Download - Portland Walkabout Oct 09
LONDONShops - Walk-about12.10.09
ANYTHING NEW? ANYTHING COOL?ANYTHING DIFFERENT??
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CURRYS DIGITAL - Tottenham court Rd end of Oxford St
THE GOOD:Lots of trial and playVisually strong TV wall to rear of storeClear in-store communication
THE BAD:Poor serviceReally cheap looking fixturesUse of D&P standard black ceiling
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BENETTON - Tottenham court Rd end of Oxford St
THE GOOD:Not just a white box - seems to be targeted towards an older female audienceMetal cladding wall system
THE BAD:Felt a little like being in a Zara - ie: no personalityBenetton with no colour, is this a true expression of the brand??
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WeSC (We Are the Superlative Conspiracy) - Carnaby St
THE GOOD:Lounge and changing room areaProduct showcasesMerchandise cagesUnderstatedWindow VM (headphones on helium balloons)
THE BAD:Not alot
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Diesel - Carnaby St
THE GOOD:New store fascia - looks unfinished / destroyed by acid rain provides big standout to high streetIn-store VM - like an art installation
THE BAD:A.N.Other beaten up old retro fashion store inside?
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OnOff Boutique - Newburgh St (just off Carnaby St)
THE GOOD:Exclusive collections from New Designers (Fashion & Product)Cool sofa
THE BAD:££££
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LOMO store - Newburgh St (just off Carnaby St)
THE GOOD:Flexible merchandising systemLomography gallery wall & ceilingIconography backdrop to product display
THE BAD:Not alot - pretty cool shop!
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Wish you were here swap shop: Newburgh St (just off Carnaby St)
THE GOOD:Art and fashion coming together in a gallerySweet smelling candy dummy wall
THE BAD:Gallery - a bunch of photos pinned to the wallStar’s & Stripes bunting all over Carnaby St. (Or is it ok to like America again because of Obama?)
http://www.wishyouw-erehereswap.com/
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Liberty interactive window: Erm..... Liberty on Carnaby St.
THE GOOD:Webcam interactive windowTo celebrate the SHOWstudio: Fashion Revolution at Somerset House Taking Liberty’s project which kicked off last week, Liberty Online is running its own competition to search for a fabulously dressed star. The winner will be invited to appear in our iconic Liberty windows during the lunch hour on Friday, October 23rd.
THE BAD:Our picture!
http://blog.liberty.co.uk/1710/the-liber-ty-lunchtime-pin-up-contest/
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Topman 2floors: The mecca @ Oxford Circus.
THE GOOD:Rooms & CollectionsCentral light feature - where did all that room come from?Glimpse of original lift shaft in EATEAT itselfGrooming areaFootwear wallLights above stairs
THE BAD:Soo many skinny jeansGlass panel division walls in centre of space
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Wigmore sports: Wigmore st.
THE GOOD:Store still looks like the photo 1 year on - they haven’t messed around too much!!Business is performing very wellCustomers are still commenting on how much they like the storeTalk of opening a new store in the new year
THE BAD:Harrods relocation has been done by Harrods
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Victorinox Store: New bond St.http://blog.theicecreamists.com/tag/selfridges/
THE GOOD:A thing of beauty!Attention to detailIndividual product display3 floor swiss army knife glass wallMaterial qualityQuality of finish
THE BAD:I asked for a job but they didn’t have a vacancy
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The Ice Creamists: Selfridges (basement until Nov 8th)http://blog.theicecreamists.com/tag/selfridges/
THE GOOD:Ice Cream DecadenceThe agent provocateur of ice creamPerformance stageBlack Patent sofaGrand dining tableOwn brand store opening in London soon!THE BAD:Keeley wouldn’t let us eat ice-cream
Than kyou
Portland Design Associates Ltd.63 Gee StreetLondon, EC1V 3RS, UKT +44(0)20 7017 8780F +44(0)20 7017 8781www.portland-design.com