![Page 1: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/1.jpg)
POST-SALE MARKETING
![Page 2: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/2.jpg)
POST-SALE MARKETING = WHAT MARKETERS DO AFTER
SALES?
![Page 3: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/3.jpg)
EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION
![Page 4: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/4.jpg)
EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION
PROBLEM
GIFT CARD WAS FOR LONDON STOREPURCHASE MADE IN APAC STORE
RESULT
PAID FULL PRICE!!!PANIC & DISTRESSED CUSTOMER
![Page 5: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/5.jpg)
EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION
PROBLEM SOLVED
SPEED OF LIGHTNINGAWESOME CUSTOMER SERVICE
NO HASSLE HAPPY CUSTOMER
WILL DEFINITELY BUY AGAIN!
![Page 6: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/6.jpg)
WHY IS POST-SALE MARKETING IMPORTANT?
REDUCE ANY POTENTIAL DISSATISFACTION
FEEDBACK & REFERRAL
CUSTOMER SERVICE
CHURN DETECTION & ENHANCE LOYALTY
CROSS SELL & UPSELL
UPDATE & ANNOUNCEMENT
![Page 7: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/7.jpg)
CUSTOMER SERVICE
![Page 8: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/8.jpg)
EXAMPLE - CUSTOMER SERVICE
CALL CENTER
THE BADDedicated person to attend to the call.Must have answers on-the-spot High Maintenance Hard to understand sometimes
THE GOODImmediate response
![Page 9: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/9.jpg)
EXAMPLE - CUSTOMER SERVICE
LIVE CHAT
THE BADDedicated person to attend to the chat.Must have answers on-the-spot
THE GOODImmediate response
![Page 10: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/10.jpg)
EXAMPLE - CUSTOMER SERVICE
SOCIAL MEDIA
THE BADAir Your Dirty Laundry For EVERYONE to see.
THE GOODShows ActivityGood PublicityBut….
![Page 11: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/11.jpg)
Of customers believe it takes too long to reach a live person
Of customers service agents fail to answer customers questions
Of customers went to a competitor due to bad service.
Of customers ended a business relationship due to bad service.
75% 78%
61%50%
![Page 12: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/12.jpg)
EMAIL MARKETING
THE BADCan be annoying Sometimes Abused
Not Related
THE GOODHighest Conversion Rate
Cheapest to Manage
![Page 13: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/13.jpg)
EMAIL MARKETING VS SOCIAL MEDIA
CampaignImpressionsClicksCTRAvg CTRCostConversionsCost Per Acquisition
Email 1000505%$1$5010$5
Social Media 200020010%$1
$20010$20
![Page 14: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/14.jpg)
NEWSLETTERS
![Page 15: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/15.jpg)
NEWSLETTERS
Make sure it’s relevant to everyoneNot too frequentShort and SweetNot to Sale-sy
![Page 16: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/16.jpg)
SEND ADVISOR
![Page 17: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/17.jpg)
SEMI SEGMENTATION
![Page 18: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/18.jpg)
SEND ADVISOR
![Page 19: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/19.jpg)
SEND ADVISOR
![Page 20: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/20.jpg)
SEND ADVISOR
![Page 21: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/21.jpg)
BUSINESS INTELLIGENCE
![Page 22: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/22.jpg)
Every customer is different, why send them the same email?
Minematic helps online businesses reach out to your customers in a personalized
manner - via email marketing.
Imagine 100,000 emails, and not one the same.
![Page 23: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/23.jpg)
EXAMPLE- FEEDBACK AND REFERRAL
W
D-U
W
D-U
W
D-U
W
D-U
W
D-U
New || Women || Men || Sports || Home || Lifestyle || Kids || Sale || Clearance
W
D-U
HEY Charlie! We just need to know: would you recommend
Wood-U to your family and friends?
W D-U
W
D
W
D-U
W
D-
W
D-U
W
D-U
W
D-U
W
D-UW
D
-U
W
D-U
1 2 3 4 5 6 7 8 9 10
SORRY VERY MUCH
This survey is powered by Minematic
Please do not unsubscribe
![Page 24: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/24.jpg)
Subject : Love your new item? Then meet it’s soulmate
EXAMPLE: CROSS - SELLING CAMPAIGN
![Page 25: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/25.jpg)
Subject : Did you find what you were looking for?
EXAMPLE: BROWSE DROP OFF CAMPAIGN
![Page 26: Post-sale marketing deck for workshop- MYCyberSALE](https://reader033.vdocuments.mx/reader033/viewer/2022052913/55ceae09bb61ebb9528b4715/html5/thumbnails/26.jpg)
FACTS
OPEN RATE CLICK THROUGH CONVERSION
41% of customers opened our emails
10% clicked through to the website
34% of customers purchased, f rom click through.
22% lift in open to click rate
> 300% ROI> 300K recommendations served
> 12 months and still LIVE