INTERNATIONAL DESIGN INNOVATION
WORKSHOP 2013
Organised by,
Ecole De Mines De Saint EtienneBrunel University
Politecnico Di MilanoAuburn University
A project by,
Eleonora MonzaniElif Tas
Yushan Dong*
THE BRIEF
From Idea Stores and Learning Centres to an Industry Campus:
new places for new ways of learning.
In 1999, the Tower Hamlets Council in London the under-used and ageing public library transformed into an
‘Idea Store’ : a place, open 7/7, which merged the services of a traditional library, those of a lifelong education
centre and various convenience services designed with the local
population’s needs and lifestyle in mind. This can be viewed as a user
centred response to the new paradigmof learning: “From one to many to many
to one” brought by the internet.
The brief is to develop 8 usage scenarios for an Industry-oriented Idea Store.
Final presentations will take place on the evening of March 21st in Le
Mixeur, on the main site of Saint-Etienne Biennale
Internationale du Design 2013.*
*A service system that designs a market place providing a series of creative events which enables to understand business and creative world.
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Pop-up Yourself!
Digital Lives
Knowledge Pollution
Unreal
Easy to Ignore
Easy to Lie
Lazy Brains
Antisocial
LonelinessNumbUnsafe
Hard to Communicate
Hard to understandthe feedback
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NEEDS- A place to share student works- A place to meet people- University to provide job opportunities- Connections with industry- Library- A place to study
OPPORTUNITIES IN SAINT ETIENNE- Open minded and nice citizens - Pretty safe city
WANTS- A place thet students can share their projects and get feedback- Opportunity to work multi disciplinary teams
STUDENT INTERVIEWOUTCOMES
*
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COMMERCIAL FUN
CREATIVE
THE MAP of VALUES*pOpOpp
THE MAP of OFFERING*
business
students
visitors
PROVIDER COMMUNITY SUPPORTERS
VIRTUALINTERACTION
FACE TO FACECONTACT
U-ZINE POP-0P+ marketplace
POP UP eventts
relax
privateplace
socialize
ONLINEplatform
feedbacknetworking
exposure
workshop
exhibition
discussion
others...
work areathinking area
S SB S
livebrandingspeeddatingopen mindconcertsmovies
meeting
speakingarea
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THE MAP of TOUCHPOINTS**
ONLINE TOUCHPOINTS
PHYSICAL TOUCHPOINTS
youtube
blog
flyersinteractive screens
onlinepublications
pop upfurniture
cafeteria
mail contact
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THE MAP of PROCESS** *
SHOW WHO ARE YOU
TAKE PART OF U-ZINE COMMUNITY
SHARE IDEAS TO BUILD THE COMMUNITY
CHOOSE WHAT TO DO
GO AND TRADE YOURSELF
ENJOY THE PLACEAND PARTICIPATE
TO EVENTS
CREATE/ EXCHANGE IDEAS
‘BE’ THE EXPERIENCE THROUGH THIS
SERVICE
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STUDENT STORYBOARD*pOpOpp
BUSINESS STORYBOARD*pOpOpp
IDEA of SHARING GLOBALLY*pOpOpp
pop up furniture removable paper wall
informal space
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exhibitions
coctails
courses
sharing experience
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requests
brainstorming sharing
changing space
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BENEFICIARIES*pOpOpp
BENEFICIARIES
STUDENTS:- Trade themselves- Job opportunities- Share ideas / Passion - Expand connections- Inspired by others- Gain experience
UNIVERSITY:- Rise in reputation- Proof of their success and openmindness
ST. ETINENNE CITIZENS:- Live in a creative environment- Chance to socialize- Opportunity to share - Be proud
BUSINESSES:- Meet new talented people- Be up to date- Advertisement
CITY HALL:- Land mark- Have a chance to pay attention to place branding
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OUR CONCEPT IS UNIQUE BECAUSE,
- Its a new way to trade creativity and brands- Combines industry with creativity and fun- Its a face to face connection opportunity- Not just for students but also for citizenswhich want to join
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THANK YOU!pOpOpp