCA 10% 1,387LA LIBERTAD 14% 1,617
LAMBAYEQUE 17% 1,112
Total 5,794
Mountain Market
PUNO 29% 1,268AREQUIPA 32% 1,152ANCASH 33% 1,063CUSCO 34% 1,171
JUNIN 43% 1,232
Total 5,888
Distribution Innovation and ScaleDistribution Innovation and Scale
• Sears - $47,000 M
• Wal-Mart - $406,000 M
• Amazon – $19,000 M
• EBay – $9,000 M
PowerMundo in five years:
$21 M in sales
2 countries
Supplier Comparisons & Tech TransferSupplier Comparisons & Tech Transfer
Envirofit International
$28 million capital
10 million stoves in five years
Dlight Design
$6 million Series A funding
10 million lights by 2010
FreePlay Energy
500,000 units sold last year
Colorado State
Stanford
ManagementManagement Team and AdvisorsTeam and Advisors
Michael Callahan Purchasing & Funding
Giuliano GiardinoLogistics & Sales
Julio Mickle Peru Management
Dr. Ken PetersenSupply Chain Management
Paul Polak17 million out of Poverty
Jim WelchWorldwide Solar Business
Current Statustatus
• 70% of funds for inventory
• Seeking $75,000
• Selling products in Peru, backlog
• Multiple 1st place awards, prize money, grants
• Obama, Chu $85 M for $350 M fund
Imagine Improving Millions of LivesImagine Improving Millions of Lives
Contact us at: www.powermundo.com