Download - Portfolio- Cassie CAO
CASSIE CAO
vivo Smartphone
2016 9th ROI Festival Social
Media Marketing Gold
Award
Period:Mar 2016 – Jun 2016
RoleDeveloped social media campaign revolving "Weirdo Talk" , (talent talk show hosted by iQIYI.)
ResultRaised 420 million coverage and 117k engagement on social media
BYD Auto
RoleDeveloped social content strategy.Planned product and festival campaigns.
ResultAchieved an engagement rate of 1.2% (average ER in PRC @ 0.17%-0.3%),
Winner of “Top Ten Most Influential New Media Accounts 2015 of China Enterprise”.
Period:2014 – 2016 2015 China Content Marketing
Awards Social Media Marketing
Nominated
Didi Chuxing
Period:22 Jul 2016 – 24 Jul 2016
RoleDeveloped campaign and multi-channels of media buying for Didi Chuxing.
ResultRaised 200 million of readership+20% conversation rate to Didi App, stimulated over 9 million users in 3 days.
Cathay Pacific
Period:Aug 2015 – Sep 2015
RoleDeveloped digital campaign; Lined up celebrities to increase brand awareness; Developed HTML5 games to go viral.
ResultIncreased over 3 million engagement on social media
PlayStation HK
Period:May 2016 – present
RoleDeveloped content strategy and campaign on WeChat. Lined up game KOLs to boost brand awareness.
ResultIncreased over 80,000 fans within 5 months.
Period:Aug 2015 – Jun 2016
Vatti
RoleDeveloped content strategy and campaign including event marketing, celebrity endorsement etc.
ResultIncreased over 200,000 fans on social media and official forum in one year.
Vivo Smartphone
Website Strategy
RoleDeveloped website revamp to optimize user behavior, improve user experience, and made the interaction more interesting.
Bright Diary HTML5
Game Strategy
RoleDeveloped spring festival campaign including HTML5 games and content strategy on social media to increase brand awareness.
Digital CommunicationStrategy for DENZA Auto
Problem
Consumers are unaware of the product and its technology usefulness..
SolutionDeveloped technology-based strategy to strengthen education and brand awareness.
Digital CommunicationStrategy for Facebook
Problem Chinese companies are reluctant to use Facebook as part of its medium to the world.
SolutionDeveloped B2B-based integrated strategy; Created social media content;Engaged with reputable entrepreneurs and explored media partnership.
Brand Strategy for Bright Dairy
ProblemThe target audience was tired of new arrivals because the style of Chinese yogurt brands had similar routines.
SolutionRebranded by including British element and the Chinese slogan “你濃我也濃,奶香有兩重" which influences consumer positively of the product.
Brand Strategy for Beijing Gubei Water Town
ProblemA town that wants to improve tourism through it’s traditional cultural uniqueness yet without being over commercialized.
SolutionDeveloped culture-based strategy to strengthen cultural experience and distinguish its positioning.
Campaign Strategy for Studio City Macau
ProblemMajority of people, did not know SCM was an entertainment capital.
SolutionDeveloped theme-based strategy through lining up bloggers and celebrities; Planned an O2O campaign during the release of the film batman vs superman to increase brand awareness.
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