Download - Postage Savings by Design
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April 21-22, 2010 San Antonio, TX
Postage Savings by DesignNies Artcraft Companies, Pitney Bowes, MCSJohn Kruszka, Dan Rister, Glenn Toole
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presentation objectives
Learn how to use the mailstream to gain higher revenue and profit
Learn what methods can be used to increase response rates
Learn What’s new with the USPS and how to adjust
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USPS• The USPS is our Business Partner• 1878 page instruction manual• Use Your CGX Mailing Experts to Educate &
Communicate Changes, Impact, and Options
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mailing by efficient design
Carrier RouteSort w/SCFEntry
Measureable Call to Action Presorted
Database
Simple Postcard Design
Various Contact Methods
Targeted Age Group
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data & format3X tabs due to design
DeDupe!
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inkjet variable data print
Intelligent Mail Barcodew/Tracking
Personalized Location
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direct mail optimized 2010• CMO – Consolidated Mail Optimization
– Different routes for a single mailing based on the destination
• Local Entry• BMC/SCF• Co-mingle• Co-Palletization
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USPS update
What will the impact to your business be & how can we help you work around that?
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direct mail production
• Increased Efficiency with new tools from PB/MCS
• Distribute then Print & Mail model of CGX– Not only digital but in concert with traditional as well
• Engage the experts as part of the process– We can help you from design through production to
mailing
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David Loos
President, MCS
8101 Cessna
AveGaithersburg, MD
20879
google endorses direct mail!• Fall 2009 Adwords Direct Mail Campaign
– “Top Tactics for Tough Times”
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tips for personalizing your mailings
• Clean Up Your Database
• Automate Data Collection
• Use Color Effectively– Logos and Tag Lines and Spot Color add eye-appeal
• Clean Designs Work Best– Keep it simple and balanced so graphical elements don’t fight with each other.
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transformation with inkjet messaging and service card
Movement from low perceived value – to high value with inkjet call to action
Kevin MarksPitney Bowes37 Executive DriveDanbury, CT 06810
Kevin, place your order today and save 15%!
Kevin, place your order today and save 15%!
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how important is the envelope?• It’s what is seen first – and sometimes the
only portion of your communication.• It has one job: to get the envelope opened!
– The envelope affects about 10% of the final decision of whether to respond or not.
– The closer an envelope resembles personal correspondence, the more effective it is.
– Addressed envelopes make more of an impression than labels.
*Source: Hewlett-Packard® Development Company
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closed face letter package
2D Data Matrixfor Read & Print
Personalized & Variable Tag line
Coated Envelope
FacsimileWindow
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• First Class and Bulk pieces benefit fromOn-The-Envelope messaging
• Inkjetting removes the need for Low-Security window envelopes
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implementation:
• Print/Mail Provider Requires:– High Resolution Inkjet Printer (MCS Array)
• Spot color, Graphics and Font capabilities– Camera / Tracking system such as MCS
Perfect Match – to insure integrity of print on outside of envelope to match documents inside.
– High Speed automated inserter such as Pitney Bowes Flowmaster
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production benefits:For Envelope Messaging / Inkjet Printing:
– It occurs at the last stage of production• Last minute changes are possible
– Easy for campaign testing• Start with an individual mailing – or a portion of
a large mailing• Easy to create versioned messages
– High ROI and low relative costs.
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direct mail still retains highest ROI
Source: Marketing Charts.com
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mail is a preferred method of contact• Most consumers (73%) prefer mail for receiving new
product announcements – Compared with 18% for email.
• 70% of respondents prefer mail for receiving unsolicited information.
• For confidential communications, 86% of respondents prefer mail, compared with 10% for email.
• Consumers are less likely to discard unopened mail (31%) than unsolicited emails about new products (53.2%).
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highly personalized envelopes get opened!
• Better response rates
• Consumers want you to communicate with them on an individualized, customized, personalized one-to-one basis– not as "The Folks at," "Current Resident,"
or part of a mass mailing.”
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additional drivers
• Increased use of closed-face envelopes– Higher Response Rate for Direct Mail– Example:
• Credit card solicitation• Non-profit organizations• Higher value, perception of greater personalization
– Greater security for 1st class mailings• Greater use of Personalization / Targeting
– On-envelope and postcard messaging: BW & Spot Color
• Retail Offers• Variable return addressing or identity
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three seconds to success
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• Read-and-Print applications allow personalized messages – in addition to addresses
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opportunities for personalization!
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thank you Pitney BowesDocument MessagingTechnologies
www.pbdmt.com
MCS Industry-leading inkjet addressing and
printing technology and camera-vision tracking and verification www.mcspro.com
Who we are: Pitney Bowes / MCS
Every Connection is a New Opportunity
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April 21-22, 2010 San Antonio, TX
Postage Savings by DesignNies Artcraft Companies, Pitney Bowes, MCSJohn Kruszka, Dan Rister, Glenn Toole